Construction of the new cooperation between the LED Lights manufacturers

Whether it is home appliance industry or the lighting industry, almost all the problems of conflict by manufacturers. In the lighting industry, for example, this year, the biggest events is the NVC and its Zhejiang Operations Center China policy linkage disputes. NVC set up the undo operation center in Zhejiang, and the brand in other led lighting industry enterprises also exist in some part. Then, the lighting industry for cooperation between the manufacturers raise new questions, it is immutable or frozen, or destroy the old and establish the new? Although the lighting industry does not have any action in the channel model right now, yet for the futher, both sides can not think over.

Midea in the promotion of microwave oven, put forward to establish extensive Associated Companies act.Midea microwave oven promote the channel change which is the original “administrative standard” management for the improvement of “market oriented” management. Midea attention the market share of the net profit before, dealers are concerned about the net profits. It is often produce two appeals conflict. Associate Companies is established, the offices and distributors are tighly engaged. The Associated Companies and distributor signed a contract with is 5 years, what is equivalent to give dealers 5 years contract period, so he dared to plan, and to invest.  While the Midea’s opponent Galanz is widely established “joint venture subsidiary, the traditional marketing center and office management, model completely quit, and all sales subsidiary”, the traditional led lighting industry marketing center and office management model completely quit, all sales subsidiaries have independent legal personality, which is also means that each company has on the local market management decision-making, manage independently, and responsible for their own profits and losses. “Previously, manufacturer is among the sale, short-lived business, now, the sales has not adapted to the demand of new situation. Our future cooperation mode is the manufacturer to establish a sustainable profit, sustainable business model and business relations.” Du Jiangjun said, “the channel change is an inevitable  competition. Reform should enhance the competitiveness of the premise. Safe and controllable, energetic, healthy and sustainable, is the channel change.

Survival and development of lighting industry and led lights industry must continuously reform and innovation. Not only is the technology innovation, marketing innovation can not be a lot of marketing reform which will tend to be more economic benefits. From the first shopkeeper to dealers, on behalf of the processing to the brand, the lighting industry has matured. Whether how the company works, in particular, specifically how to do marketing. This is a problem worthy of our business thinking of led lighting industry.

LED Lamps City as a mainstream channel should be adept at mass marketing

In lighting field, lighting city is the mainstream channels. Most of products are sold by Lamps City. With the increasing of the lamp city, the other channels are intensified competition Lamps city is also faced with the issue of marketing innovation. At the Forum, introduced by the representative of the Hong Kong Harbour City marketing practices. Hong Kong, Harbour City, Hong Kong’s largest shopping center, in the growing competition of the market, the successful use of the product mixed strategy, operations strategy and promotional communication strategy, consolidate and improve market position. These three strategies, simply select marketable goods as much as possible, to improve the management of shopping centers and services. Strengthen external advertising.

led lighting industry is the consumer goods of all residents, but also for art and technology. Consumer packaged goods around Lamps City should seize these factors and to good use and play, like Hong Kong, Harbour City, as the form of promotion LED lighting products sales , to achieve win- win situation. Some other advanced Lamp City have shown. Colliers Beijing, Chengdu Golden Palace and in the choice of approach lighting brand, variety and quality are increasingly “picky”, to ensure goods in order to meet consumer’s demands, and adapt to the trend of consumption. Chongqing Oriental Plaza lighting, strengthen market management and improve service levels. Zhengzhou Jintai into holding model contest and led lighting industry culture festival, the Shilai River in Beijing City Lighting held the “spring breeze” public  welfare activities, and so on, these practices have successfully expanded the lamps city public influence, and promoted the sale of lamps. Of course, integrated shopping center have many successful experience which is worth of Lamp city to learn from.