2016, LED lighting market is more mature than ever, most customers in the choice of products is no longer price-oriented, but high-quality products and services more favored by customers, consumer upgrade is very obvious. Affected by changes in the market environment, many manufacturers are constantly adjusting their own marketing strategies, the market significantly reduced the phenomenon of low-cost competition.
At the same time, the pattern of the lighting industry market segments are also slowly changing, many companies began to bid farewell to a large pan-oriented market direction, the focus on market development in their own advantages, so continue to spawn a professional new brand. Many market segments is the emergence of a non-official brand rankings, with the market segments continue to extend the extension of the lighting market is becoming more and more healthy development.
Through the continuous efforts of lighting enterprises and industry media, “LED green lighting” concept has been deeply rooted in the mainland, the second and third tier cities of the user acceptance of LED level is close to first-tier cities, so, municipalities, factories, commercial lighting and other fields Also has a larger market development potential. In 2017, I believe that the total LED market will continue to grow.
“Consumption upgrade” is an irreversible trend, 2017, low-cost competition will continue, but the influence will continue to reduce, cost-effective products and professional quality services in the competitive elements will occupy a greater proportion, therefore, with a certain strength and have the professional service capabilities of the lighting business will seize more resources and opportunities.