Including skyworth, TCL and konka, mainland China traditional home appliance giant, recent race to relate to the light-emitting diode led street light market, and with the abundant fund, a strong brand pathways and vertical integration planning marketing strategy, to make their mark swiftness, from Chinese mainland market led lighting intensifying competition to small and medium range of supply chain industry led speaking, will face great survive the test.
Key components for control LEDTV, skyworth, TCL, konka, Chinese mainland home appliance giant the numerous shares LED chip and packaging enterprises, except through which control the stable source, is more advantageous to the tentacles extended operations to upstream and LED lighting category, add more revenue dedication sources, such as June 2011 TCL and Taiwan’s acer is a joint venture FengZhuangChang led street light market; Skyworth and wafer photoelectric, delta to invest $600 million set up LED chip consumption base; Konka also aid funds to become shareholders July just in mainland China FengZhuangChang listed on the tse ruifeng photoelectric.
Mainland Chinese home appliance giant carry large enterprise scope, brand and control access upstream key components advantage, beating LED lighting into market, will quickly tightening small and medium-sized range chip, encapsulation and led high bay lamps business living space. Special previously mainland China LED chip factory actively to expand capacity, has formed the plight of supply exceeds demand, the LED chip traders from price, gross margin in under the dip, compared with deep-pocketed home appliance giant, pocket is not deep enough of small and medium-sized LED chip and FengZhuangChang eventually will be unable to support, facing the fate of the market by out.