LED, how to breakthrough price and channel is a realistic question for a lighting enterprises. Reporter found in rural areas recently, two or three line market becomes the LED enterprise in the channels for the development of new territories. How to let LED Panel Light enter into a ” high quality and inexpensive ” products and to successfully enter into the two or three line market, perhaps LED enterprises urgently need to solve that problem.
Channel breakthrough: LED eager to ” illuminate” the rural LED lighting market
Since last year, with Europe and the United States market downturn, the domestic market has gradually become a large enterprise brand in one of the main battlefield. ” high price, high quality ” for the characteristics of the LED lighting, with its scale, industrialization of application, the price also is reduced greatly, and the exploitation of rural market is possible, it is understood that many LED enterprises regard the rural market as a future attack way.
Rural market attractive prospects also received industry recognition. A survey shows that: at present, China’s rural family is commonly used in incandescent lamp, the power consumption is 8 times of LED lighting, and two times of fluorescent lamp. With the energy crisis growing, energy saving has become a global consensus, and LED lighting does not contain mercury, and not easily broken, if wasted, it also can be recycled, so it becomes the world the preferred model of green lighting products.
Almost all businesses including LED businesses are of the view that China ‘s agriculture of LED lighting market within two years will see the benefits. From now on, vast rural area will become the largest market for LED lighting. ” Liu Zhu said, in foreign markets confronted freeze, the domestic real estate market downturn, line one two three city led lamp market impacted much.
With the rapid development of rural economy, the improvement of people’s living standards, farmers on the life quality of lighting requirements are improved. But comparatively, rural consumption is still insufficient, if LED prices are too high, even though the energy is also difficult to promote. Therefore, how to maintain the advantage in price is the key for LED enterprises to participate in market competition.