Competition in the local LED household lighting companies in Japan

 

Competition in the local LED household lighting companies in Japan

 

At the same time, another local brands Toshiba are also stepping up the penetration of the Japanese LED household lighting market. Toshiba Director and Chief Minister Sato Koji, LED Division, 2011 Toshiba LED bulbs single month sales from 2.8 million in June, a substantial growth to 4.8 million in sales in December, the annual growth rate of over 300%. In early February this year, Toshiba launched two LED bulbs, which are priced at ¥ 5,670 (converted to RMB 442 yuan), the two products sales target is 240,000 per year.

 

“Japanese lighting the traditional pipeline is difficult to go through S and P LED lighting products through a Japanese agent, to the traditional Japanese pipe Distribution Panggui Wei said. The company’s future will also be considered for the Japanese domestic lighting brand OEM to expand the Japanese market sales.

 

Xiao Ling, general manager of Shenzhen – for Industrial Company said China LED household lighting manufacturer to enter the Japanese market, in fact, faced with various kinds of pressure. Has been focused on Xiao Ling have a unique insight on the Japanese market in the Japanese lighting market, she thinks, how to do a good job for the Japanese market demand for several products, find the right entry point, the most effective way is the Chinese manufacturers to enter the Japanese market .

 

Japan and Korea region is an important market for LED high bay lighting, LED bulb series. LED lighting products made ​​in China to attack the most important weapon in the Japanese market prices, rather than technical. Today, many Chinese enterprises have cooperation with Japanese and Korean manufacturers, you can use the technology of Japan and South Korea to play China’s manufacturing cost advantage for the LED lighting industry is a very meaningful things. According to the survey data show that of the of LED inside global LED lighting market to replace the traditional lighting of 40W and 60W LED bulbs are in the worldwide price decline. With the deepening of the cooperation of Chinese enterprises and international companies, it is expected that the LED lighting market price will be a downward trend.