Cross-sectoral integration of the lighting industry to develop new ideas

In August this year, Opple Vanke Vanke centralized procurement strategic partner agreement was formally signed. According to the agreement, China Vanke Op home lighting products in the fitting room estate. Vanke and Op position in the real estate industry and Lighting, the cooperation between the two is particularly noticeable in the lighting and the real estate industry.

Cross-sectoral integration of the lighting industry to develop new ideas

Lighting is one of the necessities of the real estate renovation, due to the close relationship with the real estate industry, with the cooperation of the real estate business by the extra attention of the lighting business. In addition, consumers in the purchase of lighting industry led lights products, the vast majority also buy tiles, furniture, appliances, flooring products, these industries and enterprises have become lighting companies associated with enterprise resource integration. Can it bring considerable benefits associated with enterprise integration, and is also conducive to corporate branding.

The associated enterprise resource ample

Associated enterprises is that with using of the other channels, it can be able to bring their own direct or indirect sales enterprises.

Associated enterprise here does not mean that the lighting manufacturing industry chain upstream and downstream enterprises, but specifically refers to the relatively close to the channels in the sales of the lighting and consumers need to purchase and decoration products manufacturing enterprises. lighting industry, ceramics, furniture, appliances, air conditioning, flooring, fabric are interrelated enterprises. Real estate companies can purchase products directly, but also lighting and other enterprises associated enterprises.

Right now, the leading form of resource integration in the lighting industry  city street light enterprises is: First, in cooperation with the real estate company and to supply products. Second, in cooperation with the relevant enterprises in terminal joint sales, such as furniture, household electrical appliance enterprises cooperation. Cooperation content: formed a strategic partnership with the real estate company, its products; cooperate with furniture, appliances and other enterprises to conduct joint sales terminal.

Help to improve brand awareness

Cooperation with well-known real estate companies will have a favorable impact for the brand awareness of the lighting business. While cooperation with associated enterprises in joint promotional activities, with the influence of the other brands, it also play the role to promote and improve the brand awareness of the lighting business.