LED lights won the reputation of the people
LED lighting industry will obviously conform to this trend. As a wide range of some large-scale lighting, some large lamps and special lighting need manufacturers to assist in installation and maintenance. If the consumer online ordering of three or four days of this shopping is certainly unpleasant. Another assume a special floor lamp bulb burned and it is very difficult to find accessories in local. At that time, If manufacturers can not quickly come to be replaced, then the customer will lose confidence to this brand.
After-sales service also includes the return policy, online shopping is clearly better than on the personal experience of traditional shopping, so if consumers buy the lamp size or power inappropriate, then will they react mechanism rapidly? All these will determine the brand’s reputation. In the Internet age, customer service must be immediate as reputation of the Gold Cup Silver Cup as good as the people, in other words, the customers can always get answers and feedback, whether it is a hot-line, community forums, online customer service, and even micro-Bo should have a person to timely process and get feedback, and otherwise it is easy to upgrade, and even evolve into a crisis event, this propagation speed of negative information is positive information several times or even ten times.
Network Promotions = spike + interaction, interaction is the key
If the promotions on the Internet and traditional channels have no difference, then the effect will not be much, because consumers are numb to buy gifts, discounts, bundled promotions. These promotional tools are now used in the rapid consumer goods such as drinks, snacks, daily products, and for led lighting industry of small electrical appliance, it needs more interesting promotions. Lighting companies must know how to “spike” and “interaction” of these two means.
“Spike” is a kind of promotion way based on computer network, the core is “limited” and “super low”, such as a dollar net-book computer and a dollar rice cooker and so on. In order to gather popularity, and improve brand in the network attention. Internet marketing expert Liu Dongming said that the lighting business is very promising in this regards, such as designing a cool small table lamp, and planning the activities of a “spike” in the led tubes shop.