Recently, LED lighting companies around start to be “fresh”, swept away the haze of the LED business closures due to overcapacity and other reasons.Kwok-sing Lighting first Operations Center located in Changzhou. Shenzhen Green Semiconductor Lighting Co., Ltd. Launched the first high-end LED lighting stores.Three male Aurora , co-sponsored the first domestic retail energy-efficient lighting project research,the traditional lighting companies the NVC lighting began to invest heavily in LED lighting products…Visibly under in national subsidies for local policies “booster” ,lighting companies around start to show the “Sword”. LED lighting products, channels battle pull the prelude. In the face of government and enterprises to carry out LED lighting industry in full swing, and lighting companies enter the transition of LED lighting industry and the traditional lighting companies .After experiencing a heat development, cold encounter, price surges, how to adjust their own goals and product strategic positioning, still face the inquiries of four problem.
1, the pain of traditional lighting business transformation. Face national local government “Drastic” for promotion and popularization LED lights.Led light “were praised”, consumers face a new thing, dare not to rush to accept the situation. “Contradictions” in advance of the traditional lighting companies, both want to seize “opportunities”, they need to rely on traditional lighting business as the support. It is an example of the traditional lighting companies NVC Lighting difficult transition, experienced senior unrest, strike of the underlying and channel division, are still in the run-in period. Although the three executives unanimously united force in the development of LED lighting, However, the road ahead will be long ,come the bottom search . Therefore, the traditional lighting companies how to balance traditional lighting and LLED lighting industry the Road of “Shou and attack , ” how to better seize market opportunities, to play the channel edge.Looking for the LED Panel Light successful transformation is one of the issues traditional lighting companies need to ponder.
2. LED lighting products homogenization of Shameless. LED lighting in addition to energy saving and environmental protection low carbon light efficiency and long life and goods can better achieve intelligent lighting system intelligent control, sensing dimming technology, first lamps designed light source. However, the lack of innovation in LED lighting products and traditional lighting products change, lighting design homogenization, consumers do not discern the difference between the light source and, faced with the same lighting.