The national standards of the first LED lighting is recently released in China which will let the LED lighting field on hot filed become more “material”.From the statistics and messages given by the people in this field, the future of China’s LED lighting market is full of great opportunity. Bu the enterprises that want to be involved in this market should realize that there is much challenges in the LED lighting field.
Opportunity is at hand
Just look at China's civil lighting, there is a value of about 40 billion yuan market. Bi Bo Ling, CEO of Philips Lighting (China), reveals an attractive data in the interview with the media.He, as a representative of the lighting enterprises, views that the future of China's lighting market is bound to be a a contested paradise.
Their confidence stems from the strong advantage of the lighting products and the attitude of the Chinese government.
Energy-saving advantages of LED lighting market products foreshadowed the leading position in the future industry. According to insiders, a 11-watt high-quality energy-saving lamps, for example, the figures prove the absolute superiority of the product: such an energy-saving lamps in 6000 hours can save over160 yuan and the lighting consumption is 294 kwh less compared with the 60-watt incandescent period life.
In recent years, the Chinese government is increasingly determined to implement the incandescent phase-out plan, including LED lights, energy-saving lamps which got the strong support of the government. In addition, the domestic large-scale construction of public facilities have been launched to increase the number of use of LED lighting products.
Enormous challenges hiding behind the opportunity
Chinese market with huge profit margins begins to be quickly locked by domestic and international lighting giant. However, there is high risk involved in this market. Extraordinarily the high current cost of LED products have become the critical of corporate R & D investment. A lot of people in the industry said that year 2010 is an important test of LED lighting market enterprises capital strength. Who will occupy the high ground, who will have the overwhelming majority of the market.