Second Chapter: Several major development trends in the led lighting industry of network marketing

Low-carbon energy-saving lamps, green led lights marketing

Low-carbon economy has become the development direction of all walks of life. The lighting industry, of course popular energy-saving light source, led lighting industry become the new darling of the lighting industry. Shanghai World Expo. Guangzhou Asian Games major venues in the lighting system, highlights the rapid development of the lighting industry. Europe, America, Japan and South Korea launched by countries of  out of incandescent, energy saving lamps, LED lamps, the popularity of programs are being implemented. China is also developing new light in the street lights and interior lighting. The green lighting is changing people’s concept of lighting. “Two sessions” further clarified the low-carbon, the implementation of the national low-carbon subsidies, home lighting industry has ushered in new opportunies for development. Internet marketing also draw support from the green marking trend, in order to play a greater advantage.

Second Chapter: Several major development trends in the led lighting industry of network marketing

Knowledge of marketing, let me tell you quietly

In a network environment, the nature of the market has undergone profound changes, manufacturers and consumers can chat directly through the network for information exchange, commodities trading. The marketing will become more diversified, personalized and though market segmentation. And the consumer’s behavior also have some changes. Consumers will be more extensively involved in the marketing process. Consumer behavior will become more rational, individualized. Liu Dongming Internet marketing mentioned that the led lighting industry is still relatively scarce industry. The public are lacking of LED knowledge, which is a good opportunity for LED industry marketing. In the name of the company to publish LED literacy, timely and properly respond to customer issues, and receive customer e-mail and customer make the right reply, enhance customer understanding of lighting products are to enhance customer retention and brand awareness in order to motivate an effective means of consumption.

Communication to be good by social media

The communication method between Lighting businesses and consumers are very different. The traditional  marketing model may only need a customer service hot line, site service can be carried out through the service network. But the network marketing companies need to understand three points: First,  how the consumers know your brand and products, second, how to let them to buy your products, third, how to make the consumer for the dissemination of positive information. These need to constantly sum up and continue moving forward.