Many of the led lighting company said orders fell three to five percent are quite common in the industry

If the target of chip localization can be come true, LED lighting is expected to substantially lower prices, huge civilian market will accelerate to be open.

The economy in Europe and the United States have a depression, and export orders have fallen sharply, mainly in overseas markets led street light industry into a trough. However, continuing to adopt favorable policies of May give the troubled green LED lighting industry hit a shot in the arm. This level of excitement from the Guangzhou International Lighting International Lighting Exhibition as a barometer of the global lighting industry can get a glimpse.

Public information showed,  as the world’s largest lighting exhibition, the Guangzhou International Lighting Exhibition” organized by Guangya Messe Frankfurt Co Ltd, which has been a 17-year-old. Learned from the organizers, the exhibition area of the 17th exhibiton will be expanded by 10 percent, reaching a record high of 220,000 square meters.

However, experts said, LED green lighting industry is ongoing a reshuffle. The industry is still waiting for opening by mainland’s civil market.The premise of openning market is that the chip achieve localization. the led lighting company is expected to cut prices substantially.

As emerging industries, China’s LED lighting industry and  photovoltaic industry have a common Achilles’ heel –three outside: core raw materials overseas, and technology form overseas, the market concentration in the overseas, the market concentration in the overseas, China’s LED lighting industry is mainly concentrated in the lower reaches of the package end.

The data shows that 80% of the products in mainland the led lighting company are export-oriented. Under the influence of the European economic crisis, the weakness of the US economic recovery, since the second half of last year, the orders of the LED lighting business began declining. Prior to that, from the 111th Canton Fair, held on May, 20, we learned that, since the beginning of the order of the mainland China led projects companies from Europe and the United States, it is common to droy by 30%.

“This year, Europe and the United States market situation is particularly acute, a decrease of 40% of orders.” Caiya Hui, chairman of the led lighting company in Shenzhen City. Another enterprise in Donguan also said that ordrs from Europe decreased by more than 50%. The number of LED companies, said that Europe and the United States orders fell three to five percent are quite common in the industry.

Development Trend of the LED lighting company in Europe in 2012

The mature the led lighting company in the European region, although it did not see a similar large-scale subsidy policy, but high tariffs, and the light of cultural differences, commercial lighting and outdoor architectural lighting situations, the application of the persistence of demand.  According to the relevant bodies “from 2011 to 2015 the European lighting market report, the traditional lighting manufacturers in Europe more than halogen lamps, fluorescent lamps as the primary light source, now is also actively developing LED lamps and  with local architects, designers and global dealers to establish a close relationship, following the lighting engineering project of the European region. It is expected 2012 European the led lighting company will grow to 3.01 billion U.S. dollars, an important market that is worth of developing.

Benefit from some European countries, the implementation of the ban of the beginning of high-wattage incandescent policy, the 2011 European LED lighting market has exceeded  $ 2.08 billion. Meanwhile, the full policy published in 2012 that EU ban on selling  incandescent light bulbs, the market growth rate is expected to be a sharp rise. LED inside estimated LED European lighting will reach $ 10 billion level.

Europe as a whole lighting market is relatively mature, and are willing to pay a higher amount of lighting products. LED street light market in Europe will continue rapid growth and to strive the military commander for the Asian and European and American firms. If it can gain orders in the European exhibition, and set up the supply chain visibility, the led lighting company will obtain a more stable lead in the future.

European lighting market has been also led the popular culture of the global lighting market. The Milan, Italy since 1977, the international lighting and building technology exhibition, has 30 years of history, which can be regarded as the world’s most symbolic lighting exhibition. However, Germany Frankfurt International Lighting Fair in Milan in turn exhibited lighting and building technology and equipment exhibition (Light + Building)since it first held in 1999, and is a hard to find. The show has quickly become one of the most influential international exhibitions. In addition, other areas in Europe will hold fix lighting fair every year, showing the importance to lighting industry.