The Diaoyu Islands incident triggered variations of Japanese LED enterprises

15th of September is the 100th anniversary of Japanese electronics giant Sharp. Sharp-China panned to hold a series of large-scale commercial activities in Shanghai. But due to the further deterioration of the Diaoyu Islands incident, this plan has been halted.

 

The Diaoyu Islands incident triggered variations of Japanese LED enterprises

 

Similarly, the new president of Sony (China) has originally planned to promote a series of new products of TV sets and other digital products. However, this long-planned marketing project was also greatly impacted by the The Diaoyu Islands incident. The Diaoyu Islands incident triggered variations of large LED enterprises of Japan, including Japanese LED enterprises.

 

According to the relate market researches, from July to September, Japanese LED enterprises were losing their market share. Data shows that the Sharp TV’s share fell from 8.8% to 4.7%; Sony’s share fell from 5.9% to 4.4%; Panasonic’s share has dropped to only 0.4%; Toshiba, Sanyo and other Japanese big brands’ share all fell to less than 1%.

 

As a matter of fact, in order to reverse the strategy errors previously, Panasonic began to spend several billion yuan on promoting LED LCD TV sets. But the result turned out to be just the opposite of their wish. The market share was falling instead of rising. They had to pay for the advertising costs.

 

The Diaoyu Islands incident made many Japanese LED enterprises be sandwiched between the two giants. “It is no longer as simple commercial battles, it is a series of conflicts between two large countries. China is the largest producer of LED and meanwhile the largest market of LED lights in the world. If it is possible, we don’t want to lose this place. The resistance from the media and the public is the thing that we were most worried about. ” Sony prepared a fair for digital products and LED lighting products in Guangzhou on 12th of September, their PRs expressed their anxiety about this event. Although most of the media attend the meeting on that day, the originally planned promotion of a new series of Interchangeable Lens Digital Camera (ILDC) was impacted by the gradually warming Diaoyu Islands incident. After being ready for the September market in China, Sony felt unprecedented pressure. It is a hard time for them and other Japanese LED enterprises in China.