Recently, the retail giant New World Department Store 18 shopping centers in mainland China ask Philips to complete the LED retrofit lighting in public areas. One of the New World Department Store said, there are two changes after the transformation of the mall space. On the one hand, the energy-saving rate more than 30% of stores per year, each home can save hundreds of thousands or even hundreds of million dollars of electricity costs, which is sufficient to recover the full cost of 2 to 3 years; On the other hand, the lighting upgrade products display after the transformation and enhance the attractiveness to customers and to create a more comfortable and enjoyable environment for consumption.
The study shows the layout of the different colors of LED lights at the mall will be able to upgrade to the 2% to 5% of sales. Bright and cool shades of light can make consumers spending 1.93% of the amount for the purchase of the product, but as the lights down warm figure can reach 5.5%.
Today, LED technology is not just enhance the sales of the shopping malls, LED commercial lighting era for the field of commercial lighting will be a great change for the brink.
Innovation Storm
It can be predicted that it can create innovative LED changeable lighting atmosphere and the trend of peers with consumers shopping motivation and change. It gives a commercial shop more imagination and inspiration to help businesses and to create a pleasant shopping environment which can greatly enhance the brand image.
The LED magic is a good interaction that can make people’s desire for consumption, psychological and light contrast of commodities, therefore it can be called light designer. Its good business prospects, the unprecedented national efforts to promote the LED industry, major companies also invested heavily in research and development of LED. According to the reporter, only Philips, the annual investment in the research and development of LED commercial lighting is hundreds of millions of dollars.
“Today, each brand has been more and more attention to the application of LED in the commercial field. Its changeable light can greatly enhance the expressive power of the brand, thereby increasing competitiveness.”