Second is the strong speculation awareness. More walking in the lighting industry. also saw a number of large and small employers, and the personalities of the characters of the same, but there was a very obvious thing in common: do speculative multi-investment, say one thing and do another, and do not will to do the basic research and development, always wanted to stand on the shoulders of giants dance wear someone else’s shoes, go its own way, innovation is equivalent to the “plagiarism” and “attack”, waiting for someone else to make the “new”, they start force, the original funding for R & D and led lights investment for conspicuous advertising hype, typical fence-sitters marketing: mountain bamboo shoots–tongued thick skin belly empty: Qiang Tou reed–top-heavy foundation shallow.
Third is the midunderstanding specious for boss. On the awareness of many bosses in lighting industry, the so-called proprietary technology, the so-called new design is to take part in the exhibition several times to collect some more foreign product manual, and then find a few “cheap” collective creation. Finally the boss personal preferences, launched a popular new and paragraph. About market research, customer insight, the development of new materials, new process improvement, structural innovation, color revolution, but they condiment condiments story telling.
Fourth, the regulatory control of the industry association. In the current market environment, industry association and industry Institute of third-party forces the entire industry toward the guide with builders. But what we see now is that the industry association leaders frequently attend major corporate news–hair will cut the ribbon, take red envelope, and do care, few really know how the industry is essentially thinking industry experts in leadership development plans, industry associations become a “business matchmaker.
Five is the commercial media. Some media who does not have responsibility, forcing the pressure to survive, they give up the media as a social and public responsibility. They speaks for whom gives the money. If someone who do not vote for the ads, they will find troubles. We can not create a respect for the original and respect for intellectual property rights, respect for the good opinion of the original enterprise environment.