First, Japan LED lighting certification standards
According to the survey, the Japanese now do not have the official LED lighting industry product safety standards and certification. Japan Electric Lamp Manufacturers Association prepare the raw data on the safety specifications of LED lamps in the Japanese Industrial Standard (JIS), but this will be granted until next year. At present, Low price of LED lights occupy the entire market, so a LED lighting industry standard is imminent. Now if overseas companies want to enter the Japanese market, they can refer the following two certification standards.
1, JIS authentication (Japanese Industrial Standard)
The JIS certification is recognized and a voluntary standard that based on the industry-standard method. The JIS certification standards should measure and check the model, size, features and product safety. When the quality of the product complies with JIS standard quality assurance, it can be successfully put into the Japanese market. Now a total of 12 countries and regions overseas markets accept the use of the JIS certification standards: South Korea, North Korea, China, Taiwan, China, Indonesia, the Philippines, Myanmar, Thailand, Vietnam, Malaysia, India and Mexico.
2, PSE certification
For companies who want to enter the market of NEC, the PSE is a secure mandatory certification. There are two PSE certification mark: PSE Diamond certification mark (Compulsory Certification) is used to the specified products; PSE Circle certification mark (voluntary certification) is for non-specified product certification. And this certification is responsible for Japanese manufacturer or importer, rather than foreign manufacturers in Japan. So this certification is very strict and has high visibility.
Second, the Japanese market sales strategy in lighting industry
Only Chinese enterprises get PSE certification (compulsory certification), it can enter Japan market. Japanese companies care more about the service sectors, so domestic enterprises can choose to cooperate with local agents before entering the Japanese market.
Third, Japan LED products sales channels
Right now, the sales channels of LED products in Japan is centralized, mainly in supermarkets, distributors and project, those account for more than 80% of the three distribution channels. And other types of channels accounted for less than 20%. So before you enter the LED Panel market in Japan, you need to try to understand and familiar with the three major sales channels.