Third Chapter: Several major development trends in the led lighting industry of network marketing

Overall home lighting, one-stop lighting service

The whole-home lighting is getting popular and popular, just as the popularity of whole cabinet. The overall home lighting is the lighting service for the consumer, to provide healthy, energy-saving and stylish lighting design and planning to every places of our house, from the living room, dining room, bedroom, study, bathroom and balcony, the corridor as well. Of course, in this regard, many domestic led lighting industry brands are intended to introduce of the home one-stop lighting consumption, integrated service including commercial, home, lighting engineering, Yi Mei Lighting is one of them. Liu Dongming, Internet marketing expert, said, the overall home lighting still remain in the concept of marketing level, the one who combines the products sales and service is rare. Obviously, the concept of overall home lighting is rather vague, mostly embodied in consumer services. For most companies, the profit from after-service is meager profit, and it takes much time, labors, which needs further test.

Third Chapter: Several major development trends in the led lighting industry of network marketing

Clear brand positioning, 360-degree brand communication

The brand is an important factor affecting consumer purchase. In particular, consumers rarely listed to know LED brand, which is lacking of led lighting (led lights) industry brand communication. In the same time, it is also a good time of the formation of brand influence. Internet marketing expert Liu Dongming said when it comes to brand marketing, largely Internet marketing is not able to get rid of positioning the framework of the 4P(product, price, promotion, channels) and 4C (demand, cost, convenience, communication), but these two theories in the network context of requiring companies to be quick and strategic, but also know how to use Internet tools to spread the brand it, the courage to try the network marketing of the lighting business, including positioning, product, promotion, channels and communications.

Furniture, lighting perfect mixed up

We all know that the lighting impact on the home environment can not be ignored, while in channel terminal, the furniture industry have long been produced and lighting “mixed up” idea. Cross-industry integration  more effectively control the terminal information of the channel market. Internet marketing expert Liu Dongming said, the marriage of furniture, lighting, products, resources, strengths, and enhance corporate strength is to ensure that the brand in the industry strong Hengqiang a realistic way.