标签：led commercial lighting

The innovative storm promote LED commercial lighting model change(2)

In the development of innovative lighting technology, lighting can not only enhance the brand value of the store itself, but also create a unique shopping experience for customers, and can change the lighting effect which is far more simple than the improvement stores.

LED is a huge change to business marketing model and shopping experience. Previously, Philips Lighting Division and the Netherlands, a company called Hepplewhite supermarket joint an experimental period of 21 weeks. Layout different LED commercial lighting solutions in the Market place to measure the different colors of light, what kind of impact the tone on consumers buying habits.

The Study found that since the LED lights can achieve different light color, the guest under the influence of light are more willing to consumption, rational distribution of the different color lights in the store can therefore be increased by 2-5% of sales. The experiment also found that consumers bright and warm color lighting environment can be 8% of the time, in this environment, consumers are more willing to choose a different path selected items, the mood will be more pleasant.

“Change is obvious.” The MASSA architectural design firm under Ma Xiaowei said, he has a deep impression of Philips Smart Bright bright LED Down light. In his view, the down light has a flexible plastic, adjustable color temperature apply to present a variety of goods, Smart lighting of commercial space, and ultimately serve the customer, “from the use of Smart Bright bright LED down light effect lighting has played the role of the shopping guide and enhance the product in light of the customer attraction, having a certain extent, to increase product series of competitive and help consumers to make decisions. ”

LED commercial lighting

The LED commercial lighting differ based on the different places relatively concentrated flow, general, sales of fast moving consumer goods in supermarkets, color temperature, brightness should be higher, so that people become excited, faster and more selection of products; luxury stores want consumers to stay more time, so store lighting tone is warmer and softer, people will feel more relaxed and feel good.

Eneltec Group is the first to put forward the the AmbiScene scene lighting. This is a gorgeous face lift lighting for shops innovative lighting concepts and solutions, in the development of innovative lighting technology, lighting can not only enhance the brand value of the store itself, but also to create a unique shopping experience for customers, and to change the lighting effect is far more simple improvement stores.

The prospects of LED commercial lighting

LED commercial lighting is very popular, how its prospects for future development will be?

We can analyze from the following levels:

First, from a technical level: LED commercial lighting owns more advantages than the traditional commercial lighting.
Used in traditional commercial lighting fixtures includes incandescent, halogen, fluorescent, energy saving lamps, metal halide. Compared to these traditional lamps, the white LED has five major advantages: 1, energy saving, LED commercial lighting is generally only 1 to 10W low power consumption. 2,environmental protection, LED recycles light, But energy-saving lamps, halogen lamps has a major recycling problem as all these lights contain the pollution of the environment of the metal elements (such as mercury). 3, security, LED light fever is not high; 4, long life, 5, the luminous efficiency and changeable color. 1W LED lamps can usually reach 90-100 lumens, equivalent to a general light source 5-6 times the light efficiency.
Second, from the market level: the prospect of LED commercial lighting market is broad.

LED commercial lighting

1, the R&D cost continue to decrease.

LED’s core technology is the LED chip technology. With the thawing of the LED chip technology patents after 2010, the prices of the LED chips decreased substantially and so did the cost of the LED commercial lighting products. It will be a happy event for the LED manufacturers as it will improve their enthusiasm for production.

2, Brand is slowly rising.

3 , the application environment has become increasingly public.

In fact, LED commercial lighting concept has become vague and some products are no longer limited to high-end commercial spaces.
4, The channels gradually approach the traditional business.

At present, LED commercial lighting promotion mainly reply on the model of the traditional business of commercial lighting channel.

Through the above analysis, we can see that the LED commercial lighting will tend to be more and more mature in the future. The stability of the LED products will be enhanced further. To the people who are in LED field, the inexpensive, high-quality LED lamps are the key development for the LED commercial lighting. In short, a LED commercial lighting war is inevitable. Emerging brands, export sale brands will be the leading force of leveraging traditional domestic business and also the mainstream of the commercial lighting.

The innovative storm promote LED commercial lighting model change

Recently, the retail giant New World Department Store 18 shopping centers in mainland China ask Philips to complete the LED retrofit lighting in public areas. One of the New World Department Store said, there are two changes after the transformation of the mall space. On the one hand, the energy-saving rate more than 30% of stores per year, each home can save hundreds of thousands or even hundreds of million dollars of electricity costs, which is sufficient to recover the full cost of 2 to 3 years; On the other hand, the lighting upgrade products display after the transformation and enhance the attractiveness to customers and to create a more comfortable and enjoyable environment for consumption.

LED commercial lighting

The study shows the layout of the different colors of LED lights at the mall will be able to upgrade to the 2% to 5% of sales. Bright and cool shades of light can make consumers spending 1.93% of the amount for the purchase of the product, but as the lights down warm figure can reach 5.5%.

Today, LED technology is not just enhance the sales of the shopping malls, LED commercial lighting era for the field of commercial lighting will be a great change for the brink.

Innovation Storm

It can be predicted that it can create innovative LED changeable lighting atmosphere and the trend of peers with consumers shopping motivation and change. It gives a commercial shop more imagination and inspiration to help businesses and to create a pleasant shopping environment which can greatly enhance the brand image.

The LED magic is a good interaction that can make people’s desire for consumption,  psychological and light contrast of commodities, therefore it can be called light designer. Its good business prospects, the unprecedented national efforts to promote the LED industry, major companies also invested heavily in research and development of LED. According to the reporter, only Philips, the annual investment in the research and development of LED commercial lighting is hundreds of millions of dollars.

“Today, each brand has been more and more attention to the application of LED in the commercial field. Its changeable light can greatly enhance the expressive power of the brand, thereby increasing competitiveness.”

Foreign companies stationed LED commercial lighting market

Market expending of led commercial lighting

From 2010 to 2011, the two years is important time for the rapid growth and popularity of LED lights commercial lighting market. Compared with LED home lighting, commercial lighting market is more convenient in civil lighting market, sold in bulk and scale of procurement, which makes it obvious in the growth rate of the LED lighting in the LED commercial lighting market.

So far, commercial lighting is LED highest penetration rate of breakdown of lighting areas. It is easier for enterprises to accept the commercial space lighting in the price. In addition, with increasing consciousness of energy saving requirements, LED spot plays a growing role in commercial space. The data shows that commercial lighting accounts for 43% in the global lighting market of electricity consumption, which is the highest proportion. It takes 73% of the consumption for retail, office, storage purposes, educational buildings, health care applications.

Foreign companies stationed LED commercial lighting market

At present, there are about more than half of the existing LED commercial lighting needs to be replaced in the next three years. For the next decade, about 300 million people will go into cities, the city commercial lighting will further expand, which will lead to greatly prosperous situation.

Foreign companies spent a lot of money in LED market
From Guangzhou International Lighting Exhibition ended June, we can know that, besides the LED exhibiting significant increasing, another change is that LED products is gradually changing from decorative to functional. Under the baton of industrial policy, LED is getting new Pushing Hands. With the competition of foreign brands and domestic brands, the strategic change in function and decoration becomes the point. Who can take a great share finally? God knows.

Foreign brand competition is increasingly intense. Economic and Trade Commission of Guangdong Province authorities admitted that the LED market is large enough to satisfy everyone. But in another two years or even one year, it is difficult to say who will be the big boss. Indeed, China has become one of the global commercial lighting of the fastest growing market in recent years, annual growth of 20% constitutes a huge commercial lighting market. China’s lighting market have huge capacity, many brands, but it has been showing a dominant situation for foreign brand. More critical is the foreign brands use own technology, capital, sales and other advantages from epitaxy, chip, package, and application of a complete industrial chain, occupying the key areas of the market.