2012年4月 – 第6页 – LED Lighting Blog

Samsung 3 watt high power led engage to challenge the international companies

Recently, foreign media reported that Samsung considered incorporated into the joint venture of Samsung Electro-Mechanics Samsung LED street light, companies in Taiwan think, 3 watt high power led, the whole and a direct challenge to Osram, Philips, and other international companies, and also that Taiwan’s LED industry a competitivepressure.

Industry, Osram, Philips, and the United States GE three brands include the global lighting market, more than half of the country. Samsung Samsung LED products from the upstream grain, packaging to achieve consistent downstream bulb of integration, andplay their own brand, show to the world in the lighting field, 3 watt high power led, the challenge Osram, Philipsline brands.

Because of South Korea has been a rival of the LED industry in Taiwan in the international market, the application of the LED industry to the backlight and lighting ofthe two major markets for the main battlefield, industry analysis, on the TV, NB, and the mobile space, Samsung relying on the brand to the sea in the backlight on the market, it is difficult to compete with South Korea.

Industry analysis, the Samsung LED battlefield will be pulled downstream lightingambition Obviously, 3 watt high power led, Taiwan’s LED industry specialization is fine, especially in the upstream chip and midstream package developed earlier, are still advantages in the international market, the Taiwan LED high bay industry most in need of is powerful to the sea, 3 watt high power led, the future strengthening ties with the mainland market, or cooperative relations with Europe and the United States and other brands have a chance with South Korea a fight.

Japanese maker and Suzhou BRIGHTSTAR jointly built two 12v led light fittings companies

The two sides plan from 2012 onwards, the direction of cooperation from the rear section assembly upstream into packaging process, import the production of automation equipment, 12v led light fittings, and invest more R & D …Japanese maker Funai (as Funai) and photoelectric Suzhou Ming Yao (CMET), recentlysigned a joint venture agreement, both sides will jointly funded and constructed two LED street lighting companies. The two sides plan from 2012 onwards, 12v led light fittings, the direction of cooperationfrom the rear section assembly upstream into packaging process, import the productionof automation equipment, to invest more R & D funding to enhance the range of product lines.

BRIGHTSTAR 2011 in China, mainly the development of urban areas such as Shanghai, Suzhou, Beijing, Chongqing, Fuzhou, Wuhan and so on are successful lighting installationproject. The company is currently outdoor lighting phase shipped scale indoor lighting is approximately 6:4.
The Suzhou BRIGHTSTAR Wang Qixin chairman LED products inside an exclusive interview, 12v led light fittings, saidthis year Mingyao ongoing strategic planning. The lighting is a long-term futuredevelopment of the industry, but for now, the LED to enter millions of households will take some time, the short term the company will not go the route of a large number ofconsumers, mainly towards professional lighting line. Mingyao currently do not haveyears of experience of Philips, Osram and other large enterprises in China, but more specialized applications in the government buildings, industrial, led high bay commercialBRIGHTSTAR more favorable machine market.
He also said that the team has a wealth of experience in the mainland for the Chinese,Ming Yao, facing the world, 12v led light fittings, Funai has a strong brand and OEM strength. The joint venturewill accelerate the integration of each other, work together to conduct business and technology complement each other.

The led bathroom light chain impact the middle and lower reaches of the market

LED street lighting industry of led bathroom light is trying to alliance with the traditional lighting manufacturers, with a tight-knit traditional lighting manufacturers to expand sales channels, the fist wave of the battlefield will be aimed at replacing traditinal halogen lamps to LED bulb lights. It is expected to lead fierce competition. This may be put into its own integrated LED production line, and then divide up the doubts of the original middle and lower market.

So industrial chain must focus on vertical integration, in addition to enhance the quality and efficiency of production technology and reduce cost. This is also critical to business strategy.

For the future of led bathroom light, except though the development of “creative” and “brand management” mode, when the technology gradually go to mature, and own the maker of world-class competitives, the captical and capacity advantages can not be ignored. Taiwan manufacturers need to respond effectively to accelerate the upstream and downstream industries, to strengthen the production and studying layout. The government should implement the policy and guidance to expand the domestic market, in order to break thought the current LED relegated fate of price competition. Whenever the LED market in led bathroom light comes to more fierce and fierce, and increased price competition drama, there is still quite a number of manufacturers who are willling to invest. It shows that the opportunities are indeed enormous.

When the own product line is not strong enough, the best marketing can not also play a significant role. Wanting to explore its root causes, it should to further break thought the bottleneck of technology and price. Right now, the confusing situation of the upstream chip and OLED, which is also the main reason to cause no marketing. How to resist manufacturers invasion is also the project that Taiwan LED Products needs to face.

LED floor lighting illuminate the Greater China

Yeyin Fu, chairman of Everlight billion light over the next decade will be “Everlight” brandto promote LED street lighting, LED lighting and the world, through the combination of Taiwan and the mainland, in the Greater China region to build brand into the global lightingThemarket is just around the corner.

Billion light this year, actively layout of LED lighting, LED high bay lamps, by Everlight package,equal to obtain tickets for the central level enterprises, led floor lighting in addition to the new century and China Putian strategic alliance. Everlight is also established in mainland billion lightsolid-state lighting company, received the standard eucalyptus in Suzhou; Europeanorders rose more than twice. Yeyin Fu said that LED lighting of revenue is still the single digits, led floor lighting and can grow up to 15% over 3 billion yuan.
Ye Yinfu called the LED godfather, call the water will freeze, legitimate doubts about the market for LED industry, foreign investment also cut its investment rating of EverlightYeyin Fu to show the past few years a rare confidence in the industry. He pointed out thatthe source of confidence is to construct the arrival of the two mainstream LED TV and LED lighting.
Everlight LED TV layout, struck the first blow, Everlight more than 70% market share inthe mobile phone market, the future does not rule out the copy on television. EverlightLED lighting start not later than the others, plus hundreds of millions of light vertical integration, not only upstream investment Epistar wide gallium and Thai Valley, downstream packaging capacity, led floor lighting，and now the full layout of the LED path, layout graduallyattain complete.
Ye Yinfu disclosed billion light active strategic alliance, mainly in China’s lightingpathways, because the LED street light market is business-to-consumers (B2C) andBusiness to Government (B2G), than the past, business to business (the B2B complex) model, can not single-handedly, led floor lighting the future still see 100 million light Strategic Alliance inChina.

Taiwan’s LED epitaxy speed up downstream of led high power bulb and lamp layout

Taiwan light-emitting diode (LED high bay) epitaxy and packaging manufacturers are speeding up the layout of the downstream of lamps and lamp systems, to build its LED components dedicated to the sea to strengthen cost competitiveness, and reduceEurope and the United States credit crisis caused demand for LED lightingthe impact ofthe weakening.

Analysts pointed out that, led high power bulb, following Samsung (Samsung), LG (LG), Korea Department ofmanufacturers competing to import LED street light lighting supply chain vertical integration, the recent Taiwan LED epitaxy and packaging plants, such as the new century, 100 million light with Taiwan’s Delta Electronics, have followed suit, branched from the upstreamcomponents of downstream fixtures and bulbs, expanding the upstream components ofthe sea,led high power bulb, to reduce manufacturing costs and improve product gross margin.
In order to obtain higher profits, the big move of the Taiwan LED epitaxy and packaging plants to get into the main own brand of LED lamps and light bulb market. However, LiChih magic emanation Taiwan LED epitaxial playing its own brand and packaging plantrequired to spend large sums of money, this pocket is not deep enough for SMEs lamp factory and can not match strategy, it is expected the majority of Taiwan small and medium-sized LED epitaxial The packaging plant will remain conservative wait-and-seeattitude.
In addition, led high power bulb, compared to Philips (Philips), OSRAM (OSRAM), singular (GE) and otherinternational brands lighting manufacturers to rely on a strong brand and channeladvantages, and actively toward the upstream supply chain vertical integration; domestic LED Lei crystal and packaging manufacturers by virtue of competitiveness in the manufacturing side, trying to downstream toward the active supply chain vertical integration, natural long-term view of Taiwan’s LED epitaxy and packaging plants in thebrand competitiveness, led high power bulb, international brand manufacturers still have to invest a lot of money time to build the brand image will be the LED epitaxy and packagingmanufacturers toward the development of its own brand immediately comes to the challenges.
2011 by the European, North American debt crisis, the LED lighting market penetrationis not expected to reach double-digit, but only about 7%, except in Japan, other countries, LED lighting subsidy policy remains uncertain, it is expected the next fewDuring the year, the LED lighting market is still only maintain steady growth.
Although the Chinese mainland government announced the development of LED lightingas a key support industry for LED lighting products in the “12th Five-Year Plan willpromote the purposes of subsidy policy, the natural way of subsidies, led high power bulb, the details still need to 2012 will be released.

LED home lighting fixtures: sapphire hot popular 4 inches

This year on overheated investment in the LED lights industry, excess capacity, controversy has always existed. According to the statistics of the advisory body, 2-inch sapphire substrate film in the first quarter of this year, the average Chu Huojia around $ 30 / piece, but in September, led home lighting fixtures, the price has dropped to about $ 10, a decline of more than 60%. , CherylDiuguid not surprised, she said, the price of sapphire is indeed on a downward trend, a downward trend is the price of chips, she thought it was a good thing, which means that consumers will be more poor quality cheap products.

Reporters learned that the mainstream international market size is 4 inches, 6 inches have been put on the agenda. Substrate tablets abroad, today’s mainstream size is 4 inches, the country should start next year the popular 4 inches, The best of LED products such as led home lighting fixtures, 2 inches. Quarter swimming. Photoelectric Dragon Lee, general manager of stay minister also said in an interview with the China Electronics News “reporter, the application of the crystal growth furnace production of crystal can produce 6 inches of substrate films.
And then to 6 inches from 2 inches to 4 inches is a process of upgrading, but the changes caused by the upgrade process is not merely the increase in surface area of the chip, the chip surface increases at the same time, its thickness should be increased, so it will be used more sapphire Materials. This is also a lot of reasons for enterprises to invest in large-size sapphire substrate project.
However, the substrate film of the production of larger challenges facing the greater.CherylDiuguid told reporters that the skill of the wafer processing vendors processing chip is very important to produce 6 inches of substrate film when the geometry of the chip, led home lighting fixtures, the average roughness, the total thickness, curvature, warpage and other parameters are achieved and to ensure that quality is very difficult. Not all chip manufacturers have the ability to produce large-size chip substrate. Thus, the substrate localization of the road there are still many difficulties to overcome. Domestic enterprises not only to grab opportunities in the large-size substrate mass production of key nodes, but also in technology, led home lighting fixtures such as LED street light, product quality has a strong competitive force.

Analysis of LED light bulb replacement business failures problems

Whether positive or negative news, the LED is undoubtedly one of the most popular words. , Known as the LED City in China’s Shenzhen, an LED manufacturers closures; LED Industry Association, led light bulb replacement means LED Replacement Lamps on the other hand, immediately issued a statement that Shenzhen LED business closures false rumors.

We all know that this year LED Enterprise flies is not easy: foreign customers become increasingly demanding domestic market also did not wake up, to carry out in full swing by the distribution channels, point the cloth in place, but sales were flat, and the LED prices declining , led light bulb replacement, the profit is less and less. So there have been some irresponsible boss shot ass leave.
Anything, only when there are injuries, and know to go deep reflection. Is year round, but also afterwards when, we believe that aside LED business closures really come, the LED industry development defects, but we must face, according to the industry’s widely predicted, the LED really into the home needed years. The resulting question is: In addition to government foot the bill, led light bulb replacement, who are willing to buy LED products?
Another predicament is that LED lighting technology is still not mature enough, resulting in part of the LED street light failure is very serious, and hanging lights needs of professionals and professional equipment to be able to replace, and therefore costly manpower and material resources. As the government side, on the surface is the use of more state-of-the-art lights, led light bulb replacement, but did not achieve the desired effect.
Analysis of the reasons for now a number of LED business failures common problems:
A lack of brand awareness
A large number of LED companies, cohabitation, product parameters times missing, led light bulb replacement, do not own the brand, resulting in unauthorized use of a number of patent, the infringement happened frequently.

The failure and success of led lighting for cars

I am engaged in the lighting industry for the past 20 years, including 16 years in marketing, traveled to China from north to south experienced the changes of the lighting industry in China, led high bay witnessed the success or failure of an enterprise is called: “rolling in the Yangtze River eastward. spray depleted hero. “only pay attention to brand and quality of the company in order to benefit undefeated.

In the early 1990s, the world lighting giants have set up factories in China, began a new era of industrial upgrading, led lighting for cars, brand competition. 1993, Japan’s Matsushita Electric and Stone set up a Beijing Stone Matsushita Electric Industrial Co., Ltd.; the PHILIPS and yaming bulb LED factory, a joint venture plant in March 1994; June 1994, GE Lighting GE Jiabao Lighting Co., Ltd.; In April 1995, Germany Osram Osram Foshan Lighting Co., Ltd. established LED grow lights in Foshan. Japan’s Toshiba is also set up their own production base. A veteran of the lighting companies, and some joint ventures, and some restructuring, some from the historical stage, such as: Beijing Beijing plate lamp bulb factory, once how brilliant, it is now hard to find a trace.
Inroads into the foreign brands, bringing advanced technology, management, brand marketing idea to bring the infinite energy of the lighting market, consumers quickly accepted the new lighting concepts and new products.
Many domestic enterprises to be outdone, led lighting for cars, the use of its advantages to grow and develop, Zi Gao, snow Wright CNLIGHT, and other industries in emerging-known brands. In August 1996, the Guangdong Op Lighting Co., Ltd. was born; NVC officially founded in November 1998. This is the two most respected lighting companies, and they only took 10 years to create the myth of the lighting market. led lighting for cars, NVC in the early days, the founder of Wu Changjiang clearly that: “The lighting industry in China is no shortage of good products, lack of a good brand.”

Global chip sales fell even six,led mood lamp look forward to the second half of the recovery

December 2011 global chip sales fell 5.2 percent to $ 23.8 billion, the sixth consecutive month report fell, led mood lamp such as LED street light, analysts say, inventory seems to go faster, but the semiconductor industry in the field of material entered a recovery in the second half of this year.

Furthermore, the Industrial Research is expected, integrated device manufacturers (IDM) and non-manufacturing semiconductor IC industry by the use of the amount higher, the local packaging industry by the production can utilization rate will be substantially shells l, therefore, that line of semiconductor stocks to give biased positive of and evaluation.

Global chip sales in November last year, led mood lamp, monthly slip back 5.5%, or 5.2% annualized.

In any case, many chip manufacturers, such as suppliers Cypress Semiconductor (of CYPRESS), INTERSIL think that this area has become more red, the other supply chain, such as with manufacturers such as of the NOVELLUS and KULLICKESOFFA industry (KNS) also made the same response, KNS is expected to outsourced semiconductor assembly and test market orders in the first quarter of this year will be warm, reflecting higher than expected with sales of advanced packaging technology and the process of bonding wire.

The display according to a market research company IPC, printed circuit board (PCB) and EMS sales or at the turning point, although the PCB sales in the fourth quarter last year based upon the contract by 6.9 percent, led mood lamp, but the decline from 9.6 percent in the third quarter narrowed.

The PCB industry is expected to be sluggish in the first quarter of this year’s sales; regional EMS declines in sales in the last quarter of 2011 also shows that the equilibrium state, reflecting the next few quarters to turn things around.

December’s book to bill ratio improved from 0.88 times to 0.83 times in November., Capital expenditures for new equipment orders soared 18.5 percent to $ 1.1 billion to $ 60 million on a monthly basis, led high bay which means that a chipmaker, is more optimistic.

Recently, Intel, Samsung and Taiwan Semiconductor Manufacturing Company announced that the 2012 positive capital expenditures. With orders in December fell 26.7% on a monthly basis than the 35.4% decline in November narrowed.

Global Semiconductor Industry Association (SIA) 2012 the semiconductor industry is expected to remain moderate single-digit growth, led mood lamp which best LED Products global chip sales in this next year expected growth of 2.6 percent and 5.8 percent, to $ 10.2 billion to $ 28.1 billion.

Taiwan patent application ranks the highest in the LED industry field of led order

Lunda last year, Taiwan patent applications, 173 applications grew 381 percent over2010, including patents up to 115, both in quality and quantity of brisk performance. The Lunda electronic Chairman: Dr. Su Fengzheng size of about 160 the number of current R & D last year, an average of more than each person there is a patent apply. LED High Bay marketlast year, a slowdown in demand conditions, Lunda strengthen basic skills, more committed to the development of new processes, led order, new technologies and new products,the quality and quantity in the patent layout and have a fairly good progress.

Lunda throughout 2011 the global number of patent applications reached nearly 500, asignificant growth of 458 percent over the previous year, the main types of products suchas epitaxy, grain, led order, packaging, lighting applications, optical and electrical heat design, andprocess control system and a wide range of fields.
Dr. Su Fengzheng further added, technological innovation and product innovation,research and development is one of Ronda’s main competitive focus on the rapid pace of LED lighting market, Lunda LED street light applications, components and finishedproducts both breakthrough. Published in 2011, 150 stream Ming Wa (lm / W)high-efficiency LED packaging products, through the development of Bluetooth wirelesscontrol of intelligent lighting systems, led order, high thermal conductivity plastic materials tosimplify processes and reduce costs, the instance of all R & D effectiveness. Lunda alsocontinued LED Grow Light through the industry, government, learning resources, combined with theresearch project and Lunda LED lighting design award is held in the end of last year, inaddition to promote the interdisciplinary exchange of industry and academia, led order, to thetertiary institutions to promote through the campaign website LED lighting applications,the basics of infertility.

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月份：2012年4月