First , LED lighting business is facing changing marketing concept . National favorable policy incentives rapid development of LED industry , many buried in the past only to do research, do OEM business sights on the LED lighting market , “price war” , “brand war” smoke billowing . LED lighting as an emerging industry, traditional marketing has lost its competitive business model , a new ” micro- marketing” is becoming the way many companies eager to marketing , in addition to saving time promotion and marketing costs , but also more likely to attract the attention of young consumers . From the corporate decision-making to the executive level , we need to re- recognize the interests of mobile Internet and the associated LED lighting industry .
Secondly , LED lighting companies need to set up new marketing department . Currently many LED lighting companies have set up a professional team of e-commerce , and traditional marketing departments, resource sharing to form superimposed marketing effectiveness , and to promote circulation class lighting products through civilian power , network , micro-channel and other channels . LED lighting market is expected to be sold in the mobile Internet will gradually expand the proportion of the market structure will change gradually.
Again , LED lighting companies need to master new mobile marketing techniques . Companies should think about how to move into the entire marketing system, from the large collection of data, analysis, application , to the final act on the marketing results, including the precise identity and feature recognition , real-time dialogue with customers, to meet individual needs , and customer interaction communication. While increasing investment in marketing resources , thereby obtaining priority to subsistence LED lighting companies in the mobile Internet.
Finally , LED lighting companies need to enhance the comprehensive strength . China is the future of LED lighting applications, the largest market , but also the future development of LED downstream applications must be driven by the upstream technology. Therefore, instead of waiting for the market to be divided up , many LED lighting companies have chosen to take the initiative , eager to promote their products in 2014 , with a view to on this vast land occupying a place . LED lighting companies want to seize market share, in addition to master the skills of the mobile Internet , but also lay a solid foundation in technology upgrading , market distribution and brand building , in this period if the company can not gain a foothold in the market , then the business future path of development will be increasingly difficult to walk.
