In the development of the industry favorable context, some LED lighting companies invited Celebrities its corporate endorsement, hope in the shortest possible time to create brand awareness. Admittedly, this marketing approach in the short term to build brand awareness have some effect .

When the arrival of a new era of LED , in order to get a long-term brand recognized by consumers , the need for force from their positioning and tactics. Jia Wei Hing shares to create a step in the process of lighting the brand , focusing on cost and improve service matching capabilities of their products, this brand the most basic and core element as .

With the increasing maturity of the market economy , to show the strength of the brand and products for corporate quality assurance more obvious signs of higher corporate brand awareness and reputation, which means to seize more market share . Brand also represents the strength of enterprises and culture, brand awareness and reputation of the enterprise will be greater chances of winning market share . But it takes time to form precipitates brand , but different businesses in different brand used in the course of time , depending on corporate positioning and tactics. Enterprises in the process of branding can actively promote the use of various media , but also think about how to quickly achieve the strategic layout of the point to an area by building channels .

Full-blown LED lighting industry , in the final analysis is the debate about ‘brand ‘ contest, ‘brand war ‘ under the ‘ king ‘ and ‘ bandits ‘, will eventually be reflected in the merits of LED lighting products and services are advanced . In other words , products and services is to create the foundation element LED brand .