作者：Blade

Chinese the best led grow light seep in Japan marketing

Chinese the best led grow light seep in Japan marketing

Since the earthquake in Japan, more and more mainland LED lighting business through the purchase of chips or strategic cooperation, with Nichia, Sharp, Toyoda Gosei, Showa Denko KK and other Japanese domestic chip manufacturers to enter the Japanese lighting market.

Japanese local statistics show that in 2011 the Japanese market, sales of LED street light bulbshas risen to 31 million, the best led grow light, a figure expected an increase of nearly 40% compared to the beginning of last year. In addition, major appliance stores have also opened up a sales area of the LED lights.
According to the manufacturer revealed that the mainland one ready to enter the Japanese market, the best led grow light, the LED patent is a threshold, while the standard one pass, and as long as you have to overcome these two obstacles, we can successfully enter theJapanese market. However, the Japanese market is not as enterprises imagination is good, not only face patent restrictions and standards as well as from local enterprises inJapan, strong competition.

At the same time, the Japanese LED lighting products in the market access thresholdhas been increasing. Recently, the Japanese Ministry of Economy announced on July 1, 2012, the best led grow light, to enter the Japanese market LED bulbs and LED lamps must PSE certification.This makes LED lighting products exported to Japan market and the addition of a magic spell.

One has just won the EPS certified manufacturers to disclose EPS certification is not only demanding on product quality, production technology, detection, suppliers alsorequire audits per quarter.

“Some of the LED business is not in place of factory management, even if the product quality through the PSE certification, the best led grow light, but its factory conditions can not PSE certificationthrough Pu, general manager of Panggui Wei said.

However, Watanabe Yasushi, Japan JET lighting division executives have a differentpoint of view, he said: In March last year after the earthquake, more and more Chineseproducts to get into the Japanese market, but in actual testing, the best led grow light, a lot of Chineseproduction LED bulb life and advertised so longevity, including damage to theoverheating of the drive power is one of the most common problems. “

Outdoor LED landscape lighting: potential crisis under the boom


Outdoor LED landscape lighting: potential crisis under the boom

 

Making the LED industry due to the huge market potential and historical opportunity to fire rapidly in the past two years, from enterprises to local governments, no doubt not optimistic about the bright prospects for development, but the lack of standards is a huge obstacle to the development of the industry as a whole. Industry experts told reporters the lack of a standardized and unified standard optical components and lighting standards, with each company’s own existing equipment and facilities, the basis for the work and the technical level, uneven development, making the development of outdoor LED landscape lighting industry is facing serious challenges . As a LED province, Guangdong is the first to solve this problem.

 

LED lighting, long life, high luminous efficiency, as well as its low-power characteristics, making it obvious advantages over traditional lighting, and countries are to promote energy saving and environmental protection, and create a life of “green carbon” consistent with policies.

 

In 2007, China set up special funds of the outdoor LED landscape lighting development, and efficient lighting products and extension of financial subsidy fund management Interim Measures “was released in 2008, the country will be the way of financial subsidy to speed up the LED promotion and application. Beijing, Shanghai, Guangdong and other places have made ​​billions of dollars in financial subsidies to energy-efficient led high bay lighting products. The National Development and Reform Commission to develop a road map out of inefficient lighting products (incandescent) to promote energy efficient lighting products. In March of this year, the Ministry of Finance, National Development and Reform Commission, Ministry of Science and Technology jointly organized by the semiconductor lighting products, financial subsidies in 2012 to promote the Project, will subsidize the LED development.

Solar LED street lamp: How far can go?

 

Solar LED street lamp: How far can go?

 

LED Engineering Research Institute statistics show that in 2011 China’s LED industry output value reached 154 billion yuan, an increase of 22 percent, production increased by 50%. Expected in 2012 lighting products, led by the industry output value is expected to reach 200 billion yuan, an increase of 30%. In the future, the solar LED street lamp seems to have good prospects. The end of 2011, a professional forum on science and technology ministry official said: “Twelfth Five LE D energy planning national goal: By 2015, LED industry luminous efficiency of lumen to reach 150 lm / W, R & D level of 200 lm / W, life expectancy of 50,000 hours, the market reached 500 billion yuan.

 

This is undoubtedly the development of the entire LED industry pumped full of vitality. However, industry experts, this stretch of prosperity under the lurking no small crisis.

 

Sui Sai Wing, chairman of the Federation of Shenzhen solar LED street lamp Industry, the Secretary-General of the Industry Association of Guangdong Province semiconductor light source, the reporter of “Economic Information Daily said that the standard problem is that the LED industry, the development of the biggest obstacles, especially the lack of a standardized and unified standardized optical components and lamps criteria.

 

Sui Sai Wing said that the country is gradually improving the led high bay lighting standards, but the current lack of status is not optimistic. “Lack of standards, and each company’s own existing equipment and facilities, the basis for the work and level of technology development is uneven, resulting in a wide range of LED lighting applications appeared on the led street light market, the performance of different poor interchangeability, which gives presented serious challenges to the industry as a whole, and also to some extent restricted the healthy development of semiconductor lighting industry, “said Sui Sai Wing.

LED task lighting standards needs to be developed

 

LED task lighting standards needs to be developed

 

Caused by the lack of standards in the industry view, an obvious impact is the uneven development of the industry, quality problems flooded the industry.

 

The media have reported that a lot of buyers from overseas, the biggest criticism for the Chinese LED products, LED energy-saving lamps in China, product quality poor, does not meet the relevant technical standards and environmental requirements, the life of low and easy on the human body hazards. As a result, a lot of LED task lighting lighting manufacturers often encountered overseas market return.

 

This kind of thing in an LED industry professionals seemed to have “normal”. “Because of the lack of standards for the led high bay lighting industry also led to low barriers to entry of the entire industry, regardless of what people go to do the LED, not professional not a professional there is no standard will be rudderless, a wide variety of production requirements has, so the market also appeared in a variety of uneven quality of the product. “the spokesman told reporters complained that the lack of a large number of small businesses LED core technology R & D and creative product design, but the imitation and infringement of innovative enterprises intellectual property rights of way, with “low-cost low-quality” play the market, which is also largely against the interests of innovative enterprises, affecting the healthy development of the market as a whole.

 

It is reported that China currently has more than 3,000 LED task lighting enterprises, but due to the lack of standards, the local government or the manufacturer in accordance with the standards set by the implementation of the operation of the lack of recognition of the product, industry, enterprise between the majority of in the respective war, alone, “the stage.

Subsidies can help to alleviate the overcapacity pressure of LED lighting panels

 

“LED products on the successful implementation of financial subsidies, and this is to send a signal to the industry.” Jia Qiang, which means that the attention of the state of the industry.

LED Lights business in the current quantities of the IPO, the industrial investment overheating and overcapacity in the context of the industry that the National Development and Reform Commission to start the tendering exercise for the 2012 financial subsidies to promote semiconductor LED lighting panels, as if into the catalyst for the led high bay lighting industry, LED industry pull the whole industry, not only downstream of the lamp manufacturers can benefit from the upstream chip makers, such as 3 An optical will also usher in good.

Subsidies can help to alleviate the overcapacity pressure of LED lighting panels

In fact, since the relevant departments of the state since it was launched in 2008 to promote efficient lighting engineering, as one of the LED production base in Xiamen, the industry has been looking forward to LED lighting can be included in the scope of subsidies, by reducing costs to facilitate the promotion of LED lighting and popularity.

Now, the “boots” finally landed, the industry believes that the subsidy policy will be further leveraging LED lighting panels market, and is expected to fundamentally ease the pressure of the chip overcapacity expected to predict the end of 2015, the penetration rate of China’s LED high bay lighting is expected to reach or even more than 20%.

 

“Although we’re serious about this tender, but the main focus on the promotion of common energy-saving lamps.” Mr. Z said, Do not look at the penetration of energy-saving lamps in Xiamen is already high, but the majority of areas in Fujian, energy saving lamps remain still in the popularity of the process, this market is still small.

LED home lighting fixtures in fear of a price war

 

LED home lighting fixtures in fear of a price war

 

Policy side of the support is undoubtedly a major positive to the LED business. LED product prices confusion, the price war continues to exist, covered with a layer of people to see through the shadow of this industry.

 

March 20, at the tender, the same type, the price of the product with the specifications vary widely, such as specifications for the 9000LM high price of LED home lighting fixtures up to 9200 yuan, low price of only $ 920; specifications 14000LM LED lights products the high price reached 11,000 yuan, while the low price of only 1062 yuan.

 

According to data provided by industry research organization, LED Engineering and Guoxin Securities Institute of Economic Research, 2011 LED home lighting fixtures the basic price of 20 to 25 yuan / watt. The figure, of 9000LM the street lamp products power between 80 ~ 100W, the market price of 1800 yuan. Obviously, some companies offer may not even cost price not to. People in the industry with respect, “reported a low price in order to get subsidies.”

 

Previously there LED business owners, said in an interview by the national energy saving policy implications, more and more office buildings, hotels, city lighting projects are willing to pay a big price on the upgrading of the lighting equipment. But they generally care about is not the LED, followed by before considering the lamp itself, life and energy saving effect. Therefore, the LED manufacturers rack their brains to build a network of people take the relationship public relations is almost ignored the quality of the product. The boss said, different quality of the led high bay chip price difference is large, there is no price war of self-discipline can be seen everywhere in the industry.

 

LED high hat lighting: quality to lead the development of enterprises

“Some of the production of traditional lighting manufacturers, with the casual you can do.” Who has been involved in a LED high hat lighting companies IPO investment bank, told reporters LED middle and lower part lower barriers to entry, leading to the corporate good and bad.

LED high hat lighting: quality to lead the development of enterprises

 Investment Advisor in Senior Fellow in China believes that the overall overcapacity gave birth to the frequent outbreak of a price war. The end of 2011, two LED companies in Shenzhen Jun more than stand and Texstar declared bankruptcy, is subject to a price war. 2011, denominated in a single LED chip prices compared to 2010 fell 25% to 30%, the impact on corporate profits is considerable. “Statistics show that in 2011 downstream application industries listed and unlisted companies the industry average gross profit margin of only 15%, 2009-2011 China LED (light beads industry) gross margins continue to decrease, and the annual average reduction of over 13%.

 

Shenzhen LED Industry Association, China’s LED high hat lighting industry plans to add a total investment of over one hundred billion yuan last year, but according to statistics, the actual investment is far less than the expected amount of investment, the actual production capacity is less than expected production capacity, so the actual overcapacity and imagine so. “As the led high bay lighting industry through a high-speed growth, in the case of the production capacity reaches a certain saturation, product price reduction, the decline in corporate profits but also conform to the trend of industrial development.”

 

It is reported that the tender subsidy funds will take the indirect way of subsidies, financial subsidies to successful enterprises and successful enterprises successful agreement supply price minus financial subsidies, the price of sales to end users.

LED house lighting: policies start to turn to the good side

 

LED house lighting: policies start to turn to the good side

 

Shenzhen LED Industry Association survey shows that the LED house lighting market was in March to major package, backlighting applications, screen applications, lighting applications, enterprise orders plump, middle and lower reaches of the area of ​​strong demand also led the substantial growth of the upper reaches of supporting materials. The person in charge that this is because of the steady growth of Europe and the United States and other overseas markets, Japan, “3.11” earthquake triggering a nuclear crisis, the government and the public on energy saving LED products to maintain a great deal of attention, LED lighting needs to usher in a large outbreak. While the policy aspect of the recent frequent support information, and also brought hope to the domestic L LED house lighting business.

 

The end of March, “organized by the Development and Reform Commission, Ministry of Finance, the Ministry of Science and Technology, 2012 semiconductor lighting products, financial subsidies to promote the project” Palace Hotel in Beijing, a public tender to determine the energy efficient lighting products to promote corporate, product specifications and protocols for the price. According to reports, a total of more than 100 companies participated in the tender.

 

The financial subsidies to promote the project is the Ministry of Finance for LED high bay products for the first time to promote subsidies, it was mainly purchased for the upstream chip companies by MOCVD (GaN metal organic chemical vapor deposition machine) subsidies. The tender consists of indoor lighting products, LED lamp, reflective self-ballasted LED lights, LED street lamps and outdoor lighting products, LED tunnel lights, four categories of products.

Policy analysis of led GU10 downlight

 

Policy analysis of led GU10 downlight

 

According to China to phase out incandescent line diagram, power level, in five phases from October 1, 2011 phase out the import and sale of general lighting incandescent. According to the data of the Development and Reform Commission, the incandescent lamp in 2010 domestic sales of 1.07 billion. Insiders said that the phasing out of incandescent, alternative products will be the traditional energy-saving light source and LED lighting two categories.

 

Development and Reform Commission is very invested 8 billion yuan in subsidies for civilian use LED lighting in the year. “According to the Investment Advisor in Senior Fellow in analysis, phase out the import and sale of general lighting incandescent, the promotion of energy saving lamps as the main task of the Government. Already one step ahead of local, such as Guangdong Province in 2012 and a gradual development of indoor lighting subsidies, and planning to 3% in 2015, LED lighting to account for the Guangdong indoor lighting; municipal lighting in the next two years will have more than 600,000 GU10 downlight lamps for street lighting. Not long ago, LED enterprises of Foshan local country star power, snow Wright, Foshan Lighting, the United States, Europe OSRAM such as 10 has just won the local home Bo LED lighting engineering orders, the total size of 100,000 more than the purchase value is expected to more than 100 million yuan.

 

Hongyan Electric Choice and upstream businesses in Taiwan East Tony intent to reduce costs through the integration of industrial chain; the same time, the geese and the Hangzhou Municipal Government to establish the Institute of GU10 downlight technology, the intent is technically to be innovative and reduce costs. In terms of market channels, the geese want to be able to draw the traditional sales network to re-layout of the sales of LED high bay lighting.

LED street light market: after the first or lift

 

LED street light market: after the first or lift

 

The data show that the 1 July 2011, China’s LED industry plans to add the total investment is still huge up 125.618 billion yuan, of which more than 40 percent of the funds is to invest in a number of industry sectors, and even the whole industry chain investment. More noteworthy is that the non-LED street light market into the LED industry investment has accounted for more than 45% the proportion of all investment projects.

 

“Chinese and relevant national policy support and subsidies to many companies, the influx of LED upstream industry, resulting in the disorderly expansion of production scale; the other hand, the downstream end of the market has not yet fully open, causing the upper reaches of digestion lag slow. “Hongyan Electric public relations manager, said Chen Xin.

 

LED street light market research institute LED inside report shows that in 2012, due to the huge capacity of the MOCVD machine to produce chips are still not fully released, the overall industry oversupply situation will continue.

 

He said that in China, in the context of overcapacity, industry consolidation is inevitable. From the LED of the whole industry chain analysis of the upstream business concentration is highest, the middle reaches of the relative concentration of the downstream application market is the most decentralized.

 

He seems in China, thanks to a pickup in demand of LED backlight and LED high bay lighting growth in demand, the domestic LED industry will appear in low and high momentum of development. But “production overcapacity, especially in this part of the chip overcapacity phenomenon is particularly evident in accordance with the current trend of development, at least until 2013 domestic LED production capacity to digest.”