作者：Blade

LED lighting store building slow, because five major aspects

Terminal led the channel to build compared to the relatively LED R & D and manufacturing hot link a bit slow. At present, the professional management of LED lighting manufacturing companies have thousands, but in the end of the market, specializing in LED products, operating businesses, there are few, LED lights store in the market is relatively rare. Recently, the author on the topic of the LED lights store construction with the industry exchange, I learned to do the LED lights store, the internal strength of repair can be certain to be solid.

LED lights store appears, in response to market demand and the birth. Technology Co., Ltd. of Zhongshan lighting of the public the Guohua Guo Zeng so tell the reason of the creation of the LED lights store. In 2009, the company launched sales of LED indoor lighting, led streetlight. LED interior lighting Products and situational experience, the company stepped up the construction of the LED lights store. 10 shops have been established throughout the country, covering an area of ​​60 square meters, and a large flagship store of 100 square meters. Thus, with the rapid development of the LED, in particular the promotion of LED indoor lighting applications, will also accelerate the construction of the LED lights store.

Build stores, to enhance product sales, brand image of the LED lights, LED lights store, consumers, attract, or the propaganda of the corporate culture, product display and promotion and so play a crucial role. The same time, the store also carries the function of the product after-sales service, and is conducive to enhancing the competitiveness of enterprises and market satisfaction. However, the pace of construction of the LED lights store in the country is somewhat slow. The reason is mainly the following five constraints.

 

 

1.Product positioning is not clear

Currently, many companies launched LED-sided pursuit of large, whether it is outdoor lighting, indoor lighting, whether it is a high-power, low-power, as long as the LED on. Some companies are even more “hungry”, those who can make money doing. However, operating stores, requires the products have a clear positioning, combined with consumer demand segments, for different functions, different environments, the combination of varying degrees of differentiation factors of production. In this way, be conducive to the promotion and marketing of the store late.

 

 

2.Brand the absence of

For stores, it generally requires more standardized, unified, standard image and the operating mechanism, which requires the LED manufacturers with high brand influence and market operation ability, the daily operations of the business, the management of all aspects of the guidance. LED rise time is also only 2023 only, the well-known lighting companies still in the R & D of LED early stages of production, the influence of the LED brand has not yet appeared on the market, LED market is still in the state of a feudal infighting. Products of varying quality, lack of leadership brands, which makes a lot of businesses is very confused in choosing LED downlight cooperation between manufacturers. I know a LED lights store, the store agent LED brand up to more than 10, and more than some second and third tier brands. A far cry from such a mixed state away from our true sense of the LED lights store.

 

 

3.Professional talent shortage

To open the LED lights stores, manufacturers and merchants must be injected into the professional talents, and enhance the training of LED expertise, enhance their degree of concern and insight on trends in the development of new industry products, and through regular training, so that they have ability to provide lighting solutions for our customers. Professional shopping guide talent is a key factor to improve store sales, a piece of soft power, Should not keep up, is bound to restrict the development of the store.

LED with high technical content, and a new sunrise industry, the LED is facing a professional, high-end the embarrassing lack of personnel, which to some extent affected the construction of the LED lights store. Traditional lighting technology content is low, the Purchasing Guide a little training, the product features, characteristics, and use clarity to convey to the customer. The particularity of the LED products, many factory owners, sales of LED-related technology, product features are in the state of a smattering of more appropriate training for both businesses, Purchasing Guide. On the one hand, consumers of the LED little is known about the urgent need for professional shopping guide on hand to explain the advantages and characteristics of the product; the other hand, the existing sales staff could not do this important task, it will increase the difficulty of the operation of the store.

 

 

 

 

4.A single product line

Similar to such circumstances is also the challenges facing many LED lighting manufacturers. As a store, it needs to provide a rich variety of products to let customers into the store consumer to choose, so as to attract, retain live customer. At the same time, the store also needs multi-level product portfolio to share the rent and other cost pressures. Single product line greatly affect the profitability of the LED lights store, the LED lights store development of the major constraints.

July 8, color, Zhongshan City, Long Lighting Co., Ltd., general manager into a high-fat, lighting, color Lang since 2003 the operation of LED lighting products, LED decorative lights, lights with main. With the booming LED market, this year, color Lang lighting also increased investment in the LED, the company invited the celebrity endorsements, LED lights store construction is also actively. However, a high total frankly, these LED lights store is not a real sense of the store, currently need to further expand the company’s LED product line, full LED product line can not support a single store operators, therefore, in the shop, also need to put up energy-saving lamps, fluorescent tubes, downlights, spotlights and other products.

 

 

5.The high cost of L.E.D

The price is the most sensitive factors in consumer buying behavior, “watershed” is a competitive environment. At present, the LED core chip technology still lies in the hands of the big brands abroad, the high cost of domestic manufacturing of LED lighting Products such as LED High Bay Lights, which makes LED lamps there is no terminal market prices competitive advantage. A fluorescent light tubes, energy saving lamps, as long as a few dollars more than ten dollars, and a LED lamps on the hundred dollars, for the majority of consumers, it is difficult to accept. Thus, although the total cost of the LED lamps (including acquisition costs + energy costs + maintenance costs + cost of waste disposal) which is lower than the incandescent and fluorescent lamps, but consumers still purchase cost of the selection criteria, and not too concerned about the high quality or more features. Coupled with consumers old products also prone to the mindset of the consumer, at the same time to worry about buying new products will bring their own loss of uncertainty and risk, LED lighting application has not been popularized in the civilian market. LED lighting products only respond to the needs of the engineering and LED opening of the store it is not important.

Investment in the global telecommunications industry into the downstream channel, its time to invest in LED lighting industry

Side is the rapid growth of LED lighting product shipments, especially China’s LED lighting products, LED streetlights, LED downlight. Side is weak profit growth of the telecom operators and even decline, with the continued development of the global economic crisis, from the U.S. subprime mortgage crisis to the European sovereign debt crisis, the long-term impact of the economic downturn of the telecommunications LED lighting industry began to highlight, while the LED lighting industry is growing .

According to media on February 10, Nokia has plans to lay off 4,000 people, the main region is the institutions of the services in Europe and North America market operators, customers, staff positions in the customization of intelligent machines; Alcatel-Lucent, may also be sought through the layoffs and job re- manner of distributing burdens in Europe 1800, coincidentally, Ericsson fell 73 percent in net profit in the fourth quarter of last year, its CEO said in an interview, a huge pressure to cut costs, the industry’s interpretation does not rule out Ericsson may layoffs possible.

Sale to Sony Ericsson’s shares, I am afraid that Ericsson to cut costs, measures of last resort for the winter, the LED lighting industry, spring has arrived.

In addition to seemingly a prosperous Chinese LED lighting industry, major foreign telecommunications equipment manufacturers have begun or plan to lay off winter. This is indeed worrying.

Naturally, the performance downturn, there is intense competition from China Telecom equipment manufacturers, but the global telecommunications industry into the bottleneck, as well as the economic downturn is the fundamental reason. Of course, not including the LED lighting industry.

European telecom operators capital spending in 2011 compared to 2010 increased slightly, but its revenues are down, according to the annual report of the European Telecommunications Network Operators’ Association: European operators in the region in 2011 capital expenditures increased by about 5 percent to 46.7 billion euros ($ 59.6 billion), telecommunications services revenue fell about 2 percent to 269.4 billion euros ($ 343.2 billion) from 274.9 billion euros ($ 350.2 billion) in 2010.

Telecom operators to income growth downturn is expected, a direct result of the pressure surge of equipment manufacturers.

But on the other hand, as the popularity of intelligent machines and LED lighting industry, global telecom operators’ operational costs in a substantial increase is bound to affect its capital investment, especially in cooperation with Apple, the North American market, allowing operators the subsidy continues to grow, but revenue contribution limited downward, UBS AG (UBS) statistics show that during 2011 Q3, the average mobile phone users of each month to the U.S. mobile operators to pay service charges of $ 46.09 a year ago to reduce the $ 2.

This shows that the rapid development of intelligent LED lighting industry market, and the mobile Internet market, yet did not give operators substantial welfare gains, the contrary it is a burden.

Or the mobile Internet has not been able to become a key force to support the development of the telecommunications operator, change the profit structure. With the deepening of the economic downturn, the expected demand for the telecommunications industry will continue to slump, layoffs may be inevitable.

European cold weather has been killed over 400 people, people need LED warm lighting

According to reports, the cold has been raging in Europe for 12 days, hundreds of villages have lost contact Blizzard blocking traffic with the outside world. Reports that the cold has led to Europe more than 400 people were killed, and the cold weather to make the European electrical thermal products and LED lighting products such as LED warm lighting increased sales.

European cold weather has been killed over 400 people

LED warm lighting, Not only because of its name, but also because of the following characteristics

A. Super energy-saving, low voltage, high optical performance, less heat.

Two. High brightness, stable, environmentally friendly energy.

3. Colorful LED warm lighting uniform color mixing, and no spot.

4 full-color products with the controller uses colorful synchronized gradient can be achieved, jumping, chasing, rolling change effect.

5 every 3 LED street lights to form a loop, lightweight, rich color.

This product uses the excellent flexible circuit boards, easy cutting, easy connection, and has good performance under high temperature,

Waterproof and dustproof can reach IP68; compact, ultra-thin, especially for the small space lighting needs, 3M dual

Adhesive fixed to the surface, every three LED warm lighting to form a loop along the tangent above the arbitrary cut, without damaging other

Parts. The life of 50000H or more.

 

Eastern European countries such as Poland, Ukraine, more than 200 people were killed, the Russian authorities statistics claiming that the country has 110 people freeze to death. In addition, it was reported in Serbia and other Balkan countries, there are still more than seven million people lost contact with the outside world.

 

A resident living in Moscow, said: “This is five years of the coldest winter, much warmer in the past.”

 

Major European river – Danube part of the fairway is frozen. The icebreaker is urgent work to make it back to normal.

 

Forecast 2012 China LED lighting industry towards

First of all, the 2012 upstream production capacity gradually released, the epitaxial silicon price pressure will continue, the localization rate of steady improvement, the Chinese foreign competition affected the high-power chips.

2012, made in China, a large number of the release of the global market demand slowdown, the government subsidy policy has been clear under the multiple pressures, China’s LED lighting industry is bound to enter a new stage of the LED lighting industry pattern of restructuring and competition paradigm shift.

 

 

GaN chip production to grow up to 12000kk / month, but capacity utilization is less than 50%, the annual output of only 71 billion, but the localization rate of 70% or more. The same time, China’s chip has a small chip integration in lighting applications a breakthrough; 20% market share in high-power lighting chip is still low, but with the R & D and innovation and product quality improvement, the overall trend is the share of China’s chip slightly improved, foreign chip prices are expected to exceed 6000RMB / K.

The end of 2011, the increase of the LED market slow down, but still upstream of the project from Japan and Taiwan to enter China also resulted in the competitive trends in the field of the 2012 China LED epitaxial silicon intensified international macroeconomic situation remained turbulent situation upstream LED lighting industry investment will be more cautious.

China’s MOCVD a total of 720 units, the estimated installed capacity of 2012 MOCVD equipment companies adjusted to the introduction of the plan, will remain around 300 levels. In 2011, Chinese enterprises chip revenue growth of 30%, reaching 6.5 billion yuan, but far less than 106% of the growth rate of the MOCVD equipment, which also reflects China’s chip production capacity failed to give full play to the 2012 epitaxial silicon price pressure will continue .

 

Secondly, the 2012 package areas, high-quality companies will integrate more LED lighting industry resources, product mix to the bright LED, SMD LED Down Lights concentration, the overall market to maintain the incremental benefit reduction trend, the cooperation of the upstream and downstream integrated packaging companies to break a new model.

 

The overall size of China’s LED packaging LED lighting industry reached 28.5 billion yuan, an increase of 14 percent, compared with $ 250 billion in 2010 and production from 2010’s 133.5 billion to 182 billion, an increase of 36%. In 2012, China’s packaging production will still maintain a growth of more than 30%, but profit margins squeezed by cost and demand of the upstream and downstream, resulting in overall output growth will not exceed 20%.

 

The country star power, Ruifeng power, Hongli Opto-electronic LED packaging companies, led by one after another force, have to enter the market, the 2012 capital and packaging companies will be more closely related to active cooperation.

 

From the product structure, bright LED output value reached 26.5 billion yuan, accounting for more than 90% of the total sales of the LED streetlight package; SMD LED packaging growth is the most obvious has become the mainstream product of the LED package, 2012, SMD, and bright LED accounting for the proportion will still be much improvement.

China and Kenya made great progress in the semiconductor lighting

To expedite the implementation of the “fair semiconductor lighting Technology Center” and “fair semiconductor lighting application demonstration project” construction, China’s semiconductor lighting engineering R & D and Industry Alliance Organization on October 20, 2011 – November 3, 8 technical engineers a line to go to Kenya to carry out the work of construction and technical guidance, the construction of demonstration projects and technology centers have made great progress.

1, the construction of demonstration projects and technology centers of the Union with the production and transport

Efficient coordination and organization of the Alliance, the Alliance member unit of Beijing Hi-Tech Optoelectronic Technology Co., Ltd. Fujian Hongbo Guang Technology Co., Ltd, Beijing Lang Boer Optoelectronics Co., Ltd., Shenzhen City, Chau Ming Technology Co., Ltd. overtime production of product and transport products in the shortest time to Kenya.

Destined for the first phase of Kenya’s products include 50 sets of solar LED Projects system, 181 sets of LED interior semiconductor lighting, a 20 square meter LED full color outdoor display, and a number of testing equipment for semiconductor lighting technology training, instrumentation and tools products and transportation and installation costs of about 1 million yuan.

2, the Union organized delegations to visit Ken field trips, the two sides agreed that the demonstration projects and technology center construction site

September 5 to 10, 2011, the Alliance delegation went to Ken-site visits, based on visits and bilateral consultations, the point both sides agree in Kenya’s Higher Education and Ministry of Science and Technology Building (Jogoo House), Kenya Polytechnic University, Kenya Kenyans Tower International Conference Center of the semiconductor lighting demonstration project, and relying on the existing foundation and the staff of the University of Kenya, the Kenya Polytechnic University building point semiconductor lighting Technology Center.

3, sending engineers to go to be willing to participate in the construction of demonstration projects and technology centers to provide technical support

Department of International Cooperation and support of the Higher Education and Ministry of Science and Technology in Kenya, the Union sent an eight-person team of engineers went willing to participate in the construction of demonstration projects and technology center to provide technical guidance and support for the installation of led street light products. Kenya local engineering and construction companies in the efforts of the Chinese engineers, the Alliance hired, overtime for construction, the successful completion of the Kenyan Higher Education and Ministry of Science and Technology Building Jogoo House, the flat light of the Kenyatta International Conference Centre and the Kenyan Higher Education and Ministry of Science and outdoor full color LED display screen of the installation work. semiconductor lighting products, semiconductor lighting and display a high degree of recognition and praise of Kenya.

the LED Color Change lights embellished into “starry”

Shanghai South Railway Station

LED Color Change lights dotted into the starry, like a composition of the LED Color Change lights underground Galaxy, along the LED Color Change lights consisting of”underground Galaxy can leads to everywhere.

the LED Color Change lights embellished 1

Project

In July 2006, the formal operation of Shanghai South Railway Station, first as a domesticfinancial the power in one of the ultra-modern transport hub building, whose main building is arotunda with a diameter of 255 m, 18 radioactive main beam to make it look like the rising sun,and the round dome and the square waiting room reflects the traditional Chinese concept of”hemispherical dome”, which includes massive LED Color Change lights such as led streetlight .

 the LED Color Change lights embellished 2

LED Galaxy
Solution

South Station underground set the underground passage extending in all directions, the total number of over 20 channels total of more than 1 km, different groups of passengers toconvenient public transportation, long distance, rail transport and railway transfer, including fromthe Shilong Road to Humin the road more than a 800-meter-long main channel, the width of 16 meters, the Shanghai underground widest transfer channel in this channel at the top of the LED color lantern embellished into stars point like a the LED Color Change lights “undergroundGalaxy, along the” underground Galaxy can leads to everywhere.

use LED house the LED house the light bulbs to change the office environment now! Improve well – being and performance

It is increasingly recognized that the success of office-centric operations, staff comfort and power factors are becoming increasingly important. The Westraven kind of office environment should be designed to provide the best support for the workflow. In this regard, the LED house the light bulbs in the lighting and other elements essential.

Client

Rijksgebouwendienst (Netherlands Housing and the Ministry of Construction)

use LED house the LED house the light bulbs to change the office environment now 1
Office Lighting
Westraven, Utrecht, the Netherlands

Rob Bootsman, Rijkswaterstaat project manager, Utrecht, the Netherlands – “We and Philips were a pilot, to change the color temperature and intensity of artificial light in my office modeled on the laws of natural light during the day. Compared to my previous ‘static’ lighting, which undoubtedly is a great improvement. ”

use LED house the LED house the light bulbs to change the office environment now 2

Project

Background

Westraven Tower, a 23-story office building (50,000 square meters), the Netherlands, transportation, public works and water resources management in the Ministry of subsidiary bodies of Rijkswaterstaat in this office, its the difference between indoor lighting and LED streetlight . Westraven Tower, built in 1974, was considered innovative for employee care and energy efficiency but now no longer able to meet the requirements of the latest standards. Its interior there is not much natural light, office design, almost no change. To solve these problems, a comprehensive reconstruction project implementation.

Challenge LED house the light bulbs

Now, there is a growing awareness that the success of office-centric operations, staff comfort and power factors are becoming increasingly important. The Westraven kind of office environment should be designed to provide the best support for the workflow to use LED house the light bulbs. In this regard, the lighting LED house the light bulbs and other elements essential.

Superiority

Through dynamic lighting, lighting the way throughout the day can change automatically, just like sunlight. This will let office workers feel more alive, and to improve their comfort, and thus to improve their performance.

The dynamic lighting, lighting set for their own personal preferences or the task at hand, such as computer work, reading, meetings, and so on. This will receive the inspiring effect.

Change the office environment must use the LED house the light bulbs enhance the comfortable and performance

Solution

Daylight is the light of our most comfortable, and it is not constant. The intensity and color temperature of daylight varies with the different times of day and season, it will affect our emotions, mood, perception and performance.

Westraven comprehensive building installed a total of 5,000 concealed dynamic lighting LED house the light bulbs each fixture TL5 lamp.

Napoléon Bonaparte need city street light

Napoléon Bonaparte is such a famous leader. As we all know, he lose the war against Russia. It’s really a pity, in his times, no city street light, so he lose the direction of Russia. If he have city street light, maybe the history would be changed. So, now, city street light is very important in the LED streetlight.

Napoleon Bonaparte was born in the city of Ajaccio in Corsica in 1769, his family is an Italian aristocratic family, Corsica has just been sold to the kingdom of France, His Holiness admitted that his father, for the kingdom of France aristocracy. The arrangement of the father, Carlo Bonaparte, Napoleon the age of 9 to France Bristol Aisne military academy to receive education. , Chosen to attend the Military Academy in Paris in 1784 after graduating with honors, specializing in the artillery school. Napoleon Napoleon began to confess to being a foreigner, is hoping to one day be able to Corsican independence from France. The age of 16 his father died, he dropped out of school and was awarded the artillery second lieutenant in the title. With the troops stationed throughout the period, he read the writings of many Enlightenment thinkers, including Rousseau’s thinking of his great influence. 1789 after the outbreak of the French Revolution, Napoleon returned to Corsica, hope to promote Corsica independent, but was another pro-British anti-French Poly squeezed the last family to flee to France.

Napoleon is an excellent strategist, deep study of military knowledge, adept at a variety of military tactics used in actual combat, especially advocates artillery concentrated use, and give full play to the motor role of the cavalry. March 2, 1796, 26-year-old Napoleon was appointed to the Italian Army Commander-in-Chief of the French Republic, March 9, married lover Josephine Bo Aer within, and then hastily rushed to the front. Interestingly, Napoleon’s origin is in Italy, although he is a French citizen, her father is Italian. Commander of Napoleon’s army in Italy, repeatedly repulsed the Virgin Mzee General of the Austrian Empire and Sardinia, the first anti-French alliance coalition, finally forcing the other to the signing of the armistice treaty in favor of the French Republic. This is a masterpiece of Napoleon’s military history, however, the French army in Italy, burning and looting, causing a number of criticisms.

NASA announced a new high-definition Earth photos: Exactly like the Blue LED round light

NASA announced a new high-definition Earth photos: Exactly like the Blue LED round light

Panoramic photos of the latest images of the Earth, the six photographs taken by NASA satellites “Suao Mi NPP in” synthetic

Spliced ​​together photographs taken by the “Suao Mi NPP” satellite, NASA’s latest panoramic photo of the Earth

NASA said the 2012 images of the Earth panorama resolution for most of history, synthesized by the Su Aomi NPP “satellite photographs taken in January

 

 

Two weeks ago, NASA announced a new “blue LED round light ” photo shoot by the recently launched “Su Aomi NPP” Earth observation satellite. This picture is very welcomed by the public, NASA has announced a blue LED round light. This photo synthesis, consists of six separate photos shot by “Suao Mi NPP” satellite January 23, 2012. “Suao Mi NPP” satellite carrying instruments to capture blue LED round light, which the volume of the largest but also the most important instrument is the visible and infrared imaging radiation Suite (VIIRS). This is a scanning radiometer even more sophisticated than led streetlight manufactured by Eneltec Group, used to capture the visible and infrared images, as well as to measure the land, atmosphere and oceans.

Seen from space, Earth resembles a blue marble. Since then, NASA will use the “Blue Marble” shot refers to the generation of satellite high-definition Earth photos, usually published annually by one. In 1972, NASA’s first time shooting a panoramic photo of the earth, when the Apollo astronauts from 28,000 miles above the ground (about 45,000 kilometers) high to capture the Earth image.

A compilation of new photos released by NASA scientist Norman – Library Lin, showing the scene of the Earth as seen from 7918 miles away from the ground (about 12,742 km). Photo shows the sea reflected sunlight. The “Suao Mi NPP” satellite meteorologist of the University of Wisconsin, USA, 4 dim vertical lines faintly visible, known as the father of satellite meteorology Verner – Su Aomi’s named. 2011 blue LED round light board space by NASA’s Terra satellite camera satellite surround from the ground, 435 miles (700 km) orbit.

Super Bowl need the help of led street light specification

Super Bowl is really a great game. But sometimes, it’s short of the support of led street light specification. As far as I konw, Super Bowl court need very high lumen LED Lighting Products such as led streetlight, but now, normally, they don’t use led street light specification. This is just why Super Bowl earns a lot of money, but they don’t have any advertisement from led street light specification suppliers.

Super Bowl is the game of National Football League’s annual championship game, the winner is known as the “world champion”. Super Bowl is generally the last one in January or February each year the first Sunday, the day known as Super Bowl Sunday. Involved in the team for the season of the United States Football Federation championship as well as the National Football Federation championship. Super Bowl over the years are the highest ratings in the nation’s television programs, and gradually became an unofficial national holiday. In addition, Super Bowl Sunday is the second highest single-day food consumption day after Thanksgiving Day.

Has very high ratings in the United States, the Super Bowl, according to AC Nielsen survey, the average rating was about 40-60%, 40% of viewers watching the game for a long time, and the rest at any one time watch audience. About 80-90% of viewers in any one period in the Super Bowl.
The highest ratings is the fifteenth session of the Super Bowl, and the average viewership of 49.1%, and all programs in the Nielsen ratings survey, In addition, the twelfth, seventeenth and twentieth ratings in the 12 large viewing one of the programs. Under the leadership of the high ratings, attracting many companies during the Super Bowl promotion, these are a new ad, part of the audience to watch the Super Bowl just to watch the new ads and half time performances.
In addition, in recent years, the Super Bowl around the world simultaneously broadcast live over the forty-first Super Bowl, for example, more than 200 regional and national broadcast and broadcast the Super Bowl game.