Development strategy for SMEs mains LED lighting business

 

Development strategy for SMEs mains LED lighting business

 

At present, LED application is mainly reflected in the landscape LED, LED electronic display, LED lighting, LED traffic induction and LED high bay lighting, particularly in the electronic LED display and LED lighting is the most raised.

 

Pearl River Delta has been a central processing in the manufacturing sector in the LED industry is no exception, there are thousands of mains LED lighting enterprises of all sizes. Their common feature is the product homogeneity, low-end processing of commercial enterprises, competition in poor condition. The pursuit of short-term interests and market-driven reasons, is reluctant to spend too much R & D; Some companies even specialize in low-end products, fully copying and imitation. Overall, different and less than, different and input willingness strong; development planning from the point of view, blind obedience to a strong, lack of self-awareness; firm size from the point of view, subject to funding constraints, mostly produced in manufacturing on a small scale.

 

Enterprises when set clear and achievable business goals. Produced by pure processing business model of the LED manufacturing companies there is no future, strategic transformation is necessary to face the subject of such companies come to a certain extent. Therefore, the enterprises should be combined with the short-term and long-term development strategy, set realistic business objectives. For the pre-established pre-waste.

 

Shenzhen enterprises are mostly in processing commercial enterprises producing enterprise to a medium-sized mains LED lighting, for example, analysis and research. In addition, Shenzhen to public opinion also has the upper hand, and well-informed global logistics network. Especially adjacent to Hong Kong, a lot of international business is done through this channel in Hong Kong with global buyers to communicate and exchange; developed logistics premise is a good premise for the development of LED industry in Shenzhen.