LED inside pointed out LED lighting products will have a relatively high exposure to the consumer in this year. Take China for instance, the number of online sold LED bulbs in May of 2011 was sparse. But it grew pretty fast. Two months later, there were more than 1000 types of LED bulbs sold online.
LED inside conducted a survey in LED bulb prices which were mostly used to replace 40W and 60W filament lamps. The survey result indicated that the average price of LED bulbs (used to replace 40W/60W filament lamps) are 24USD and 45USD respectively, reduced by 2% and 6%compare with June. In terms of region market, European LED bulb market suffered the most sharp price reduction in July 2011. By analysis, LED inside contributed this price reduction to two main factors: large LED enterprises joint into price battle, taking minor adjustments; The promotion of new products from second-tier brands impact LED bulb prices.
Meanwhile Japanese LED lighting market also met with a sharp reduction in LED bulb prices. The average price of LED bulbs there dropped by 5% within half years. However, compare with the wide fluctuation in European and Japanese market, American and South Korean market remained relatively stable.
In this price adjustment, the price of LED bulbs used to replace 60W filament lamps dropped from 48USD to 45USD, becoming the most devalued LED products. Although 45USD per each is still far beyond the capability of ordinary people, but most of them accepted this price level gradually and expected further price reductions in the future. “We hope more and more brands can join into this competitions. On one hand, we have more options. On the other hand, they become cheaper”. Said one customer from Japan. He expressed his strong interest in LED lighting products. Whether LED lamps can completely replace filament lamps is still need time to prove. The current prosperous of LED lighting technology does not mean that they can constantly keep in this situation.
With the continuous improvement of LED technology, the price of other LED products is reducing or will be reduced soon. Experts implied that this is actually a price dropping of luminous flux of LED technology. Take LED bulbs used to replace 60W filament lamps for example, the price of per thousand lumen was dropped from 55USD to 52USD through calculation.