标签：domestic LED lighting

The main exit of the domestic LED lighting enterprises in the next three years(three)

3. High reliability and intelligent creative are two main lines of the future design of LED products.
LED application market is a high degree of refinement, a wide range of future product trends, and also ever-changing, but the original aim never change. LED technology characteristics determine the future direction of the LED products.

Whether compared with the traditional lighting technologies or the further  laser lighting and display technology, domestic LED lighting, the most fundamental features,  is its high reliability and intelligent control.

domestic LED lighting

Due to technical immaturity, a few years ago, a number of LED application products appear in the practical application of a lot of reliability issues, such as short life, the light fades serious job insecurity, which in a certain extent, affected the LED products overall reputation. High reliability is not just a life to reach a certain standard, it includes the consistency and stability of the product. Reliability requirements, special lighting, general lighting, LED chips with high reliability, high stability advantages in packaging or assembly areas have been greatly reduced. Here, thermal management is a basic and important issue.

The biggest advantage of LED technology is that it can achieve intelligent control. As semiconductor devices, LED can  intelligently adjust the light intensity, change the spectrum, and even change the lighting pattern. These advantages can not be realized by the traditional lighting. That LED’s intelligent control let LED easily integrate with other technologies and formulate of new creative products. For example, one of the U.S. government project is heavily subsidized to use the LED light for indoor or short-range communication. Another example, domestic LED lighting products and solar, infrared sensors, microwave measurement devices were assembled together, they can achieve a series of unexpected and unique application.

Intelligent control of LED-based creative products for the future of home lighting market is the key to success of the competition. LED lights can not only be seen as a substitute for traditional energy-saving lamps. LED brings not only a new round of revolution, but also a new light culture.

Whether industrial lighting, commercial lighting, home lighting, or display or backlight, intelligent creativity is extremely important concept. That is also the key for LED application products market

 

The main exit of the domestic LED lighting enterprises in the next three years(two)

1. LED industry follow the laws of the market for the semiconductor industry.

As we all know, LED has the advantages of long life, intelligence and other traditional lighting alternatives because its high luminous efficiency(energy saving). Therefore, a considerable number of LED manufacturers are naturally emulate the operation of the operating model of the domestic LED lighting. However, this is fundamentally wrong with that. LED is a semiconductor technology. LED industry should follow the mode of operation of the semiconductor industry and market discipline.

domestic LED lighting

In the LED application products, both from the point of view the performance determinants or cost factors, internal tiny LED lights chips account for more than 60%  of the entire product. Upstream chip processing class IC technology by the semiconductor industry, with the characteristics of high automation, high consistency, high integration, high research and development costs, low processing cost, low processing costs. This feature is significantly different with traditional lighting.

LED industry has a significant middle part-packaging components, package links basically using standard semiconductor packaging processes, such as SMT, welding. Midstream package standardization which is essential for downstream application diversification.

In detail, unlike traditional lighting, domestic LED lighting belongs to the filed of semiconductors, technology-intensive, the design and processing of separable, the middle and upper reaches of the industrial chain standardization and other characteristics. So, in the semiconductor industry, the prevalence of large-scale production and the production process is relatively standardized chip and package-generation plant, design company can be out of phase with the dominant production foundries, higher costs of product design, technology updates soon, and the product the generation of processing costs are relatively low.

For the domestic LED lighting application manufacturers, the midstream LED package standardization of components makes key is how competitive differentiation, personalized to design, how to do, “I have no people, there I am.” So, according to the company’s own resources, how to find accurate market segments, and how to tap the potential market opportunities, how solid the existing market share and how creative open new markets for mission-critical market sector. This requires that the market must have extensive technical background, because the design of the applications involves a considerable number of technical areas, such as mechanical, thermal management, electronic control, semiconductor, optical performance, and even extends to advertising creative, light and shadow, Psychology and other fields.

The main exit of the domestic LED lighting enterprises in the next three years(one)

Currently, the domestic LED lighting manufacturers are at a critical period. In one hand, with a global energy crisis, environmental degradation is increasing, governments as a further-generation light source technology has given great support, and coupled with the rapid development of LED technology and LED manufactures efforts, so far, that LED lighting to replace traditional CFFL, has become the consensus of the trend of energy-saving lamps. This means that, LED manufacturers are facing a very huge market. However, on the other hand, many of the domestic LED lighting industry testing standards are not established, the entire market is highly competitive and disorder. Even, the abroad LED giants, such as Cree, Philips, Os-ram, etc, are aimed at the Chinese LED lights market and actively market layout. There are indications that in the next 3-5 years, LED lighting truly replace the traditional lighting of the era is coming, then the market conditions of the LED into the tens of trousands of households will be basically sound, such as macroeconomic policy, industry testing standards, business models, the degree of maturity of the industry chain, performance indicators, and the scale of production, and so on. At that time, LED industry will experience a massive shakeout in the market restructuring exercise.

domestic LED lighting, The main exit of the domestic LED lighting enterprises in the next three years 3

Therefore, for the domestic LED lighting manufacturers, currently the most important issue that should be considered is that after 3-5 years, when the LED industry face the reshuffle, how to survive in the fierce competition of the domestic manufacturers and  foreign giants suppress crowding both internal and external pressure? If survive, what role to continue fighting in the market? Be a brand designer? Or OEM factory? Or something else?

For the popular market in the industry point of view, we do not dwell on them. Here is a little of my personal thoughts, Hope we all look on.

First, LED industry characteristics

Judging from the perspective of industry chain, LED industry can be divided into upstream LED epitaxial wafers and chips, the middle reaches of the package components downstream applications such as the three links. From the application of LED lighting, display, back light, three sub-markets. And the point of view from the field of product applications, LED application is divided into industrial areas, commercial areas and civilian fields.

 

Two factors to affect the domestic LED lighting market

 

Two factors to affect the domestic LED lighting market

 

1. the lack of national standards

Of the lack of LED (domestic LED lighting) products of national standards, lack of standards for quality certification, a direct result of the quality parameters of products on the market

Poor heartbeat, confusion in the market, product and market are the lack of uniform standards to measure and norms, which affect consumer confidence to buy. But also because of the lack of national standards, can not be quality certification for leveraging policy support to the development of domestic LED lighting industry, it means not into the list of government procurement, the loss of a large market for government procurement. Therefore, the lack of national standards as a constraint to product continue making. The main problem of the exhibition.

 

2. the price is too high

The real market for the domestic LED lighting, commercial lighting, industrial lighting, road and outdoor lighting should cover a number of areas, but now the led high bay lighting industry is mainly in a international style. Sales market or public areas, large areas, but in such demand for home lighting applications the least. China’s energy-saving lamps domestic LED lighting prices are too high, according to market conditions, 3W LED energy-saving lamps sold at 80 yuan, the price is equivalent to the ordinary energy-saving lights five or six times higher incandescent lamp 10 times. And so the price can not be accepted by ordinary families. Price as a constraint to LED energy-saving lamps in China.

Another key issue in the field of home lighting.