Like volcanic eruptions, competitions in LED layout channels brought pressure and fear with makers and suppliers. With the further penetration of semiconductor lighting products to various market segments, channels undoubtedly became the battleground of manufacturers. Beyond all doubt, LED lighting technologies have become the mainstream in commercial lighting area, office lighting area and industrial lighting area. And residential lighting area has finished the conversion from LED lighting concept to LED lighting applications. Under such circumstances, LED layout channels still faced up various difficulties.

 

 

What are the major difficulties for LED layout channels?

1. Difficult channel construction caused by the insufficient in LED industry: the product chain is not long enough to support stores and shops; relative high selling price and low market penetration; products with different quality, both distributors and users need time to indentify.
2. Increasingly intense competition in channels leading to competitions for resources. The current situation is that dealers selected manufacturers, rather than manufacturers selected dealers; distributors are numbed to conventional marketing tools, lacking of innovative ideas.
3. In fact, the construction of channels takes time. First step: the establishment of user cognition. Confidence always set up after user experience, like Apple. But quality problems extended this period. Since lacking of experiences, most of domestic LED companies still had no complete service systems. The accomplishment of channels means all links must be smoothly operated, from production to sales. But LED industry lacks of highly qualified professionals, both in research / development part and marketing part. LED industry has a lot of professional knowledge on the entire chain. In addition, the establishment of hidden channels is even slower. Compared with traditional channels, resources for hidden channels is relatively dispersive. The cognition to LED technologies and related knowledge in key aspects (the design aspect, the construction aspect, the distribution aspect, the purchasing aspect) is still in the immature stage.

 

The construction of channels is an issue not only for which channel to choose, but also for which model operation model to use. There are several main channels in the LED Panel Light market: channel direct; small regional agencies; province agent systems; hidden channel agent systems; project direct; These methods have both advantages and disadvantages. And enterprise using these operating models is searching for principle mode of refinement.