标签：lighting industry

smd leds in lighting industry

In 2012, mainland China LED indoor lighting output value of 33.5 billion yuan, a year-on-year growth of 80%. The LED Engineering Research Institute (GLII) is expected, the size of the output value of China’s LED indoor lighting still maintain a rapid growth trend in 2013 will reach 55.7 billion yuan, a year-on-year growth of 66%.
The main cause of high growth smd leds
A policy to promote. In May 2012, the introduction of the Science and Technology Department of Guangdong Province, Guangdong Province, to promote the use of LED lighting products embodiment, in accordance with the objectives of the program, to the end of the “12th Five-Year” period to achieve annual output value of more than 500 billion yuan, three years to be universal public lighting in Guangdong Province the field of LED lighting, public lighting illumination engineering fields including construction of roads, public places, government agencies, state-owned enterprises, such as financial or investment in state-owned capital in the field of LED indoor lighting is the main product of the demand. Guangdong provincial government is also bound to the active promotion of LED lighting products will lead to other local governments to promote LED lighting products.
In July 2012, the Ministry of Science and Technology issued a “semiconductor lighting technology development,” the 12th Five-Year “special plan, in accordance with the plan set the goal that by 2015, LED industrial scale to reach 500 billion yuan. According to the display the LED Engineering Research Institute (GLII) data, in 2012, China’s LED production value of 205.9 billion and 500 billion is still a large gap. LED interior lighting LED smd leds applications largest LED industry scale growth is mainly driven by LED interior lighting.
In addition, the year 2012/2013 semiconductor lighting products financial subsidies to promote the project “was launched in July 2012 tender, tender content, respectively, outdoor lighting products, LED street lights, LED tunnel lights, indoor lighting products, LED downlight, reflective self-ballasted LED lights . According to GLII statistics, the successful enterprises totaled 39, plans to promote LED outdoor lighting products 880,000 7,850,000 LED indoor lighting products. Promotion, common implementation of the subsidy policy is bound to accelerate the popularization of LED interior lighting speed.
2 prices. The price is too high, immature technology has been the main factors impede the rate of adoption of LED indoor lighting. After the development in recent years, LED lighting technology has been greatly improved, now is no longer the promotion of LED interior lighting obstacles. Price, as the technology continues to progress, as well as the increasingly fierce market competition, the LED product prices constantly down. The LED Engineering Research Institute (GLII) data show that the Chinese market in 2012 sales of mainstream white LED lamp beads average price fell 32% at the end of 2012, a decrease of 25% compared with the average price at the beginning of the year. The lamp beads price dropped directly promote a decline in the price of lighting products to GLII survey found that the overall performance of the same case, in 2012, LED fluorescent, the bulb lamp market average price year-on-year fell more-than-30%, LED spotlights, ceiling average The price fell nearly 30%.
2013 by the upstream serious excess capacity, the the smd leds overall price will still continue to fall. GLII expected in 2013, the average price of LED indoor lighting products will still be about 20% in 2012 on the basis of a decline.
2013 LED indoor lighting products to enhance the quality, price drops double in the field of commercial lighting will show explosive growth.
3. Terminal promotion. 2013, the years LED industry channel construction. For dealers, the need to find a vendor cooperation to provide better products for LED lighting manufacturers need to find distributors to roll out their own channels. The traditional lighting distributors in the recommended products to customers, more inclined to promote LED products, due to the price of conventional lighting has very transparent, low profit margin. LED as a new light source, its price is not known to the user, so dealers can get better profits to promote LED.

smd leds in lighting industry
Great publicity in the terminal channels, promotion, end users monasteries, the gradual acceptance of LED lighting. Even if you do not select LED lighting, the LED lighting will have a certain understanding, which will play the role of publicity for the promotion of LED, thus speeding up the popularity of LED lighting.
2013 will be a turning point in LED indoor lighting industry. In the highly competitive market environment, the industry’s first echelon enterprise will gradually widening the gap between the big and second echelon, the polarization is gradually emerging

Technology and change just means for lighting industry

Moderator: I heard  that TOSPO owns and upgrade their own R & D center and testing center, is this large investment?

Ni: the top five hundred companies in the world , many of them built their own lab or post-doctoral programs.we can say that the research and development of new technologies and new products of lighting industry will become the lifeblood of enterprise  and decided survival of emerging industries. TOSPO also see the  importance of new technology research and development strategy, and are willing to spend great efforts and capital investment and to develop their own R & D center and testing center.

Technology and change just means for lighting industry

We are not only investing R & D and testing center by ourselves, also called on the government loudly

Giving enterprise support and guidance in this regard, to help companies upgrade and oversight in the research and development of technology. Only such formal and authoritative management only can let our talent and technology keep up with the competition in the international market.

Moderator: Many LED companies are urgently provided favorable policies and subsidies on equipment procurement project by Government.But TOSPO has raised the  guidance of technical R & D labs, is very different.

Ni: projects, equipment procurement, market development support and capacity expansion is of course important.But technical innovation and R & D in the field of LED lighting applications can make the end products to market more affinity and leading consumer trend. Given its importance, the guidance and support of the terminal product technology R & D Laboratory is also essential. As a stronger enterprise in the field of lighting, TOSPO understand lighting market, we have the ability to upgrade the product and adjust enterprise management as market changes and consumer psychology.Without these effort, it is impossible to develop into an international enterprise. From the focus of the whole industry chain, it should focus on LED lighting applications market and development of enterprise.Only making a big market, will be driven by the upstream lighting industry chain chip and Middle Reaches packaging companies in the way out, this should be the LED Spot Lights development tract of  Zhejiang market.

The Moderator: TOSPO have great idea.

Ni: Technology and change are just our strategic means.Facing of new products and technologies upgraded every time,we will produce and manage from a new starting point .And never with the old thinking of the past, the old system to face of the new products, new market demand.

The strategy of lighting industry enter to Japanese market

First, Japan LED lighting certification standards

According to the survey, the Japanese now do not have the official LED lighting industry product safety standards and certification. Japan Electric Lamp Manufacturers Association prepare the raw data on the safety specifications of LED lamps in the Japanese Industrial Standard (JIS), but this will be granted until next year. At present, Low price of LED lights occupy the entire market, so a LED lighting industry standard is imminent. Now if overseas companies want to enter the Japanese market, they can refer the following two certification standards.

The strategy of lighting industry enter to Japanese market

1, JIS authentication (Japanese Industrial Standard)

The JIS certification is recognized and a voluntary standard that based on the industry-standard method. The JIS certification standards should measure and check the model, size, features and product safety. When the quality of the product complies with JIS standard quality assurance, it can be successfully put into the Japanese market. Now a total of 12 countries and regions overseas markets accept the use of the JIS certification standards: South Korea, North Korea, China, Taiwan, China, Indonesia, the Philippines, Myanmar, Thailand, Vietnam, Malaysia, India and Mexico.

2, PSE certification

For companies who want to enter the market of NEC, the PSE is a secure mandatory certification. There are two PSE certification mark: PSE Diamond certification mark (Compulsory Certification) is used to the specified products; PSE Circle certification mark (voluntary certification) is for non-specified product certification. And this certification is responsible for Japanese manufacturer or importer, rather than foreign manufacturers in Japan. So this certification is very strict and has high visibility.

Second, the Japanese market sales strategy in lighting industry

Only Chinese enterprises get PSE certification (compulsory certification), it can enter Japan market. Japanese companies care more about the service sectors, so domestic enterprises can choose to cooperate with local agents before entering the Japanese market.

Third, Japan LED products sales channels

Right now, the sales channels of LED products in Japan is centralized, mainly in supermarkets, distributors and project, those account for more than 80% of the three distribution channels. And other types of channels accounted for less than 20%. So before you enter the LED Panel market in Japan, you need to try to understand and familiar with the three major sales channels.

LED lighting industry in Dongguan will publish a new policy

In November 14th, Dongguan city was held ” Guangdong independent innovation plan ” (hereinafter referred to as the outline) implementation of site acceptance and LED to promote the application of annual assessment report to Guangdong.

” Fully mobilize market oriented innovation ”

On the meeting, vice mayor Zhang Ke implement the “outline” to the provincial inspection group on the city.

Zhang Ke said, Dongguan City, deeply implement the ” Outline “, greatly enhance the capability of independent innovation, the innovation of science and technology is a good development trend for lighting industry. According to statistics, this year 1~9 month, the city’s increasing value for high-tech industry to occupy above-scale industrial added value is about 32.2%, compared to the same rising period of 2.8%; new cognizance of 55 high-tech enterprises, a total of 458 home; the patent applicaitons reach 21104, and the patent authority reach 15135, ranked the second and third;

Zhang Ke said, the main body of the amount of patent applications and authorization amount is enterprise. The improving for both amount proved that enterprise is seriously paying attention to independence, and also shows that the Dongguan science and technology innovation obtain substantial results. Independent innovation greatly need the market this ” invisible hand ” to promote.

The preparing LED lighting industry development policy

Dongguan Municipal Science and Technology Bureau Director He Yuepei report LED lighting products in the promotion application, the city has a total of 43000 LED street lamp installation and transformation of light and 112000 light LED interior lighting, and 17000 street lamp and 20000 lamps indoor led tunnel light renovation program has been submitted to city hall, the near future will be implement.

According to the provincial government and the city of Dongguan LED promotion schedule, the city will further intensify efforts to accelerate, launch a number of projects, plan to launch a number of projects bidding at the end of Dec in municipal engineering and part of town street, park; strengthen the LED Application Center building, the establishment of expert advisory team, town Street and departments to provide scientific and rational, practical application solutions, study and put forward the feasible waste lamps recycling solutions.

LED lighting industry in Dongguan will publish a new policy

” The pressure for Dongguan independent innovation is not small ”

Zhang Ke expresses, assessment group recommends to hold bibcock innovation, which is very conducive to further promoting independent innovation. The next step is to strengthen the supervision for publicity.

China’s semiconductor lighting industry is hijacked

Since the ” national semiconductor lighting project coordination leading group ” was established, it passed 6 years ago. The so-called ” semiconductor lighting industry to do be in full swing “, since the central ministries and local governments are cheated, confused and disoriented. Because they are all eager to semiconductor lighting in energy saving and emission reduction work achievement. Having seen national upcoming “ten city lights ” semiconductor lighting project will be started, my feeling is that China ‘s semiconductor lighting industry run into a semiconductor lighting “communistic society  by the so-called ” world class”.

China's semiconductor lighting industry is hijacked

 

When we take a look at the domestic semiconductor lighting enterprise technology status as a veteran in the LED industry for more than 10 years, it is that some could not sleep.

LED industry chain from top to bottom, including some major aspects of the epitaxial material preparation, die preparation device package, and application products manufacturing. Preparation aspects of the epitaxial material and die is a core part of the industry chain, with the highest technical content, funding. Without independent intellectual property rights of the epitaxy and die manufacturing, it would not mastered the core technology of the semiconductor lighting, and Such technical, if without many years of accumulated technology or substantial technology introduction, the domestic enterprises is very difficult to compete in a short period of time with the international advanced level.

Now, at every turn, there is a new company or a new technical team parachuted into the Chinese mainland, they said how high technical level for their products , with independent intellectual property rights, and vowed to take samples to show us. But they do not carry with the core technology to have the guidance of experts, many of these take a direct foreign imported components assembled, or it is imported chip package, most bit technology take imports epitaxial wafers  to do.

LED display system including the Beijing Olympics, how many chips are domestic enterprises produced? (Note: the chip, not the device, rather than display)

Let China’s semiconductor lighting industry take the more robust of it!

China’s semiconductor lighting industry peers determined to do a good job to support my post. Let us work together to put our industry well.

Current status and development of lighting industry in China

The advent of lighting products have a long history dating back now, but it is not a long time to develop as an industry. The lighting industry has been in the direction of the scale, brand development. The more well-known brands in the worldwide Philips, Os-ram, GE, Panasonic and others. In recent years, the share of sales of these enterprises accounted for 40-60% of the global lighting market.

Current status and development of lighting industry in China

The lighting scale in China’s lighting industry

The rapid economic development and the formation of the global processing and manufacturing center provide the opportunities in the lighting industry and at the same time, accompanied by increasingly fierce competition. To the end of February 2009, the lighting industry had more than 2963 companies, small businesses accounted for nearly 90% of the proportion, and large enterprises is only 15. Although there are a number of firms, yet a smaller proportion lighting limited to reach large-scale production led tunnel light. So the scale production of lamp enterprise are even more smaller, and unable to generate economies of scale. The lighting industry, large and dispersed, low industrial concentration, the whole industry is not more than 1% of a company’s market share. In lighting technology is highly developed, the format is quite mature in developed countries such as Germany, the United States and Japan, the entire lighting industry after several strong corporate integrated industry, 2 – 3 controls more than 95% of the country’s market share, industry concentration is very high.

Lighting companies in China

Competition in the domestic market are becoming more international, Philips, GE, Os-ram, represented by the internationally renowned brand known for its high-end technology accumulated over the years and the brand advantage, after several years of running, as well as the understanding of the Chinese market, has entered a stable development period, and occupy a great proportion of high-end products in the domestic market. Domestic enterprises with its price and service advantages are mostly positioning in the low-end market. With the lighting industry competition stage of evolution, whether it is to occupy the high-end market–Philips, GE, OSRAM and other international giants, still in the low-end market–FSL, Zhejiang sunshine and other domestic brands, no one can occupy more market share.

From the policy integration of lighting industry development trend

The formation of an industrial base can not be separated from government, industry, marketing, academia, research and the five elements, in fact, it is to represent the so-called official government policy support. Including why the officer is placed in the first place, because the officer is an industry director, officer can not form a mature industrial base.

From the policy integration of lighting industry development trend

Policy of integration of resources is the understanding and mastery of the led lights  lighting industry theory. One of the elements of the “official” should be divided into government policy resources integration and enterprise integration policy resources in two parts. Which government integration policy resources, mainly for the introduction of a series of promotions and support policies, an industry toward prosperity, regional governments are more investment through preferential policies, gathered a group of enterprises, which formed an industrial base, and gradually to create a regional brand. Integration policy resources, mainly for the introduction of local government, industry and commerce, taxation, land, capital, incentives to support scientific and technological innovation, channel construction and even understanding and mastery of the accounts, children’s education and other preferential policies, including transportation, utilities also , the familiar and utilization of the industrial park, logistics support and other industrial environment.

At present, Through the policy resource integration, it just formed the town lighting industry base, but while it is through the integration, it formed a base in Fujian, Wuning, Sichuan Jiangxi sky Wanzhou, Nanhai Luo village and other places. NVC, opple, history of the Ford and a number of strength of enterprises by means of their keen grasp of policy, and form their own core competitiveness.

The five key points of policy resource integration

Both the local government and the production enterprises, in the policy resource integration, we should pay attention to five points, thus to achieve the twice result with half the effort.

Point: understand the industry development theory. Using theory to guide practice, first to seek. The government or enterprises for industrial development and theoretical understanding, to some extent, can help the more keen to find shortcuts, and to find the key to solve the problem, scientifically to do the preparation work.

Cross-sectoral integration of the lighting industry to develop new ideas

In August this year, Opple Vanke Vanke centralized procurement strategic partner agreement was formally signed. According to the agreement, China Vanke Op home lighting products in the fitting room estate. Vanke and Op position in the real estate industry and Lighting, the cooperation between the two is particularly noticeable in the lighting and the real estate industry.

Cross-sectoral integration of the lighting industry to develop new ideas

Lighting is one of the necessities of the real estate renovation, due to the close relationship with the real estate industry, with the cooperation of the real estate business by the extra attention of the lighting business. In addition, consumers in the purchase of lighting industry led lights products, the vast majority also buy tiles, furniture, appliances, flooring products, these industries and enterprises have become lighting companies associated with enterprise resource integration. Can it bring considerable benefits associated with enterprise integration, and is also conducive to corporate branding.

The associated enterprise resource ample

Associated enterprises is that with using of the other channels, it can be able to bring their own direct or indirect sales enterprises.

Associated enterprise here does not mean that the lighting manufacturing industry chain upstream and downstream enterprises, but specifically refers to the relatively close to the channels in the sales of the lighting and consumers need to purchase and decoration products manufacturing enterprises. lighting industry, ceramics, furniture, appliances, air conditioning, flooring, fabric are interrelated enterprises. Real estate companies can purchase products directly, but also lighting and other enterprises associated enterprises.

Right now, the leading form of resource integration in the lighting industry  city street light enterprises is: First, in cooperation with the real estate company and to supply products. Second, in cooperation with the relevant enterprises in terminal joint sales, such as furniture, household electrical appliance enterprises cooperation. Cooperation content: formed a strategic partnership with the real estate company, its products; cooperate with furniture, appliances and other enterprises to conduct joint sales terminal.

Help to improve brand awareness

Cooperation with well-known real estate companies will have a favorable impact for the brand awareness of the lighting business. While cooperation with associated enterprises in joint promotional activities, with the influence of the other brands, it also play the role to promote and improve the brand awareness of the lighting business.

The representive of NPC strongly suggest to develop energy-efficient lighting industry

HU Changsheng, NPC deputy and mayor of Suining City, Sichuan, said that the reform and opening up 30 years, China has made great achievement in increasing energy saving as the main structural adjustment and technological transformation efforts, energy, water and resource conservation. With the rapid economic development, population growth and the improvement of people’s living standards, the macroeconomic performance in resource constraint contradictions have become increasingly prominent, and tight resource situation also became increasingly prominent.

The representive of NPC strongly suggest to develop energy-efficient lighting industry

In recent years, the semiconductor lighting industry has developed rapidly. The United States, Japan, Europe, South Korea and China’s Taiwan region has strong advantages in different areas, and t he global output annual growth rate maintained at more than 20%. After 30 years of development of LED industry in China, it has initially formed a relatively complete industrial chain including epitaxial wafers, chip preparation and packaging, as well as the application of LED lights. Although China has become the world’s largest energy efficient lighting products manufacturing base, however, industry concentration is low, and domestic market share is limited, even a considerable part of the business just OEM production.
At present, under the tension power resources of our country, about 14% is consumed in various areas of the lighting. To this end, China has started a green lighting, semiconductor lighting project. The State Council set up a special team of energy conservation and emission reduction. Since 2008, 150 million energy-saving lamps are spread across the country in three years, 50 million a year; Residents purchase the promotion of energy-saving lamps, state subsidies by 50%, the bulk of customers to purchase, state subsidies of 30% .
In order to further promote the development of efficient lighting energy and efficient lighting industry inChina, and also to accelerate the pace of western efficient lighting industrial bases, HU Changsheng hereby submited the following recommendations:

Make out the construction of supporting regulations and standards “Energy Conservation Law” as soon as possible. Such as “energy monitoring management approach”” the state organ office buildings and large public buildings indoor temperature control approach ” “high-energy special equipment energy-efficient supervision and management measures “,and so on in order to further enhanced the operability.

The measures to solve the problem of environmental pollution of China’s Lighting Industry

In order to control and improve the generation and diffusion of electric light in China in the production and use of hazardous substances, I propose the following solution.

First, to strengthen the management of the production chain and led down lights, from the source to reduce the amount of mercury.

Lighting Industry

To strengthen the management of electrical Lighting Industry production enterprises from the manufacturing part, the main purpose is to reduce the use of mercury in order to reduce the threat of mercury into the environment from the production processes. Through the standardized management of production enterprises, to improve the level of technology, workmanship and the equipment, and improve the overall level of the electrical lighting manufacturing industry, the main measure is to make out the development planning and encourage the development of clear deadline for correction and immediate elimination technology, process and corresponding enterprise development and strict production system of administrative examination and approval.

Second, to make out the mandatory standards of the industry and to establish the compulsory product certification system.

China still didn’t have the mandatory standards on the mercury content of the fluorescent. The actual situation of the producing is that fluorescent lamp of the mercury content of the level difference is large, a high reached 40 ~ 50mg,and low can be controlled in the 5mg or less. To control the content of Lighting Industry electric light mercury is not a technical problem, but a problem of national policies and policy enforcement. Production technology is mature amalgam and mercury pills can effectively control the use of mercury amalgam and mercury pills can be extremely precise control of the amount of mercury in each lamp.

Third, to detect the production enterprise production environment at a regular time, to assess their environmental impact.

State environmental protection departments should regularly or irregularly detect and assess on the production environment of production enterprise. For the enterprises which cannot achieve to this standard, should be make a different punishment according to their level of environmental pollution.

Lamp collection points should be established at the the Lighting Industry electrical point of sale.And establish a recycling network in parallel with the sales network.