One. Hard to visit customer and satisfy the customers’ needs

A lot of LED Lights domestic sales are very edgy but full of energy. They can be hard to find customers, but will not stop to rest to think about the real needs of customers. They did not grasp the customer, but carried away by customers. By contacting with customer, we should get the follow analysis ideas:

a) whether the product itself meets the customers’ requirements or not? regardless of quality or price, or no value. We should find what  customers are most concerned about on mains LED lighting. We have to remember one sentence:’ The product is always right, the customer is always right.” But do not forget another word:” Respect yourself, cherish customers and understand how to give up.”

b)Does customer accept your professional level? If you can not get customer’s acceptance, and you should learn from the customers. Treat your customer as a teacher or student is a very interesting thing. If customers speak highly of you and treat you as the expert. That reflects yourselves’ value. Then you should help customer to solve a lot of problems and be friend with them is a natural thing.

c) The platform in your company should fight for the interests of their own. Under the premise of non-violate the company’s interests, we should be on the customer’s side as far as possible. Be stick to ourselves principles, believe in ourselves and company, and also believe in customers, believe Eneltec LED HIGH BAY.

Two. “Corporate strategy” and “own opinion”

The guiding ideology of the business operations have the wrong direction to sales. Sales are very obedient and adaptation to market, so it result in no gain for both company and individual performance. When they have good insights, but they have no company’s support, just fighting singly. The above two kinds of phenomena is a lot, the key reason is lying on the sales person, who is not give timely feedback on market demand, there is no strong courage to get the company support about mains LED lighting, no communicate with internal harmony. A company’s business is an organization, cohesion, and if they can not enhance each other, certainly it can not grow the business.

Three. “Can not find customer” and “no place a order”

If you can not find customers, it means you do not understand the industry. You should ask experienced people. Looking for engineering when you are in outdoor, and looking for business when you are indoor. Good at using a search engine, capturing the keyword, and expand own horizons, and have more contact with our peers. And tolerant is very important.

If customer do not place order, you should first ask yourself how to assess the client, why do you assess like this and list a table. In the LED street light industry, many business are lying to myself and even many business owners. Do not intend to abandon this client. You should carefully analyze the customer why they are not placing a order?

 

 

LED industry, the good news is that one by one, the “12th Five-Year Plan of Guangdong has just released soon,” organized by the Ministry of Finance, National Development and Reform Commission, Ministry of Science and Technology 2012 semiconductor lighting products, financial subsidies to promote the project, “March 20Schönbrunn Palace Hotel Beijing, Beijing Office of the domestic public tender, nearly 300 of the tender on behalf of 110 companies from across the country participated in the tender. Which, in addition to Philips, Osram and other internationally renowned enterprises, professional of Maile Si, and Huizhou Light Engine mains LED lighting enterprises, and NVC, the sun lighting, snow Wright and other transition from the traditional lighting of LED companies have been involved tender. The final tender results have yet to be announced. The financial subsidies to promote the project is the Ministry of Finance to promote subsidies for mains LED lighting products for the first time. According to the announcement shows that the enterprises involved in the tender must have independent legal personality, registered capital of not less than 50 million yuan. The tender consists of indoor lighting products – LED high bay light, reflective self-ballasted LED lights and outdoor lighting products – LED street light, LED tunnel lights products.

 

Chaos in the industry clusters, the dangerous status quo, the face of blind expansion, overcapacity and price competition and other issues, a large number of domestic LED business even if there is policy support, if you do not face their own problems, improve the comprehensive competitiveness of enterprises, the result is still out of the market.

 

 

LED lamps for its long life, and environmental protection advantages, become a popular trend of the moment lamps. Just how long the life of the LED lamps? Generally believed not fake LED life of 100,000 hours, LED made ​​of light would be to have a certain power, the greater the power and cooling requirements of the higher, if the heat is not good, LED life is affected. Then there is the drive power supply part, and so on with the life of the LED lights. In addition also affects the quality of life, so normal in the mains LED lighting industry, LED life value parameter should be 30000-50000 hours. In fact, such a life already meet most lighting needs, far beyond the energy saving lamps, LED lamps of the incandescent lamp life, whether you want the blind pursuit of longer life?

 

Incandescent lamp life of standard definitions for 1000 hours, but for a long time occupied a civilian home lighting market, the most important reason is that the price advantage. Mains LED lighting life have an advantage, but the price allows consumers prohibitive. I believe that LED lamps have a certain life span advantage, no need to go too much in pursuit of longer life, as necessary to the pursuit of too high light efficiency. Compared to the price of energy-saving lamps, LED high bay lamps prices at a disadvantage, the people at home lighting in order to gain market share, reduce costs, speed up the popularization and application is king.

 

 

Sui Sai Wing, “Economic Information Daily” reporters, Guangdong Province, LED large provinces, and the mains led lighting scale of the industry accounted for 60% of the share of the country, while Guangdong Provincial Government has always been more emphasis on the development of the mains led lighting industry. “Eleventh Five-Year” period, under the unified deployment and promotion of Science and Technology Department of Guangdong Province, the province has done a lot of semiconductor lighting demonstration project, in this process also accumulated a wealth of industry experience. “12th Five-Year Plan, the semiconductor light as a strategic emerging industries in Guangdong Province’s task. March 12, 2012, the Guangdong provincial government website published the full text of Guangdong Province emerging strategic industries development “12th Five-Year Plan”, planning shows that Guangdong will invest 11.6 billion to support 13 LED projects. From the government perspective, this is a great support.

 

Sui Sai Wing said, in August 2011, the Guangdong Province Science and Technology Department of the lead organization of 21 research institutions and leading enterprises jointly set up the Guangdong Province joint innovation center of the semiconductor industry, lighting industry. The center as a link, the industry chain downstream or complementary technology companies, universities and research institutions join forces to overcome a number of the LED core and key technologies. In addition, Guangdong also spared no effort in the promotion of led high bay products, the establishment of a joint conference system in the province, the relevant departments jointly organized and implemented the “special action of thousands of miles of thousands of high-power LED street light industrialization demonstration and extension projects, as well as green lighting demonstration, the province install LED street lights over 260,000 demonstration sections of over 2500 km, the scale and progress among the nation.

 

 

2011 autumn in Shenzhen is a bit cold, most LED companies howling in the autumn cold shivering, lost their sense, several closure of corporate rumors, leaving the industry added Jisi chill, Shenzhen led high bay lighting Industry Association hastily out of the rumor, plus industrial support policy headlong introduced, but the mains led lighting business days in torment, afflict, really do not know that there will be a number of companies about to be shut down in the cold in the days before the Spring Festival.

 

Public opinion always ridiculed the industry’s satirical chaos, pain analysis blindly follow the trend of enterprises, in complaining about the imperfections of the industry-standard, unscrupulous speculators in the resentment, but to the mains led lighting industry in Qiu howling truly precipitation which the cause of, or even few words, the plight of the LED industry enterprises, the closure of the root of it?

 

Maybe everyone thinks that the mains led lighting industry, the threshold is too low, resulting in the size of the capital and speculators, or no technical ability of business people into the industry, the formation of a wave of frenzied speculation wave in the industry, this madness disrupt industry the rules of the game is one of the reasons that led to the industry chaos, but it is a hardship in Qiu the main reason? Probably not the main reason is derived from the enterprise itself.

 

Careful scrutiny, this is our industry? Of course, not the industry, but it is a common problem in the industry, the industry down several companies are also normal, no fuss.

 

 

China is the world’s production base of mains LED lighting technology development center in the world of LED lighting, LED lighting market up to consumer countries. But in the past two to three years, due to the price of LED lighting, the cost of Chinese nationals “high”, with the average income of Chinese nationals living index is still far lower than Europe and the United States and Japan and other developed countries, China’s domestic market not the rapid growth of demand for LED lighting, LED lighting market in Europe, North America and Japan. May need three to five years time, the price of LED lighting gradually decreased to the Chinese people to accept, will show a linear growth. The major cost of mains LED lighting – LED light source lamp beads price decreased by 25-35% per year, is expected to LED lighting into the one thousand one hundred people, family time or three to five years. Imagine a decade ago, the retail price of the fluorescent energy-saving lamps each RMB100 yuan, it is a new generation of lighting, how many people can afford? Today the price of fluorescent energy-saving has been reduced each RMB3-5, almost every household in the enjoyment of the fluorescent energy-saving lamps, energy saving and bright. Then, the developed countries the demand for led high bay lighting continue to linear growth in LED lighting companies in Europe and America should market as sales of the main directions in order to meet their needs as their responsibility. For all consumer electronics products: the cost is king, the market for large, low cost and excellent performance products will they be the best price, in order to be accepted by the general consumer market, will be tens of millions of people can afford in order to the formation of large-scale continuous mass production.

 

 

In the past year, the century-old Philips the biggest loss in 10 years. According to the 2011 full year earnings data released by Philips, the 2011 full year net loss of 1.291 billion euros. Philips compared to Kodak, the latter because of “too late” to miss the transition timing, but Philips has a proactive strategic choice, that is, has cut off the phone, the TV business, and gradually exit the field of consumer electronics. November 1 last year, Philips and TPV Technology signed an agreement with its TV operations to the two sides established a joint venture. TPV became the controlling shareholder, with 70% of the shares of the joint venture, Philips holds a 30% stake in the transaction is expected to be completed by the end of the will in the first quarter of this year. In 2008, Philips also claims to be the world’s largest maker of mains led lighting.

 

In recent years, sales of China’s mainstream TV brands showed a slow upward trend, Philips led high bay lights every quarter sales in China is on the decline since the second half of last year. With the increased competition from lower-cost Asian mains led lighting manufacturers, Philips TV business since 2007, a loss of nearly one billion euros.

 

Not just Philips, Japan’s three major television giants like Sony, Panasonic, Sharp in struggling. Sony’s TV business for the eighth consecutive year at a loss, Sony has recently doubled to 220 billion yen (about $ 2.9 billion) as of March 31 of this year for the full fiscal year loss expected. Panasonic also will be on February 3 loss is expected to increase nearly doubled, reaching 780 billion yen (about $ 10.2 billion).