About 2013, LED lighting operations become more rational, but the market is still smoke out war continued to spread ……
For the LED status, the current direction of professional led lighting development has been very clear, focused all their own chosen position, direction, market entry point, and the understanding of the demands of the market return is different; course, choose different decision-making and investment formation will be relatively large differences; but the goal is more consistent, the basic idea is the center around: 1, literacy and promote academic exchanges will – propaganda and indoctrination business characteristics, show business outlook, enhance corporate image and its competitive advantage ; 2, reflects the competitiveness of products, technology, cost, price, supply and service – a keen market sense, adaptability, strong execution capability, product advantage is more adapt to market competition; professional led lighting
3, building sales channels , breakthrough, consolidate, develop and occupy – three-dimensional marketing tools, accurate and effective combing channel access, so that it can split and sink, to play a greater sales advantage for sustainable development; 4, key projects to establish – establish their reputation and brand reputation to enhance the formation of effective; 5, rigid corporate brand advertising and soft propaganda and carrot – raising brand awareness and promote better sales; 6, production logistics strategic adjustments – to market-oriented no longer blind production and kept in a more scientific management methods with the sales plan implementation; 7, product development – are no longer guided by technology-based product development, more will be close to the market, market feedback from the scientific to adjust development plans; 8, corporate personnel management and training to strengthen – LED lighting war different from the past, time constraints, responsive, efficient and decisive implementation, product knowledgeable, better than the competition, said actions and good customer service; throughout business processes, each job must know clearly the importance of the initiative and efficiency, for the time when they are more important than anything;
At present, the lighting market, the main product line can be classified as: a light source products: relying on capital, technology, brand recognition and terminal network coverage and channel capacity is extremely powerful digestive system operation; suitable chip and packaging technology advantage of the enterprise and traditional light companies, the traditional lighting mainstream brands have obvious advantages such as integrated enterprise development; characterized by huge capital investment, single-product sales, production scale, technology, price advantages requires considerable highlights; professional led lighting while operating business on capital investment is large, the channel can sink decomposition, combing the goods diverted to second and third tier distributors, can quickly reach the hands of consumers is the key; market liquidity wholesale segment to be straightened out, the cash flow, goods flow, production efficiency and other aspects would be more smooth. However, the current market conditions by lighting a single product distribution channels achievements dominance is quite difficult, mainly because now information, convenient transportation, lighting and lamps, many brands, dealers are easy to get their hands Brands, unwilling to be a strong brand monopoly and control, not by the high-profile brand due to price transparency and squeeze profit; Moreover, traditional lighting mainstream brand stores nationwide sales channels for the development of the new generation of LED business is the biggest obstacle.
