LED lighting is one of the world’s most popular industries. Manufacturers are competing in various countries into the LED field because there are huge market potentials. Domestic brand TCL has entered the U.S. market for two years and the annual sales have shown a rising trend.

At the show, American customers mentioned that the United States enacted the banning of traditional incandescent production and use regulations and policies. Meanwhile, American consumers increased acceptance of LED and the rapid increase in demand for LED lighting, LED market potential in the United States enormous.

In addition to the American International Lighting Fair, Frankfurt Lighting Fair is held in Germany. Taking these two exhibitors found that European markets have one thing in common, that is great emphasis on the protection of intellectual property products, and a sound legal to maintain. And every year, there are Chinese companies have been punished because of infringement of intellectual property rights.

Therefore, before entering the European market, the Chinese businessmen should fully understand the difference between the local business culture, legal and other aspects. While increasing product design and development, we could not only have their own intellectual property protection methods, we must also respect other people’s knowledge property so as to cooperate with European and American brand or compete successfully.