4, To promote their products should according to the technical requirements of the market environment
Whether product performance can achieve environmental requirements or not, which is the most critical. In the design, marketing, we should consider the advantages of world of led package promotion and to promote their products according to the technical requirements of each market environment. If just for promotion and marketing, they will often have a negative impact after they run out of the lights, and realize it is not good as what you said, when they put something, after one or two years, it go die. At that time, he was taken for world of led attitude absolute boycott, the most typical example in this regard is the street light.
5, there is a need to study the market segments
Lighting enterprise scale, what would like to do much less likely to? This can be seen from the traditional lighting companies. Because the biggest problem of lighting products is to involve the design, it is not your standard products that will be able to sell a building as long as involved in the design, the size of the business you do not go, do not like home appliances. So do LED lighting, in particular, they need to study the market segments, For example, the emergence of this world of led, it gained a good application on the filed of travel, military, aerospace, airport every aspect of market segments in fact make it easier for you in this field to become the boss, do not necessarily have been a cook billion scale enterprises.
6, what kind of products are sold to what kind of market
If you want to have your Lamps to do well, the quality is very critical. Of course, price is one aspect. Try to do, can market is divided the lighting companies into two categories? one is the high-end market for high quality requirements, lighting can be done with the first-class brand chip, the product can be sold more expensive; the other is for the low-end market, it can be appropriate to reduce costs. Such sales, to let customers understand your product in the end belonging to which level, what kind of application environment. To a certain extent, it can be avoided the product prices disorderly competition.