In the development of innovative lighting technology, lighting can not only enhance the brand value of the store itself, but also create a unique shopping experience for customers, and can change the lighting effect which is far more simple than the improvement stores.
LED is a huge change to business marketing model and shopping experience. Previously, Philips Lighting Division and the Netherlands, a company called Hepplewhite supermarket joint an experimental period of 21 weeks. Layout different LED commercial lighting solutions in the Market place to measure the different colors of light, what kind of impact the tone on consumers buying habits.
The Study found that since the LED lights can achieve different light color, the guest under the influence of light are more willing to consumption, rational distribution of the different color lights in the store can therefore be increased by 2-5% of sales. The experiment also found that consumers bright and warm color lighting environment can be 8% of the time, in this environment, consumers are more willing to choose a different path selected items, the mood will be more pleasant.
“Change is obvious.” The MASSA architectural design firm under Ma Xiaowei said, he has a deep impression of Philips Smart Bright bright LED Down light. In his view, the down light has a flexible plastic, adjustable color temperature apply to present a variety of goods, Smart lighting of commercial space, and ultimately serve the customer, “from the use of Smart Bright bright LED down light effect lighting has played the role of the shopping guide and enhance the product in light of the customer attraction, having a certain extent, to increase product series of competitive and help consumers to make decisions. ”
The LED commercial lighting differ based on the different places relatively concentrated flow, general, sales of fast moving consumer goods in supermarkets, color temperature, brightness should be higher, so that people become excited, faster and more selection of products; luxury stores want consumers to stay more time, so store lighting tone is warmer and softer, people will feel more relaxed and feel good.
Eneltec Group is the first to put forward the the AmbiScene scene lighting. This is a gorgeous face lift lighting for shops innovative lighting concepts and solutions, in the development of innovative lighting technology, lighting can not only enhance the brand value of the store itself, but also to create a unique shopping experience for customers, and to change the lighting effect is far more simple improvement stores.