月份：2012年3月

LED high power bulbs: develop the core intellectual property

 

LED high power bulbs: develop the core intellectual property

 

Compared to foreign enterprises and domestic enterprises is relatively weak in the patent can not be denied the status quo is the original patent of domestic rare part caused by this reason, both the “innate” external factors, there are also internal dictates. She briefly summarized the main reasons are as follows: “LED high power bulbs technology in the development of advanced European countries and has long been coupled with these countries attached considerable importance to intellectual property rights, latecomers congenital layout that is less favorable in a number of patents applied for and open circumstances, to overcome the patent novelty elements to obtain the original patent is not easy. In addition, the independent technology, many domestic enterprises are still unfamiliar with the concept of intellectual property rights, or even a misunderstanding, so that in the event of patent litigation, timely response to. ”

 

In recent years, foreign companies continue to increase the number of patent applications in China, this initiative will undoubtedly pose a threat to domestic enterprises. Subjected to other competitors, the threat of the patent in the patent is the exclusive right of an industry the number of patents is more intensive, the more likely to increase to led high bay market. And stressed once again reminded: “need to be careful to respond to.

 

LED high power bulbs patent will be continuous and endless. Future possibility of change, although unpredictable, is not without a trace. With the increasingly popular lighting applications, it is foreseeable that in the patent of the enterprise in the face of the competition will be increasingly important. Domestic enterprises can improve the understanding of the patent, the patent challenge, and can self-development of the core value of intellectual property.

Chinese LED downlight manufacturers are facing patent disputes

 

Chinese LED downlight manufacturers are facing patent disputes

 

Enterprises involved in more than a dozen Chinese companies. According to media reports of a financial paper, which involved lighting heard the news first reaction was “shocked”, said: “had never heard of what ‘337 ‘. In fact, the United States” 337 “The uninvited guest is not more inexplicable. According to statistics, as of September 30, 2011, fiscal year 2011, the United States launched a 70 “337 investigation”, an increase of 37%. The past decade, U.S. exports to China initiated 337 investigations the number of cases increases every year, China has for six consecutive years among the “337 investigation” involved in the case of countries (regions) first.

 

Prior to more online media headline described in the report: listed companies for the domestic LED patent war imminent, 70 percent of patents or invalid. The threats I really towering listen to, but non-groundless. Previously there is a limb of industry experts pointed out: “It is noteworthy that the 25000 LED patent, in the end, many of them are Chinese enterprises, the number of LED downlight patent original is still a question mark.”

 

Today, more and more domestic LED listed companies, also means that the international LED downlight giant can start or objects can be targeted more, because of its market size is large enough. According to reports, LED giants and many patents anglers have been in the collection of relevant evidence, part of the domestic led high bay business has received a patent infringement quickly, but not yet open “. The fact seems to have been evident that the international patent battle of the war in full swing and explosive.

The significance of the LED household bulbs standards to lighting market

 

The significance of the LED household bulbs standards to lighting market

 

Advanced technically winning, standard control industry market ‘game’ key “. The global LED display, LED lighting is the main gathering place of Shenzhen LED household bulbs business is most able to understand this sentence, has in the international leading technical level, they have to go to the implementation of the “American Standard”, “European standards”. In view of this, the Shenzhen led the industry standard Alliance issued 12 technical standards for analysis under the significance of these standards to promote the development of led high bay lighting industry in Shenzhen.

 

The issued a total of 12 standards, including 12 technical standards of the intelligent control of the LED industry, tunnel light control devices, backlight components, flat panel light. Shenzhen LED industry standard alliance official said, This is Shenzhen, the first launch of the LED industry, local standards, these standards will be reported to the Guangdong Province, State Committee for Standardization, once approved, will become the provincial, national standards, thereby Shenzhen LED household bulbs industry can acquire more market initiative.

 

Development Institute (Shenzhen) the relevant person in charge of an interview with reporters, said the international industrial competition, and more moving from manufacturing to high-level technical standards, many international industry giants through mastery of the standards and firmly stranglehold of the “throat” of the entire industry standards and proprietary technologies to reap high profits. Shenzhen, the autonomy introduced 12 LED industry, the field of technical standards, and is a standard of innovation. The strong support of the manufacturing industry, LED industry in Shenzhen will be to acquire more market discourse conducive to enhancing the competitiveness of the industry as a whole.

The win-win cooperation of Chinese LED street lighting industry

 

The win-win cooperation of Chinese LED street lighting industry

 

In recent years, the vendor mergers and acquisitions, joint ventures is quite common. In particular, as the emerging industries of the LED street lighting fixtures industry, need to close cooperation between the manufacturers to achieve breakthroughs in all aspects. Recent frequent LED business cooperation with foreign LED manufacturers in China, the atmosphere of the global economic recovery, the LED industry also showed a winter to spring, “the scene.

 

March 2, the famous mainland gold lumens, LED street lighting fixtures companies signed a strategic cooperation agreement with Sharp. Under the agreement, the cooperation between the two sides will mainly lighting applications development, technical exchanges and cooperation, promote the development of the market in three aspects. With gold lumens in LED lighting products, research and development, design, manufacturing advantages, Sharp LED chip, packaging expertise, the two sides will provide market leading technology, high quality LED lighting applications and solutions.

 

Neo-Neon Patent Cooperation agreement signed with Philips, the cooperation agreement makes it really bright you can use the patented technology of Philips open to the industry, all with led high bay light source and various types of bulbs.

 

March 5, BDO Runda announcement that the company and U.S. Shining Image has reached an agreement: Germany Runda as the seller grants the purchaser the exclusive agent, direct imports (DI) LED products to the United States Wal-Mart. Amount is not less than $ 45 million from 18 June 2012, about 283 million yuan, accounting for the year 2011 unaudited operating income of 9.23%; with BDO Runda and Japan the Bird signed Under the agreement, the 2012 company plans to double bird business grew 30% to 40%.

Appliance giant entered the mains led lighting market

 

Appliance giant entered the mains led lighting market

 

In the past year, the century-old Philips the biggest loss in 10 years. According to the 2011 full year earnings data released by Philips, the 2011 full year net loss of 1.291 billion euros. Philips compared to Kodak, the latter because of “too late” to miss the transition timing, but Philips has a proactive strategic choice, that is, has cut off the phone, the TV business, and gradually exit the field of consumer electronics. November 1 last year, Philips and TPV Technology signed an agreement with its TV operations to the two sides established a joint venture. TPV became the controlling shareholder, with 70% of the shares of the joint venture, Philips holds a 30% stake in the transaction is expected to be completed by the end of the will in the first quarter of this year. In 2008, Philips also claims to be the world’s largest maker of mains led lighting.

 

In recent years, sales of China’s mainstream TV brands showed a slow upward trend, Philips led high bay lights every quarter sales in China is on the decline since the second half of last year. With the increased competition from lower-cost Asian mains led lighting manufacturers, Philips TV business since 2007, a loss of nearly one billion euros.

 

Not just Philips, Japan’s three major television giants like Sony, Panasonic, Sharp in struggling. Sony’s TV business for the eighth consecutive year at a loss, Sony has recently doubled to 220 billion yen (about $ 2.9 billion) as of March 31 of this year for the full fiscal year loss expected. Panasonic also will be on February 3 loss is expected to increase nearly doubled, reaching 780 billion yen (about $ 10.2 billion).

 

Taiwan manufacturers engaged in the LED household bulbs battles in America

 

Taiwan manufacturers engaged in the LED household bulbs battles in America

 

LED bulb price report shows that in February 2012, the United States to replace the 40 watt and 60 watt LED bulb price dropped sharply, which fell 19 percent to replace 40-watt LED household bulbs, the average price has fallen below $ 20, came to$ 18.

 

U.S. manufacturers are the active layout of the LED lighting market niche that participate in price competition, the United States has become the most competitive region following Korea after.

U.S. to replace 60-watt LED household bulbs in February this year, the average price decline of 14%, the price of the Asian region, did not continue last month’s sharp decline trend, but show a steady situation. Korea region, is considered the most price-competitive in January this year to replace 40-watt led high bay light price first fell below $ 10, but rose slightly in February this year, the average price is about 7 percent gain.

 

Taiwan LED epitaxial leading Epistar also believes that advances in technology, the price of the 60-watt LED household bulbs can be replaced in the second half of this year; photoelectric in South Asia have been ready to fully automated equipment, standardized LED bulb should be fierce price war.

 

Recently, Sharp of Japan and China LED lighting companies, gold lumens photoelectric strategic cooperation signing ceremony, said the Secretary-General Zhang Yufeng of the Guangdong Provincial Association of Lighting the traditional lighting companies has sounded the alarm, although many of the traditional lighting companies funds, channel, brand advantages, but the field of green energy-efficient LED lighting is relatively conservative, do not want to “reform of the own life.

Several solutions for led yard lighting to survive

 

Several solutions for led yard lighting to survive

 

to strengthen the development of new products. The trade surplus caused by falling prices, is bound to further enhance the existing market penetration, also gave birth to a new market. Some because the price is the problem before acceptance of the led yard lighting market is also likely to enter the main lanes of led high bay applications, the birth of new market opportunities.

 

Increase marketing efforts. Local led yard lighting company’s light market of the majority of re-sales, with annual sales of more than several hundred million yuan, but the thinking is also parked in the direction of bringing more business and more orders. A required course for market research, market planning, brand image management, public relations management, enterprise, also outside observers, even a dedicated marketing department savings out. Modern market competition, is a comprehensive three-dimensional competition, which requires both the sales department to promote, but also the marketing department to play a more important role. Advertising investment, for example, usually appears to be an obvious “burn”, but the purpose of this behavior is to pass out this information: “Our product is high quality, you will certainly continue to buy our products. so we can afford to pay high advertising costs, quality products because consumers will repeat purchase, so the quality of the vendor is willing and able to assume such a high advertising costs, poor quality products do not want to bear the high advertising costs, because consumers of inferior products will not repeat the purchase. The main advertising can be a leading enterprise in the industry, you can also trade associations.

A hard journey for solar LED street lighting industry under current circumstance

However, after the financial tsunami of 2008 the countries of the quantitative easing monetary policy and active fiscal policy, and did not defuse the crisis, just delayed, so that two years after the formation of an even greater crisis.

 A hard journey for solar LED street lighting industry under current circumstance

If you trace the source of the present stage of industrial excess, is precisely the cause of Great Leap Forward launched chip project since 2009.The financial tsunami in 2008, prompting the Government to adopt a looser fiscal policy, coupled with fiscal competition between local governments, Yangzhou, Wuhu, Tianjin and other cities in the local government subsidies to attract high-tech enterprises to the iconic led high bay lighting companies settled in the local, to form a stimulating local solar LED street lighting industry growth pole, the outcome of the game is more than one place all over the same period launched a chip project.The expected market size of the solar LED street lighting industry, and scheduled arrival, but by the sharp drop in market demand in Europe after the European debt crisis, the solar LED street lighting industry growth slowed down considerably.

2011, most of the upfront investment MOCVD machine installation and commissioning completed should the part of the machine over a period of time to try post-natal stage of mass production, but had sealed up to be open. More manufacturers machine back to not install direct resale to sell. MOCVD machines from everyone to loot the meat and potatoes into a hot potato and then become toxic assets. Under such negative circumstance, how the LED street lighting industry to survive is a big trouble.

 

Solar LED street light by the solar cell component parts (including stents), LED lamp, the control box (within the controller, battery) and the light pole a few parts; solar panel light efficiency 127Wp/m2, efficient,wind resistant design of the system is very favorable; LEDlamp light source using a single powerful LED (30W-100W) as light source, using aunique multi-chip integrated single source design, selection of imported high brightness chips.
Control box casing of stainless steel material, beautiful and durable; control box placed on the maintenance-free lead-acid batteries and the charging and discharging controller.The system selected VRLA batteries, because of its minimal maintenance, it is also known as “maintenance-free battery, system maintenance costs reduced; charge and discharge controller is designed to take into account the full-featured (with light control, time control, overcharge protection, over discharge and reverse polarity protection, etc.) and cost control to achieve a very high price

Cities around the country compete to set up the LED household lighting industry base

 

Cities around the country compete to set up the LED household lighting industry base

 

The news of the relevant local governments to create the base of the lighting (lighting) one after another, to focus on the emergence of solar photovoltaic lighting, led high bay phosphors, LED optoelectronic industry base of a variety of different names during this period. The pattern of the industrial base relates to the whereabouts and use of government resources, so the rise of the industrial base, which affects the hearts of the majority of manufacturers.

 

The Guzhen For made​​ LED household lighting and solar lighting technology base. Guangdong provinces and cities to build industrial demonstration base, the town this year is expected in the new LED light source industry to achieve a breakthrough. According to the economic and trade departments in the town, is expected to built up area of 800,000 square meters of LED Industrial Park, the new LED lighting output of 2 billion yuan, the Guangdong Province LED household lighting and solar lighting technology regional characteristics industry base.

 

It is understood, the town recently being vigorously promote the construction of Guangdong Province LED and solar lighting technology regional characteristics industry base, this contains the LED lighting and solar photovoltaic engineering and technology research and development centers, design and manufacturing center, product warehousing and logistics center , products and accessories exhibition center, high-level professional talent service center base circle from the ancient town of the emerging industry clusters.

 

Wanzai County 33 lighting companies in Jiangxi Province to focus on the groundbreaking ceremony was recently held into the central region of the largest lighting industry base and the largest lighting industry market, it marks the Wanzai County clarion call is sounded.

Taiwan will installed more than 30,000 LED street lamps in next three years

 

Taiwan will installed more than 30,000 LED street lamps in next three years

 

Recently, the Taiwan Ministry of Economic Affairs Energy Secretary Ou Jiarui release the good news: exciting LED manufacturers in Taiwan will be installed in the next three years more than 300,000 LED street. The current price of 400-500 U.S. dollars per lamp estimate the opportunity more than 4 billion new Taiwan dollars.

 

Ou Jiarui said that the Taiwan LED industry output up to NT $ 180 billion in 2011, and 2012 estimated to be almost equal to NT $ 200 billion, the industry’s total investment has reached NT $ 80 billion, yield the highest in the world. Taiwan LED in addition to global marketing, the government also actively promote the green energy industry on the domestic market, have already been completed in September last year, Taiwan 700 000 LED street lamps.

 

Oujia Rui pointed out that from the next three years starting in 2012, Taiwan’s government plans to even the townships in the county and city comprehensive promotion of the use of energy-saving LED street lamps. Start with the first phase from the outer islands and remote areas, all public street lights will replace all the LED street lamp; second stage, the three provincial cities of Keelung City, Hsinchu City and Chiayi City a model city plan, is expected to full use of LED lights in three years; third stage is going to allocate NT $ 2 billion budget, in the five and the other 17 counties, according to the proportion of existing street, the first expansion of the Taiwan market, taking into account transport, employment, industry, multi-level aggregate results. Three stages there are at least tens of thousands of 30 led high bay lights domestic market could also contribute to the Taiwan LED industry.