to strengthen the development of new products. The trade surplus caused by falling prices, is bound to further enhance the existing market penetration, also gave birth to a new market. Some because the price is the problem before acceptance of the led yard lighting market is also likely to enter the main lanes of led high bay applications, the birth of new market opportunities.
Increase marketing efforts. Local led yard lighting company’s light market of the majority of re-sales, with annual sales of more than several hundred million yuan, but the thinking is also parked in the direction of bringing more business and more orders. A required course for market research, market planning, brand image management, public relations management, enterprise, also outside observers, even a dedicated marketing department savings out. Modern market competition, is a comprehensive three-dimensional competition, which requires both the sales department to promote, but also the marketing department to play a more important role. Advertising investment, for example, usually appears to be an obvious “burn”, but the purpose of this behavior is to pass out this information: “Our product is high quality, you will certainly continue to buy our products. so we can afford to pay high advertising costs, quality products because consumers will repeat purchase, so the quality of the vendor is willing and able to assume such a high advertising costs, poor quality products do not want to bear the high advertising costs, because consumers of inferior products will not repeat the purchase. The main advertising can be a leading enterprise in the industry, you can also trade associations.