日期：2012年7月17日

HELLA indicated that LED technology will become the design point to automobile lighting

As a global supplier of automobile lighting and electronic led street lights system, HELLA (German) indicated that LED technology will tremendously impact the vehicle lighting design in next few years. In the interview, Dr. Herbert Wambsganss, the Engineering Director of Internal Lighting Section of HELLA suggested that LED lighting will bring a new era to internal vehicle lighting system. Drivers will find significant changes within cabs, and this LED-related improvement will give them a brand new and comfortable feeling. And also can exalt the brand popularity.

 HELLA indicated that LED technology will become the design point to automobile lighting

“LED is the most advanced lighting technology currently, not only for us but also for our customers. LED lamps emit monochromatic rays, any potentially harmful or unwanted radiation, such as ultraviolet or infra-red light, can be eliminated. Without any flickers, this light is totally harmless to user’s eyes.”

 

Although lighting design is not a primary consideration for passenger cars or commercial cars, HELLA still put this item in the first line of their development agenda for next few years. Some senior managers believed that the usage of internal LED vehicle lighting applications will increase four times within next 5 years.

 

LED technology provided internal automobile designers with a new design concept: how to improve their value in use and users’ driving experience. Data reveal that internal vehicle lamps with different colors will bring passengers different feelings. In one project carried out by HELLA and University of Hamburg, color of internal vehicle lamps will exert different impacts on users’ feelings and comfort levels. Nowadays, every driver in German will spend around 4 hours on average on their daily driving, even more for taxi drivers and lorry drivers. Long-term driving can easily causing visual fatigue and even wore traffic accidents. Over the past decade, HELLA always stressed the importance of internal automobile lighting design. However, no matter how hard they tried, automobile manufacturers were still unable to remove the hazard caused by traditional lamps, such as ultraviolet rays and flickers. It was LED technology that brought them a new life. Now internal vehicle lighting designers can have better performances with the help of LED. Compare with traditional lamps, LED lights gave them much less restrictions.


led lighting fixture end markets caused great concern

As my understanding, the professional management of led lighting fixture manufacturing companies have more than several thousand, but on the terminal market, specializing in LED products and operation of businesses but a few. Apparently, LED store in the market has not yet formed. Recently, the message on the LED store and channel construction of the terminal has caused for concern. Store model as one of the many sales channels, in waged LED on the market, it highlights the unique and innovative and functional models, then the store path of the LED lighting business, whether this kind of model can go or not?

led lighting fixture end markets caused great concern

Piloting view of companies

Wang Yuhong in Qingshang: the existing product line can completely meet the store display and consumers one-stop shopping, and the current LED market dragons and fishes jumbled together, consumers can not identify, Qingshang as LED leading enterprises, through the promotion of stores to establish a brand image, guide consumers to buy good led lighting fixture. Of course, each LED enterprise should consider themselves to determine whether it is appropriate to build LED brand shop.

Oakley Qing said: LED lighting products, class and style richness is far from reach home lighting, lantern level, features and advantages of LED lighting products also makes its choice of channel model compared to the traditional lighting narrower. As far as the LED industry development, the store has become the most viable end-channel model.

The Shengan Guang electric Guan Rui Zhong said: I think the LED store is feasible in a form shape. Although at the end of the market, specializing in led lighting fixture who runs just few business, yet the LED store in the market is relatively rare. But compared to the overall trends, this is an opportunity. LED store is not only a product sales, but more focused on her brand influence and service capabilities. Of course, the rich and high-quality product line support the LED lights stores, which is the basic conditions. However, not all the LED stores can open exclusive shop. Opening stores are the expression of the strength of a business, not having the funds. The most critical issue is that whether the enterprise and business have the soft power or not?

 

 

 

 

The fourth chapter: LED lighting industry marketing innovation “four gold strategy”

To carry out public led lights marketing

For many famous brands, with public service activities to expand the brand, the sales amount has become effective way. National large-scale township promotional activities at the fair Town. The United States in the microwave to select the part of the township primary school to carry out the giveaways of microwave campus, accompanied by activities of “sending film to the countryside”, which spiritual and enrich rural residents and cultural life.  Similarly, since 2006, Sky-worth has launched a project called “SKYWORTH new rural theater project” , a total investment of 10000000 yuan, to 600 counties of countrywide 4000 townships, about 80000000 to 100000000 rural audience film. Sky-worth also has with the vat-ti and song of the four seasons at the led projects. Sky-worth held in new rural theater project about LED lighting industry at the same time, in various parts of the marketing and brand promotion of the combination, in promoting the brand in the process of promoting sales and marketing, in order to achieve a win-win situation.

The fourth chapter: LED lighting industry marketing innovation "four gold strategy"

Lighting industry public service marketing activity first is worthy of mentioning Opple, in 2007, Opple gain a very good reputation through the “CCTV Spring Festival”.

However, this public service activities is best to be able to fall to the ground which is like Mid-ea, Sky-worth, as the middle of the depth of consumers. Last year during the Beijing Olympics, OKES held the floor of the public welfare activities and complimentary LED lighting industry products to farmers and schools in some poor and remote areas. Consistently take the invisible channels of NVC that began to emerge to strengthen the promotion of the ground. NVC initiated this year, “light action” energy-saving lamps, which carried out large-scale public activities “bright line” support the educational undertakings of the mountain villages. This event not only expanded the NVC brand influence, but also benefit for the NVC to deepen the channel construction in third and fourth degree markets.

Almost simultaneously, Op charitable activities fall to the ground in Shandong Province to carry out a “the Yimeng bright line” activities and to help cataract patients back to health. In fact, we can see that these public service activities is a way for three or four markets and rural led street lights markets.