To carry out public led lights marketing
For many famous brands, with public service activities to expand the brand, the sales amount has become effective way. National large-scale township promotional activities at the fair Town. The United States in the microwave to select the part of the township primary school to carry out the giveaways of microwave campus, accompanied by activities of “sending film to the countryside”, which spiritual and enrich rural residents and cultural life. Similarly, since 2006, Sky-worth has launched a project called “SKYWORTH new rural theater project” , a total investment of 10000000 yuan, to 600 counties of countrywide 4000 townships, about 80000000 to 100000000 rural audience film. Sky-worth also has with the vat-ti and song of the four seasons at the led projects. Sky-worth held in new rural theater project about LED lighting industry at the same time, in various parts of the marketing and brand promotion of the combination, in promoting the brand in the process of promoting sales and marketing, in order to achieve a win-win situation.
Lighting industry public service marketing activity first is worthy of mentioning Opple, in 2007, Opple gain a very good reputation through the “CCTV Spring Festival”.
However, this public service activities is best to be able to fall to the ground which is like Mid-ea, Sky-worth, as the middle of the depth of consumers. Last year during the Beijing Olympics, OKES held the floor of the public welfare activities and complimentary LED lighting industry products to farmers and schools in some poor and remote areas. Consistently take the invisible channels of NVC that began to emerge to strengthen the promotion of the ground. NVC initiated this year, “light action” energy-saving lamps, which carried out large-scale public activities “bright line” support the educational undertakings of the mountain villages. This event not only expanded the NVC brand influence, but also benefit for the NVC to deepen the channel construction in third and fourth degree markets.
Almost simultaneously, Op charitable activities fall to the ground in Shandong Province to carry out a “the Yimeng bright line” activities and to help cataract patients back to health. In fact, we can see that these public service activities is a way for three or four markets and rural led street lights markets.