月份：2012年9月

The measures to solve the problem of environmental pollution of China’s Lighting Industry

In order to control and improve the generation and diffusion of electric light in China in the production and use of hazardous substances, I propose the following solution.

First, to strengthen the management of the production chain and led down lights, from the source to reduce the amount of mercury.

Lighting Industry

To strengthen the management of electrical Lighting Industry production enterprises from the manufacturing part, the main purpose is to reduce the use of mercury in order to reduce the threat of mercury into the environment from the production processes. Through the standardized management of production enterprises, to improve the level of technology, workmanship and the equipment, and improve the overall level of the electrical lighting manufacturing industry, the main measure is to make out the development planning and encourage the development of clear deadline for correction and immediate elimination technology, process and corresponding enterprise development and strict production system of administrative examination and approval.

Second, to make out the mandatory standards of the industry and to establish the compulsory product certification system.

China still didn’t have the mandatory standards on the mercury content of the fluorescent. The actual situation of the producing is that fluorescent lamp of the mercury content of the level difference is large, a high reached 40 ~ 50mg,and low can be controlled in the 5mg or less. To control the content of Lighting Industry electric light mercury is not a technical problem, but a problem of national policies and policy enforcement. Production technology is mature amalgam and mercury pills can effectively control the use of mercury amalgam and mercury pills can be extremely precise control of the amount of mercury in each lamp.

Third, to detect the production enterprise production environment at a regular time, to assess their environmental impact.

State environmental protection departments should regularly or irregularly detect and assess on the production environment of production enterprise. For the enterprises which cannot achieve to this standard, should be make a different punishment according to their level of environmental pollution.

Lamp collection points should be established at the the Lighting Industry electrical point of sale.And establish a recycling network in parallel with the sales network.

The key to contraint O LED and led lighting bulbs are cost

According to market research firm SBI (Specialists In Business Information), It is  estimated that the market size of global LED lights and OLED today has more than 5 billion U.S. dollars, while the United States occupies a market value of $ 1,000,000,000. The SBI further Estimated that the market size of Global led and the OLED in 2013 will reach $ 14 billion, while the United States is up to $ 3 billion market size.

Why led and OLED technology can become one of the best industry in the future in potential growth? Because the efforts made on the current global green energy is more even than ever. This is influenced by the oil and other rising prices and the global climate change in the first half of 2008.

led lighting bulbs

Compared to the traditional incandescent. Led is of much efficiency on the energy conversion. Generally speaking, the LED conversion efficiency is 80%, but the incandescent is 20%. For example, the energy use can be reduced to 92% if using led traffic signals instead of using incandescent traffic signals.

From a long point of view, many places around the world will no longer need to build too many power plants if more and more LED and OLED application markets are established, even if more and more people are in higher demand for electricity. This is because LED and OLED can reduce everyone’s electricity consumption. So once the higher the penetration rate of led lighting bulbs, the existing power plants is enough to meet demand.

However, SBI also reminds that the cost reduction still need some time even if there are many advantages of LED and OLED.

Therefore, one of the keys is to hinder the popularization of LED and OLED cost. Once the rapid price declines, and perhaps LED and OLED market scale will be larger and more popular.

Taiwan is now also actively working to develop led lighting bulbs market. Ministry of Economic Affairs Energy has enlisted NT 2-300000000 yuan budget. After the LED street light is set, it will expand the replacement of LED street lights. LED inside estimated that the overall LED market in Taiwan will have 400-500 billion opportunities.

The development trends in 2010 high power led lamp

With the entry of foreign capital in the lighting industry, it appears the international situation of the domestic competition. They are trying their efforts to increase the energy-efficient light sources and different grades, patterns, the development of the different uses of lighting and to accelerate the green, to promote the development and application of energy-saving light source products. Meanwhile, building own brand is the sustainable development of the lighting industry. China’s high power led lamp industry is facing unprecedented opportunities and challenges, and the resulting huge commercial interests also become the focus of attention of the lighting manufacturers.

high power led lamp

Review and Outlook crossover between the development trend of China’s Lighting in 2010 has been presented:

After striving to foster domestic consumer market in year 2009, the Chinese government’s policy on the real estate market began to return to the rational. This will be a major initiative for the development of potential savings in the lighting industry, squeeze the bubble, which will have a profound impact on the industry;

Second, with the introduction of the national energy saving policy, the implementation of energy conservation and environmental protection will be the slogan of the Government to the reality of the market performance of China’s energy-saving light source industry which is an unprecedented opportunity and challenges to the Chinese lighting industrial

After nearly three decades of development, the Chinese high power led lamp industry has begun by the power of product competition to channel competition, competition to capital force and service force by industry brand competition era;

Fourth, the Chinese lighting industry will show a competitive differentiation, and the regional brand will enter the local government’s agenda;

Fifth, with the national energy policy having been introduced, high power led lights lamp will turn into the era of large-scale outbreak of the market.

Upstream manufacturing companies will be fighting for each other, entering into complementary advantages, differentiation, integration era capitalization;

Downstream market will appear the era of Union, strong capitalization integrated chain, branding, information technology, business management standardization.

The development of new energy lighting will usher in a new spring

In the last month, the trend of the international market price of crude oil concuss disk cross. Before the week of three major crude oil index last week, there was a substantial rise, approaching the $ 80 mark, international coal prices also gradually lift domestic coal prices in some enterprises raised continue to rise, the price of coal, electricity production and restore a variety of factors such as the carbon and led lights price to maintain the shock.

energy lighting

Development and Reform Commission limit the fan machine and the production capacity of poly silicon materials, guidance to maintain the healthy development of the new energy industry, new energy near the end of the Copenhagen conference, the global rise of “low-carbon” boom, China’s “Twelfth Five-year” may be the greater impact, with the economic recovery, photovoltaic, wind power and other new energy projects to invest and advance wave upon wave, new energy investment boom in the ascendant.

On October 16th, Deyang World Epitech semiconductor energy lighting industry base project signing ceremony was held in Chengde. The project settled Jingyang Industrial Development Zone. It is a large-scale semiconductor energy lighting company as one of the core strengths of the research and development, technology, products, etc. The project will be an important part of the Denyang construction energy industry.

Southeast Asian dignitaries are frequently visiting the Deyang new energy enterprises. On October 15, the Vietnam National Electric Power Company signed a contract with Dongfang Electric. As Chinese enterprises get a lot of project in the field of Vietnam power construction, Dongfang Electric Adds 600000 kilowatts super critical thermal power equipment orders.

At the same time, the person who are in charge of the China Energy Conservation Investment Corporation, China National Machinery Research Institute, etc, have arrived Dirong to visit Dongfang Electric. The talking are focusing on “low carbon economy”, “new energy” projects.

The development of new energy will usher in a new spring. The new energy sector is also expected to brace. From valuation and performance expectations in the short term is still the most optimistic about the bank and real estate stocks. New energy stocks have been adjusted two quarters. A series of policies stimulate substantial improvement of the fundamentals, such as the Copenhagen conference is expected to occur.

The innovative storm promote LED commercial lighting model change

Recently, the retail giant New World Department Store 18 shopping centers in mainland China ask Philips to complete the LED retrofit lighting in public areas. One of the New World Department Store said, there are two changes after the transformation of the mall space. On the one hand, the energy-saving rate more than 30% of stores per year, each home can save hundreds of thousands or even hundreds of million dollars of electricity costs, which is sufficient to recover the full cost of 2 to 3 years; On the other hand, the lighting upgrade products display after the transformation and enhance the attractiveness to customers and to create a more comfortable and enjoyable environment for consumption.

LED commercial lighting

The study shows the layout of the different colors of LED lights at the mall will be able to upgrade to the 2% to 5% of sales. Bright and cool shades of light can make consumers spending 1.93% of the amount for the purchase of the product, but as the lights down warm figure can reach 5.5%.

Today, LED technology is not just enhance the sales of the shopping malls, LED commercial lighting era for the field of commercial lighting will be a great change for the brink.

Innovation Storm

It can be predicted that it can create innovative LED changeable lighting atmosphere and the trend of peers with consumers shopping motivation and change. It gives a commercial shop more imagination and inspiration to help businesses and to create a pleasant shopping environment which can greatly enhance the brand image.

The LED magic is a good interaction that can make people’s desire for consumption,  psychological and light contrast of commodities, therefore it can be called light designer. Its good business prospects, the unprecedented national efforts to promote the LED industry, major companies also invested heavily in research and development of LED. According to the reporter, only Philips, the annual investment in the research and development of LED commercial lighting is hundreds of millions of dollars.

“Today, each brand has been more and more attention to the application of LED in the commercial field. Its changeable light can greatly enhance the expressive power of the brand, thereby increasing competitiveness.”

The confusion on LED domestic lighting enterprises export to domestic

By the impact of the economic downturn in Europe and the United States, domestic LED enterprises export orders showed a sharp decline. At this critical moment, the domestic LED enterprises have to invest in the domestic market in order to seek the way of salvation of “domestic export sector,”.  According to related statistics, the majority of orders for 80% -90% of the domestic LED enterprises comes from the export. Domestic market situation has failed to open and the export enterprises phenomenon is extremely uneven. With the government promotion of LED energy-saving products and preferential policies, the domestic LED domestic lighting market gradually show an upward trend.

domestic lighting

Desire to purchase is less for consumers
Currently, It is much more difficult for LED domestic enterprises to do the domestic market than export. One reason is that the prices for LED is much more expensive than the common energy-saving LED lights which is not widely accepted by the rural and urban which develop slowly. With the plan of the phase out of incandescent lamps, LED huge market in the future will appear in the remote areas of rural and backward. On the other hand, domestic people didn’t have a overall understanding of the LED energy-saving lamps. They only care about the power and the prices of LED and also do not have a understanding about the relevant parameters so they didn’t have a high degree of interest in their LED products. Therefore, it is necessary to strengthen the awareness of the benefits of LED domestic lighting.

“The foreign LED market competition system is more complete. As long as your products is superior in quality, it will sell better. While the domestic market is relatively immature, the key of the competitiveness of the product stems from the cheaper price, public relations capacity and personal connections. “Gu Wenjun pointed out that the competitiveness of this industry” hidden rules “phenomenon distorts the LED business, which leads to the low concern on the product quality for manufacturers and further limiting the benign development of the domestic LED industry.

The biggest competitors for i-LED lighting is the traditional lighting

LED as its high efficiency, low energy consumption, long life, reliable, durable, environmental protection and other features, Governments and LED manufacturers are highly hopes for the development and the potential applications of LED applications. LED luminous efficiency of production now is 130 lm / W from the original 0.05lm / W. There is no doubt for starting development of large-scale industrial applications of i-led lighting.

i-led lighting

However, there is a kind of phenomenon for current LED market, many LED companies focused on the competition between the LED industry enterprises, and it seems LED market has been a Red Sea.

America Cree, president and CEO Chuck Swoboda yesterday in Huizhou, China accepted an interview with Engineering LED, LED lighting is not only competition between the LED chip enterprises. The biggest competitor is the traditional lighting. Remarks of Chuck Swoboda, worth LED industry insiders are serious thought.

LED lighting system technology has yet to be improved

Right now, the luminous efficiency of LED lights has reached 130lm/W, and it has exceed more than any kind of light source to meet in a variety of traditional lighting applications. i-led lighting is complex of high technology, the need to go through the package, optical, power drive, cooling and lighting with light LED used in lighting design. Every aspect of the design whether it is good or bad will have an impact on the final design of LED lighting overall on the lighting efficiency and cost.

At present, there is a system of practical application of low light efficiency, reliability and serious, the light fades, the high cost of the problem on LED lighting market production. Compared with the overall optical efficiency of LED lighting, there is no way to completely replace the traditional lighting.

It should be aware of that i-led lighting also failed to flex its muscles in the market. LED lighting application lumen efficiency, price does not make the broad consumer acceptance. We can not challenge the traditional lighting sources.

Enterprises should focus its resources to overcome technical difficulties to find the product innovation of subdivision applications, the LED luminous efficiency, reliability, cost to catch up with the traditional lighting products. Will it be possible to let the majority of lighting users accept the form scale industry applications; In addition, enterprises should accelerate the creation of brand LED lighting products and the unique LED marketing channels;

Nine home lighting design consumer demands trend analysis

The recent years on the market, the competition in the home lighting design mainly in terms of efficacy, styling, workmanship and new technology applications, material revolution. However, the lamps market consumer demand trend presented according to the below trend.

First, functional subdivision. People are on longer satisfied merely lighting lamps but lamps came into being applicable to a variety of requirements. Such as: Student lamp, writing lights, emergency lights, fluorescent glow lamps, dinner lights, different height floor lamps and other high admiration.
Second, modeling Luxury. Decorative lamps are increasingly used at luxurious high-grade office buildings, luxury hotels, restaurants and other public facilities, upscale. Magnificent high-end chandeliers, lovely crystal table lamps full of fun for people’s life.

home lighting design
Third, respect for nature. Meet the people return to basics, respect for nature’s psychology. According to the survey, 30% of the lighting used a naturalized design, such as plum blossom lamp, tail lamp, lamp Peach, horses and other small animal shaped lamp. It uses a variety of wooden art sculpture, just as much as the real craft.

Fourth, rich colors. home lighting design market now synchronized with the rich and colorful life, multi-Phi “colorful” coat, red maple leaf, natural blue, coral, yellow, water plants green color, it looks elegant, warm.
Fifth, the combination use. To combine the lighting decorations and daily necessities is day-to-day popular fashion, such as ceiling fans, lights, round mirror lights, flashlights yellow lights, etc..

Six high technology.  As electronic technology has been widely used in the manufacture of the lamps, to adapt to the different voltages, it can adjust the third generation of lighting.

Seven multi-function. Electrified table lamp, with a music box table lamp, a bedside lamp doubles as a photosensitive phone self-control lights, indirect phone that night, the lights turn on automatically delay about 50 seconds after hanging up the call is completed and can automatically extinguished. Multiple functions in one light is in line with current consumer fashion.

Eight ,energy-saving. Energy-saving lamps are very popular among consumers. Such as the longevity of energy-saving lamps 3 LED lights core power, brightness can be selected. Meanwhile, the widespread adoption of new energy-saving light bulbs has become the mainstream of lighting technology.

Nine, Environmental protection. Environmental protection is a new topic of lamp production technology, which reveals their emphasis on the people’s living environment and believes that this is the main development direction for the future of home lighting design.

LED street lamps market is great but should not be over optimistic

The street market size of a country is relevant to the local road length and type, the standard of national living. Theoretically,

The number of lamps demand grows increasingly when the road length is longer and wider, the higher ratio of the important roads such as highway and so on. However, the lamps demand and the actual units will be influenced by the national standard of living. The country with a higher level of national life, people for the frequency of road use and road safety requirements increase and the quantity of the street lights devices is larger.

LED street lamps

China LED street lamps market size will be about 80-100 ten thousand in 2009

China is basically the country with the lack of a national energy. With the economic development, there is more difficult in energy supply. In October 2008, the Chinese government launched the “Energy Conservation Ordinance of public institutions, and energy-saving products, equipment should be incorporated into the government centralized procurement catalog, and strict monitoring of the situation of energy consumption requirements of all levels of government units. At the same time, “Energy Conservation Ordinance ” also announced that construction units should choose the suitable renewable energy for heating, cooling, lighting and hot water supply. The implementation of these two regulations provides the legal basis for local government procurement LED and other energy-saving products.

In 2009, In response to the global economic downturn,China has promoted the public project economic plan and the LED investment plan is in line with their needs. Taking Guangdong an example, this year, Guangdong Province, began to carry out a large-scale implementation of the “thousands of thousands” of high-power LED street lamps industrialization demonstration and extension projects. That is: the total length of about 1,500 km, scale of approximately100,000 LED street lamps demonstration and extension projects constructed in Guangzhou, Dongguan, Foshan, Zhongshan, Zhaoqing,Shantou City. Ministry of Science and Technology is expected to promote the LED lights set plan of “Ten thousand ten cities” which also attracted the active participation of the 21 provinces and cities such as Beijing, Shanghai,  Shenzhen, Wuhan, Heilongjiang, Hebei.

LED lighting market opportunities and challenges

The national standards of the first LED lighting is recently released in China which will let the LED lighting field on hot filed become more “material”.From the statistics and messages given by the people in this field, the future of China’s LED lighting market is full of great opportunity. Bu the enterprises that want to be involved in this market should realize that there is much challenges in the LED lighting field.

LED lighting market

Opportunity is at hand

Just look at China’s civil lighting, there is a value of about 40 billion yuan market. Bi Bo Ling, CEO of Philips Lighting (China), reveals an attractive data in the interview with the media.He, as a representative of the lighting enterprises, views that the future of China’s lighting market is bound to be a a contested paradise.

Their confidence stems from the strong advantage of the lighting products and the attitude of the Chinese government.

Energy-saving advantages of LED lighting market products foreshadowed the leading position in the future industry. According to insiders, a 11-watt high-quality energy-saving lamps, for example, the figures prove the absolute superiority of the product: such an energy-saving lamps in 6000 hours can save over160 yuan and the lighting consumption is 294 kwh less compared with the 60-watt incandescent period life.

In recent years, the Chinese government is increasingly determined to implement the incandescent phase-out plan, including LED lights, energy-saving lamps which got the strong support of the government. In addition, the domestic large-scale construction of public facilities have been launched to increase the number of use of LED lighting products.

Enormous challenges hiding behind the opportunity

Chinese market with huge profit margins begins to be quickly locked by domestic and international lighting giant. However, there is high risk involved in this market. Extraordinarily the high current cost of LED products have become the critical of corporate R & D investment. A lot of people in the industry said that year 2010 is an important test of LED lighting market enterprises capital strength. Who will occupy the high ground, who will have the overwhelming majority of the market.