By the impact of the economic downturn in Europe and the United States, domestic LED enterprises export orders showed a sharp decline. At this critical moment, the domestic LED enterprises have to invest in the domestic market in order to seek the way of salvation of “domestic export sector,”. According to related statistics, the majority of orders for 80% -90% of the domestic LED enterprises comes from the export. Domestic market situation has failed to open and the export enterprises phenomenon is extremely uneven. With the government promotion of LED energy-saving products and preferential policies, the domestic LED domestic lighting market gradually show an upward trend.
Desire to purchase is less for consumers
Currently, It is much more difficult for LED domestic enterprises to do the domestic market than export. One reason is that the prices for LED is much more expensive than the common energy-saving LED lights which is not widely accepted by the rural and urban which develop slowly. With the plan of the phase out of incandescent lamps, LED huge market in the future will appear in the remote areas of rural and backward. On the other hand, domestic people didn’t have a overall understanding of the LED energy-saving lamps. They only care about the power and the prices of LED and also do not have a understanding about the relevant parameters so they didn’t have a high degree of interest in their LED products. Therefore, it is necessary to strengthen the awareness of the benefits of LED domestic lighting.
“The foreign LED market competition system is more complete. As long as your products is superior in quality, it will sell better. While the domestic market is relatively immature, the key of the competitiveness of the product stems from the cheaper price, public relations capacity and personal connections. “Gu Wenjun pointed out that the competitiveness of this industry” hidden rules “phenomenon distorts the LED business, which leads to the low concern on the product quality for manufacturers and further limiting the benign development of the domestic LED industry.