2012年10月 – 第5页 – LED Lighting Blog

Standardization advance of LED industry

The standardization problem has always been the focus of the LED industry. In many complain the LED industry standard, at the time, many regional standard comes on stage in succession, technical specification for continuous releases, so there are so much to know what shall prevail; in many people called for the LED industry should establish national standards at the same time, the establishment of the standard time is really conducive to the rapid development of LED lights industry and the question sound is ceaseless amplification. There is no standard, the LED industry healthy and orderly development is difficult to ensure, with standard, or with restrict the development of LED industry. so about Standard problem, how to solve?

1, lack of standard
LED industry have different standard at present, no matter from central to local. Because of the lack of unified standard, many enterprises do not know the exact standards. Enterprise should take the standard according to the different requirements of the technical for rectification and also satisfy the stability requirement. It’s more difficult for enterprise to do business so it disturb the market . The relevant departments should not only coordinate the standard but also should strengthen standards enforcement.

2, low standard and limitation in representing
At present, either the national standards or local standards, its representation is very limited, and there are many error. As for the formulation of standards , a few enterprises base on their technical status of implementation Therefore enterprises participating in the standard setting process became more representative. In addition, domestic technology is not so good and a limited standard. We should propose foreign firms enter into this standard, and it also can deepen the understanding of foreign technology.

3, the formulation of national standards should not be too fast, which should be simple but not detailed
LED technology level and product performance increases too fast , which cause the standard lag behind the industrial development, thereby constraining the development of the industry. Suggestions for the development of standards should not be detailed, which should be more qualitative description and less quantitative standard. The concerned departments should be standardized and should not just propose these problems directly.

4, construction of public testing or monitoring platform
LED industry lack of market dominant under the governmental dominant period which will have much adverse influence to the development. It is suggested building a public platform for detecting or monitoring, regular domestic LED lighting products such as streetlights for the authority released. Let people judge this product.

led industrial base policy integration is increasing and grasp business opportunities

In early 2009, town Party Secretary Wu Runfu when accepted the media interview said: ” at present, my town enterprise development has entered a new stage, but as a result of the small rich Ann smallholder consciousness and market competition, especially in the current financial tsunami caused by the operation difficulty greatness and other factors, some enterprises run the two times to do pioneering work, continuous innovation enthusiasm is increasingly thin. Therefore, I hope all the led industrial lights in led lights and people who are facing difficulties, can see more opportunities, and seize the opportunity to do pioneering work the two times, in the development of enterprises, they will continue to become bigger and stronger, a new generation of young people should actively do pioneering work. ”

In order to create a good business environment, Ancient town this year invested about 5000000 yuan to support incentives brand and innovation of science and technology. At the same time, in order to accelerate town industry, it has characteristics of “the small and medium-sized enterprise incubator (Business Service Center ) ” construction, publish favourable policy, the policy innovation, management innovation and service innovation, form a complete facilities, and improve the function of business incubator, the ancient town of two business to create the ” talent — technology — environment ” the Trinity good business conditions, cultivating strong town innovation culture atmosphere.

Enterprises to grasp business opportunities from policy integration

“The policy of resource integration for enterprises is very important, because some enterprises are unable to understand and grasp the development direction of national policies, they are not clear state in advocating for what? In opposition to what? Or a region is to carry out what kind of led industrial policy, corporate are wrongly thinking that has nothing to do with, thus losing the opportunity to meet the eye everywhere, even death. ” Industry expert Yao Xiaohong on whether the enterprise reasonable policy resource integration and the importance of evaluation to.

It is true that the policy of enterprise resource integration relates to the enterprise’s development direction and the future way of policy, enterprise resource integration is the actor to play the understanding, if an enterprise does not know what the government is doing, and does not know the director wants to do, actor ‘s bounce, random play, it only go to die.

Zhongshan East Road in Nanjing newly installed landscape lights that all use green led lights

The Science Association Annual Meeting in Nanjing in 22th 2009 “on the the venue of LED technology development and application” Nanjing Illuminating Engineering Society said, with technology development, LED (light-emitting diode (LED) lighting) lighting will is the trend of the times by is used as a lights,but due to the relatively high prices, is still a long way to go in the future.

replace traditional street lights within 5-10 years

Starting from 28th April this year, the Ministry of Science and Technology start a “Ten City, ten thousand” semiconductor lighting application engineering pilot launched in 21 cities in 16 provinces,municipalities directly under the Central Government. Green led lights in many cities have applications in the landscape, tunnel, street lamps. Nanjing has just completed Zhongshan East Road , all use LEDs too. Insiders predict: in the near future, Where there are light emitters will be LED to replace.

“For example the street lights, LED instead of the present traditional street lights, is a kind of trend, it is estimated that another 5 to 10 years can make .” Experts say, the street light is an important part of the lighting of the city lighting, and the traditional high pressure sodium lights often used high-voltage sodium lamps. The low efficiency shortcomings of the overall glazing caused a huge waste of energy. According to reports, high-voltage sodium lamps lighting lamps need the support of lighting. And because the high voltage sodium lamp light is irradiated to the surrounding
, about 40% of the light will be obscured by the lighting. The Green led lights don’t have diffuse of light .Light efficiency is higher 80% to 85% than high-voltage sodium lamps.Once measurements are done by someone.And it is significant energy saving effect of high-power LED street light.Instead of high-voltage sodium lamps can save more than 60% . The reporter also learned that currently in Luhe longchi Lake , the effect is very good about 100 LED street lights installed.

The genuine LED TV don’t appear on the market yet

The ultra-thin, energy-saving, colorful … Recently, major appliance brands have been pushing LED TV, claiming to be a new generation of high-definition television products. the venue LED technology development and application in Nanjing Science and Technology Annual Meeting of 22th 2009. According to reports, the real LED TVs use LED panel as a light-emitting unit with LED to display the color screen. Yang Haifeng said, the LED panel production technology is far from mature ,mainly the resolution isn’t enough. Household LED TV products is still in development and don’t appear on the market yet .

From the policy integration of lighting industry development trend

The formation of an industrial base can not be separated from government, industry, marketing, academia, research and the five elements, in fact, it is to represent the so-called official government policy support. Including why the officer is placed in the first place, because the officer is an industry director, officer can not form a mature industrial base.

Policy of integration of resources is the understanding and mastery of the led lights lighting industry theory. One of the elements of the “official” should be divided into government policy resources integration and enterprise integration policy resources in two parts. Which government integration policy resources, mainly for the introduction of a series of promotions and support policies, an industry toward prosperity, regional governments are more investment through preferential policies, gathered a group of enterprises, which formed an industrial base, and gradually to create a regional brand. Integration policy resources, mainly for the introduction of local government, industry and commerce, taxation, land, capital, incentives to support scientific and technological innovation, channel construction and even understanding and mastery of the accounts, children’s education and other preferential policies, including transportation, utilities also , the familiar and utilization of the industrial park, logistics support and other industrial environment.

At present, Through the policy resource integration, it just formed the town lighting industry base, but while it is through the integration, it formed a base in Fujian, Wuning, Sichuan Jiangxi sky Wanzhou, Nanhai Luo village and other places. NVC, opple, history of the Ford and a number of strength of enterprises by means of their keen grasp of policy, and form their own core competitiveness.

The five key points of policy resource integration

Both the local government and the production enterprises, in the policy resource integration, we should pay attention to five points, thus to achieve the twice result with half the effort.

Point: understand the industry development theory. Using theory to guide practice, first to seek. The government or enterprises for industrial development and theoretical understanding, to some extent, can help the more keen to find shortcuts, and to find the key to solve the problem, scientifically to do the preparation work.

Cross-sectoral integration of the lighting industry to develop new ideas

In August this year, Opple Vanke Vanke centralized procurement strategic partner agreement was formally signed. According to the agreement, China Vanke Op home lighting products in the fitting room estate. Vanke and Op position in the real estate industry and Lighting, the cooperation between the two is particularly noticeable in the lighting and the real estate industry.

Lighting is one of the necessities of the real estate renovation, due to the close relationship with the real estate industry, with the cooperation of the real estate business by the extra attention of the lighting business. In addition, consumers in the purchase of lighting industry led lights products, the vast majority also buy tiles, furniture, appliances, flooring products, these industries and enterprises have become lighting companies associated with enterprise resource integration. Can it bring considerable benefits associated with enterprise integration, and is also conducive to corporate branding.

The associated enterprise resource ample

Associated enterprises is that with using of the other channels, it can be able to bring their own direct or indirect sales enterprises.

Associated enterprise here does not mean that the lighting manufacturing industry chain upstream and downstream enterprises, but specifically refers to the relatively close to the channels in the sales of the lighting and consumers need to purchase and decoration products manufacturing enterprises. lighting industry, ceramics, furniture, appliances, air conditioning, flooring, fabric are interrelated enterprises. Real estate companies can purchase products directly, but also lighting and other enterprises associated enterprises.

Right now, the leading form of resource integration in the lighting industry city street light enterprises is: First, in cooperation with the real estate company and to supply products. Second, in cooperation with the relevant enterprises in terminal joint sales, such as furniture, household electrical appliance enterprises cooperation. Cooperation content: formed a strategic partnership with the real estate company, its products; cooperate with furniture, appliances and other enterprises to conduct joint sales terminal.

Help to improve brand awareness

Cooperation with well-known real estate companies will have a favorable impact for the brand awareness of the lighting business. While cooperation with associated enterprises in joint promotional activities, with the influence of the other brands, it also play the role to promote and improve the brand awareness of the lighting business.

How to choose the star as a spokesperson for lighting company

Now there are many companies in the name of the brand to benefit the “signs”. Election of some well-known film stars or beauty as their own company or product “Brand Ambassador” which is no longer a new. Brand Ambassador of goods gradually became popular after the reform and opening up, the Brand Ambassador had already broke into the market, and has become to distinguish mark of favorite products. The people who expressly dubbed the “image of the spokesperson” are many film stars, singers and other well-known figure on the social. This phenomenon are popular as early as in the garment industry, the cosmetics industry and the IT industry. However, some film stars as their brand ambassador in the lighting company, which can be said to be rising in a nearly two years.

In the increasingly fierce competition era, the brand is an increasingly important position in the eyes of some enterprise managers, Recently the brand’s development is very rapid. In just a few years, China has experienced from Hong Kong stars Mainland star international film star and then developed to please the celebrities are “escalating” recently, companies would like to invite former U.S. President grams Lydon to do the advertising operations of the golden Age of the brand Ambassador. Right now, some of the clothing brand competition increasingly intense, and this seems to give the impression that it is a contest of the image spokesperson, an extension of the brand awareness, it seems to rely on the visibility of the image spokesperson. Lighting class enterprise as well, and pay more attention to brand operation of the lighting company business and led lights business. They also requested a number of film and television celebrities as their Brand Ambassador. Generally, do the brand is doing some of the characteristics of its own characteristics. In fact, the key of all the problems does not lie in their own corporate spokesperson who will do, but that request what “endorsement” Brand Ambassador? This fact, it related to the structure of a brand strategy, the so-called brand strategy structure is an enterprise between each brand family. Therefore, enterprises cheer for their own to expand the brand according to their actual situation.

Product quality lighting improvement

When LED high light efficiency, long life, became the chase target of various enterprises, whether we ignore the original intention of LED as lighting, providing people with a healthy, comfortable quality lighting. LED as a strategic emerging industries is the main force of the inclusion of low-carbon energy saving, whether unknowingly that is mislead-ed by energy saving label. As lighting companies, face to select the energy efficiency and comfort of the human eye.The thing we should consider first is that ensure the quality of the lighting, which also is the “diamond” of LED opening up civil lighting market.

1, Emphasis on the light effect too much , ignore the quality lighting

LED lighting industry appear a trend or misleading to whole industry, emphasis on industry-wide optical efficiency and long lifespan too much. As lighting companies, we need to study lighting products itself that can meet the environmental lighting quality.Whether can to meet the comfort. In selection of energy-saving and eye protection, should first meet the eye protection. Under ensuring that the case of lighting quality and comfort and then talk about energy-saving ,rather than energy-saving first.

2, To adjust their thinking starting from the user

Proposed that lighting companies adjust their thinking and think about how to meet customer needs learning the traditional lighting from the user’s point of view,and then thinking the LED how to do , rather than to understand from the view of LED lighting , only thinking where you can exchange for LED lamps.

3, increased lighting quality and visual efficacy evaluation criteria

A lot of people stressed luminous efficiency and lifetime, the proposal whether can increase the evaluation of quality lighting and visual effects based on it.And then let owners or customers are able to see that the LED is not only energy saving, as well as a comfortable, healthy. Make user feel deeply the advantage of the LED.

4, the rational use of LED advantages
The biggest advantage of LED lighting products is lifespan, But limited by the performance limitations of technology products, LED lamps currently can not meet the lighting needs of all environmental spaces. To ensure rational use of its life.Under the environment places of using the light for a long time significant and energy saving to promote LED products.Environment places in a very short period, high lighting requirements are not suitable for the promotion of LED products.

The boom season of led lighting market and warm for inventory to run away

Inventory is the reason for some people running away with money.

Much more small business owners run away in the bad industry base. Chang Ling tells a reporter, lighting industry is weak in this year, most of LED lights enterprises will be more careful when they chose who should be cooperated. They are trying to consider the brand. Those people who run away is just they didn’t have much order, but they still place the order with other factory, so as to there are many inventory in stock. Due to the financial deflect, time for them pay salary and pay balance for the factory, they run away without telling their workers.

At present, boom season of led lighting market come again, it’s also the peak season for customer place order. Some related department from government place an close attention to they, as to they are afraid to run away this time.

That’s why Inventory became the only ” life-saving straw “.

Five major causes of falling sick from overwork

One of the biggest advantage of the industry cluster base is rich and complete industry chain resources, but it does not mean that the industry chain can consciously maintain a healthy and stable. If farming conditions deviate from this, it should be the “Autumn Harvest” season, but not the only brilliant gold and silver, it will also make the industry reshuffle funds strand breaks haze. According to the summary of the investigation by the reporter, the six etiology in Guzhen mature industry cluster base “overwork” and “on foot-shuffling” symptoms today:

A homogeneous enterprise are too dense

Industrial cluster effect for the production of similar or even the same product spring everywhere in enterprises, over-centralized, resulting in serious homogeneity, enterprises for the sake of accessing to low-cost, high profit at all costs. According to incomplete statistics, Zhongshan size led high beam lights lighting market business have over 2000, but really less than 10% of the brand awareness.

Access standards are not standardized

The government, At the same time, made a lot of mercenary, but only glimpse the opportunity to fish in troubled waters, plus the rent-seeking business prospered, the owners only see the immediate benefits, to reverse this trend “free enterprise” the “undocumented outlets quietly breeding.

The boom season of china LED and warm for inventory to run away

The lighting industry traditional cycle is not so good recently year. From the logistics transportation data can be seen, Zhongshan lighting industry of domestic total sales year-on-year decline nearly 30% in this year. Qin Yue logistics chairman Feng Jianzhong said to the reporter, he also reminded the industry reshuffle, enterprises should pay attention to capital chain and safety risk.

According to the reporters visited several professional lighting logistics transport company, the responsible person said: this new customers ( distributors and enterprise ) amount is increased, but the average customer is in decline.

An original in a new white led lighting enterprises to do marketing director said ” Even in the coastal areas, including Changzhou, Linyi, the wholesale distribution base,there didn’t have much opportunity in this as before. The terminal is lack of power, the order is not stabilized again, follow the trend of china led enterprises making it more difficult to do business in this line. “.
Reporters in Changzhou, Linyi and other research learned this from the Zhongshan Ancient Town, they would like to buy the led light from zhongshan directly and then assembly to OEM distribution dealers year-on-year increase locally. Thus, china LED light will become much more cheaper, so that’s the reason this industry become more and more hard than before.
” wholesale price of 3.8 rmb for 3 by 1 watt LED die-casting lamp, and wholesale price of 5.5 yuan for 3 times 1 watt bulbs ” This is the reporter visited the Zhongshan lighting street received some enterprise price leaflets on the visible content, which was crammed with more than 20 LED lights photos. The low price make people feel doubtful.

” Boom season is forthcoming, recently many china LED enterprises have benefit a lot from the led industry. Many people will come zhongshan for purchasing led light at this time of the year. But there are some enterprises have some bad thought. Crystal lighting chairman Chang Ling discloses to the reporter, some of the company and some people will run away once their customer placed the order with them, which cause great influence in this chain for a large number of enterprises and dealers of the capital chain.

500 million led lighting market scale needed R & D support

But we should also see that we have a big gap compared with enterprise innovation ability and multinational companies, most of the nearly 5000 LED lighting companies in China is still stuck at the level of small workshops and small factories, and the quality of product is uneven. New listing the six packaging applications enterprise R & D team for less than 200 multinational R & D personnel in more than 2,000 people.

Another lack of R & D investment and scattered upstream lack of core patents, more than 80 units of the “Eleventh Five-Year” period 103 topics to split 3.5 billion 863 plan research funding, while the multinationals annual R & D investment of 300 million. The rapid development of semiconductor lighting technology, product life cycles are very short, if a little slack on the technical innovation and product development, it will cause a widening gap with the international advanced level.

In response to these issues, the National Development and Reform Commission, Central Information Secretary, Deputy Director Xie pole made important instructions from a long-term development perspective: To clear positioning itself, the formation of a common technology platform, industry standard guide, three promote technology innovation and industrialization. In standards development, China has formulated and announced 12 GB and 10 line standard, National Semiconductor Lighting Project R & D and Industry Alliance, the CSA led the development of the test methods and technical specifications of the 10 applications.

China in the field of general lighting LED lighting market has been more applications, such as tunnel lighting, road lighting, airfield lighting and underground lighting, etc., also emerged in the application of a number of demonstration projects, such as the Great Hall of the semiconductor lighting energy saving project, the Potala Palace in Tibet semiconductor lighting energy-saving projects, the Water Cube and the Shanghai World Expo Pavilion LED lighting. But the general LED lighting market share is still small, the application is still in the early exploratory stage, large-scale promotion there is a long way to go, especially the need to solve the following problems:

(A) LED lights price is still high, although state financial subsidies, it’s difficult to achieve an acceptable level of most of the projects and the ordinary people. This requires technically further innovation and development, reduce costs, and develop a large-scale industrialization can low price products.

(B) the current semiconductor lighting product testing methods and standards development is lagging behind, far behind the technology and product replacement rate. This leads to the uneven quality of the products on the market, it difficult for users to identify the product is good or bad, the defective circulation market share is still relatively large, people have a poor understanding of LED lighting products.

(C) industrial resources are not centralized, the market is chaotic, disorderly, cheap malicious competition is widespread, affecting the long-term and orderly development of the whole industry.

(4) Social awareness is not part of the field of energy saving, energy-saving effect of cognitive semiconductor LED lighting market is not yet in place.

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月份：2012年10月