Now there are many companies in the name of the brand to benefit the “signs”. Election of some well-known film stars or beauty as their own company or product “Brand Ambassador” which is no longer a new. Brand Ambassador of goods gradually became popular after the reform and opening up, the Brand Ambassador had already broke into the market, and has become to distinguish mark of favorite products. The people who expressly dubbed the “image of the spokesperson” are many film stars, singers and other well-known figure on the social. This phenomenon are popular as early as in the garment industry, the cosmetics industry and the IT industry. However, some film stars as their brand ambassador in the lighting company, which can be said to be rising in a nearly two years.
In the increasingly fierce competition era, the brand is an increasingly important position in the eyes of some enterprise managers, Recently the brand’s development is very rapid. In just a few years, China has experienced from Hong Kong stars Mainland star international film star and then developed to please the celebrities are “escalating” recently, companies would like to invite former U.S. President grams Lydon to do the advertising operations of the golden Age of the brand Ambassador. Right now, some of the clothing brand competition increasingly intense, and this seems to give the impression that it is a contest of the image spokesperson, an extension of the brand awareness, it seems to rely on the visibility of the image spokesperson. Lighting class enterprise as well, and pay more attention to brand operation of the lighting company business and led lights business. They also requested a number of film and television celebrities as their Brand Ambassador. Generally, do the brand is doing some of the characteristics of its own characteristics. In fact, the key of all the problems does not lie in their own corporate spokesperson who will do, but that request what “endorsement” Brand Ambassador? This fact, it related to the structure of a brand strategy, the so-called brand strategy structure is an enterprise between each brand family. Therefore, enterprises cheer for their own to expand the brand according to their actual situation.