Terminal led the channel to build compared to the relatively LED R & D and manufacturing hot link a bit slow. At present, the professional management of LED lighting manufacturing companies have thousands, but in the end of the market, specializing in LED products, operating businesses, there are few, LED lights store in the market is relatively rare. Recently, the author on the topic of the LED lights store construction with the industry exchange, I learned to do the LED lights store, the internal strength of repair can be certain to be solid.
LED lights store appears, in response to market demand and the birth. Technology Co., Ltd. of Zhongshan lighting of the public the Guohua Guo Zeng so tell the reason of the creation of the LED lights store. In 2009, the company launched sales of LED indoor lighting, led streetlight. LED interior lighting Products and situational experience, the company stepped up the construction of the LED lights store. 10 shops have been established throughout the country, covering an area of 60 square meters, and a large flagship store of 100 square meters. Thus, with the rapid development of the LED, in particular the promotion of LED indoor lighting applications, will also accelerate the construction of the LED lights store.
Build stores, to enhance product sales, brand image of the LED lights, LED lights store, consumers, attract, or the propaganda of the corporate culture, product display and promotion and so play a crucial role. The same time, the store also carries the function of the product after-sales service, and is conducive to enhancing the competitiveness of enterprises and market satisfaction. However, the pace of construction of the LED lights store in the country is somewhat slow. The reason is mainly the following five constraints.
1.Product positioning is not clear
Currently, many companies launched LED-sided pursuit of large, whether it is outdoor lighting, indoor lighting, whether it is a high-power, low-power, as long as the LED on. Some companies are even more “hungry”, those who can make money doing. However, operating stores, requires the products have a clear positioning, combined with consumer demand segments, for different functions, different environments, the combination of varying degrees of differentiation factors of production. In this way, be conducive to the promotion and marketing of the store late.
2.Brand the absence of
For stores, it generally requires more standardized, unified, standard image and the operating mechanism, which requires the LED manufacturers with high brand influence and market operation ability, the daily operations of the business, the management of all aspects of the guidance. LED rise time is also only 2023 only, the well-known lighting companies still in the R & D of LED early stages of production, the influence of the LED brand has not yet appeared on the market, LED market is still in the state of a feudal infighting. Products of varying quality, lack of leadership brands, which makes a lot of businesses is very confused in choosing LED downlight cooperation between manufacturers. I know a LED lights store, the store agent LED brand up to more than 10, and more than some second and third tier brands. A far cry from such a mixed state away from our true sense of the LED lights store.
3.Professional talent shortage
To open the LED lights stores, manufacturers and merchants must be injected into the professional talents, and enhance the training of LED expertise, enhance their degree of concern and insight on trends in the development of new industry products, and through regular training, so that they have ability to provide lighting solutions for our customers. Professional shopping guide talent is a key factor to improve store sales, a piece of soft power, Should not keep up, is bound to restrict the development of the store.
LED with high technical content, and a new sunrise industry, the LED is facing a professional, high-end the embarrassing lack of personnel, which to some extent affected the construction of the LED lights store. Traditional lighting technology content is low, the Purchasing Guide a little training, the product features, characteristics, and use clarity to convey to the customer. The particularity of the LED products, many factory owners, sales of LED-related technology, product features are in the state of a smattering of more appropriate training for both businesses, Purchasing Guide. On the one hand, consumers of the LED little is known about the urgent need for professional shopping guide on hand to explain the advantages and characteristics of the product; the other hand, the existing sales staff could not do this important task, it will increase the difficulty of the operation of the store.
4.A single product line
Similar to such circumstances is also the challenges facing many LED lighting manufacturers. As a store, it needs to provide a rich variety of products to let customers into the store consumer to choose, so as to attract, retain live customer. At the same time, the store also needs multi-level product portfolio to share the rent and other cost pressures. Single product line greatly affect the profitability of the LED lights store, the LED lights store development of the major constraints.
July 8, color, Zhongshan City, Long Lighting Co., Ltd., general manager into a high-fat, lighting, color Lang since 2003 the operation of LED lighting products, LED decorative lights, lights with main. With the booming LED market, this year, color Lang lighting also increased investment in the LED, the company invited the celebrity endorsements, LED lights store construction is also actively. However, a high total frankly, these LED lights store is not a real sense of the store, currently need to further expand the company’s LED product line, full LED product line can not support a single store operators, therefore, in the shop, also need to put up energy-saving lamps, fluorescent tubes, downlights, spotlights and other products.
5.The high cost of L.E.D
The price is the most sensitive factors in consumer buying behavior, “watershed” is a competitive environment. At present, the LED core chip technology still lies in the hands of the big brands abroad, the high cost of domestic manufacturing of LED lighting Products such as LED High Bay Lights, which makes LED lamps there is no terminal market prices competitive advantage. A fluorescent light tubes, energy saving lamps, as long as a few dollars more than ten dollars, and a LED lamps on the hundred dollars, for the majority of consumers, it is difficult to accept. Thus, although the total cost of the LED lamps (including acquisition costs + energy costs + maintenance costs + cost of waste disposal) which is lower than the incandescent and fluorescent lamps, but consumers still purchase cost of the selection criteria, and not too concerned about the high quality or more features. Coupled with consumers old products also prone to the mindset of the consumer, at the same time to worry about buying new products will bring their own loss of uncertainty and risk, LED lighting application has not been popularized in the civilian market. LED lighting products only respond to the needs of the engineering and LED opening of the store it is not important.