As we all know, Advertising is very important, but few people know that, Advertising is very important for solar street lighting manufacturers. Now, solar street lighting manufacturers are producing more LED Lighting Products, but the marketing of solar street lighting manufacturers are not easy.
Advertising is propaganda tool for some specific needs, certain forms of media, open and widely to the public to pass information. The ads have broad and narrow, general advertising, including advertising of non-economic and economic ad. Non-economic ad refers to the not for profit for the purpose of advertising, also known as the effect of advertising, such as the executive branch of government, social institutions and even individuals a variety of announcements, notices, statements, and the main purpose of the promotion; narrow ad refers only to economic advertising, but also known as commercial advertising, the profit for the purpose of advertising is usually an important means of communicating information between commodity producers, operators and consumers, or companies dominate the market and sell products, provide an important form of labor, the main purpose is to expand economic benefits.
Advertising, to determine the organization or individual for certain purposes, to rely on to pay fees within the prescribed time, in accordance with the requirements of a communication activity by a designated media, spread out the real information. He believes that this definition from the practice, must be able to reflect the essential attribute of the ad can also be explained through in addition to commercials advertising phenomenon. Such as the “Personals”, “Government Notice” and “meeting notice” has nothing to do with the economic, public service ads. Creative advertising in China, the commercials have not yet reach the peak, there is the great bubbles of non-rational behavior; With the maturity of consumers, industry norms, companies will move toward a rational, it will naturally fall to enable the ordinary model will become the mainstream; the same time, the ads will have sprung up everywhere and have matured and can not avoid the challenge. To enable image spokesperson, there may be a variety of purposes, especially when the era of “sub-string effect” and the speculation in vogue. Author in the image representative in accordance with the “accurate marketing point of view of theoretical summary, found that the basic characteristics of the modern market image of the spokesperson and brand advertising to convey a unique, distinct personality advocates, so that products can be to establish some kind of contact with the target consumer group, the smooth into the consumer’s life and vision of the soul with deep communication, and establish some kind of impression in their mind and status, so the brand becomes a meaningful symbol with a value-added. Through the media or a vector for resorting to the target audience, in order to establish and build the brand image of the personality of the brand clouds markets. He or created through the brand’s image of people with unique charisma endorsement, with a distinctive brand personality and confidence; or by film stars, public figures great affinity endorsements to the target audience, the brand product quickly imposed on the purchase of the target consumer group ; or fictional character interpretation of the brand narrative, to convey the brand philosophy and value orientation, has won the recognition of the target audience; or endorsement by the image of comic cartoon animals, and create a lovely, refreshing brand image, people laugh in the right brand happy associations and impressions. His image of endorsement is not exactly equal to the corporate image, so his popularity does not mean that the product will be able to popularity. Supervision of enterprises and their cooperation becomes very important. They should have self-discipline, sense of responsibility, to really integrate into the corporate culture, the true intentions to the interpretation of the concept of product promotion will highlight the widely advertised the meaning.