Khaled bin Mohamed bin Zayed witnessed the signing of a strategic partnership agreement between the Abu Dhabi Department of Culture and Tourism, Nova Sky Stories and Analog.
The multi-year partnership consolidates Abu Dhabi’s leading position in immersive storytelling and entertainment innovation.
His Highness Sheikh Khaled bin Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Chairman of the Abu Dhabi Executive Council, witnessed the signing of a strategic partnership agreement between the Abu Dhabi Department of Culture and Tourism (DCT Abu Dhabi), Colorado-based Nova Sky Stories and Abu Dhabi-based Analog, a UAE company specializing in physical intelligence and mixed reality technology.
Through this multi-year partnership agreement, Abu Dhabi will launch a groundbreaking initiative to incorporate state-of-the-art drone technology into large-scale immersive storytelling, further consolidating its position as a global center for entertainment innovation. Multiple iconic locations will stage synchronized drone performances to create artistic narratives that interweave the UAE’s rich heritage and vibrant future.
The light show will feature the world’s most advanced fleet of 10,000 drones, a first for the region, combining cultural storytelling with advanced drone technology to create an immersive experience.
His Excellency Mohamed Khalifa Al Mubarak, Chairman of DCT Abu Dhabi, said: “By leveraging innovative technology, we are finding new and immersive ways to share our vision and culture with the world. At the intersection of creativity and entertainment, our partnership with Nova Sky and Analog will challenge convention and set a higher bar for residents and visitors to experience. These visual spectacles reinforce Abu Dhabi’s position as a leader in entertainment innovation, creating immersive and memorable moments for all.”
Kimbal Musk, CEO and co-founder of Nova Sky Stories, said: “We are thrilled to be working with DCT Abu Dhabi. With this groundbreaking initiative, Abu Dhabi is at the forefront of embracing innovation and will have the world’s largest and most advanced fleet of light drones for cultural storytelling and entertainment experiences. Nova is enabling the world’s greatest artists and musicians to take their art to the skies, and we can’t wait to show the world what’s possible with a fleet of this size.”
Alex Musk, Founder and CEO of Analog Kipman said: “Abu Dhabi’s skyline will become a dynamic canvas for storytelling. We will paint a holographic narrative in the sky, blending tradition with new-age technology to allow audiences to experience the spark that is only possible when imagination meets reality. At Analog, we exist to create new realities and by partnering with Nova Sky Stories, DCT Abu Dhabi is reimagining entertainment in a way that not only pays homage to Abu Dhabi’s heritage, but also sets the benchmark for immersive experiences around the world.”