Brazil, one of the “BRIC Five” last few years due to the adjustment of national policy, economic momentum was gradually rising trend. At the same time, Brazil is South America’s largest energy consumer, since the 1980s, the Brazilian Association of the relevant government departments and organizations to develop and implement a series of policies and measures on energy efficiency, to encourage producers and consumers to produce and purchase energy-efficient energy-saving products to reduce the rapid economic development of the impact on society and the environment and destruction. Among them, Brazil’s national plan includes energy-saving power by reducing the residential, commercial, public service establishments, industrial electricity to energy conservation, encourage the development and use of efficient lighting products, with the local power company jointly conduct public lighting renovation project, out of inefficient lighting; and power companies through co-financing of demonstration projects, energy audits and publicity activities to promote energy-saving lamps and LED products.
In the promotion of efficient lighting products, Brazil ANEEL, Brazil Standards Authority and the manufacturer jointly implemented a series of light bulb replacement program, as part of the amount allocated from the budget in order to reduce subsidies to energy-saving lamps and LED products price; regulations that will completely ban incandescent June 2016, to promote LED lamps, lighting market in 2016, Brazil is expected to reach $ 4.72 billion, of which LED will reach 50% market share, thus LED lamps in Brazil consumption growth rate will reach 46.7% (2013- 2016).
As the host country in 2014 World Cup, the 2016 Olympic Games, the output will exceed one trillion US dollars of market opportunities. 2016 Olympic Games will greatly promote the development of Brazil hotels, Olympic Village, tourist facilities and urban transformation projects. China has become Brazil’s largest LED importing country, more than 60% of its total imports, Brazil’s dependence on imports of Chinese lighting gradually increases. Overall, the Brazilian market has “great potential, policy support, technical progress” external opportunities for China’s semiconductor lighting industry is concerned. However, despite the great potential of the Brazilian market, but the market is difficult to develop high.