Under globalization overseas markets, is a vast blue ocean. Worldwide LED lighting in emerging markets is becoming increasingly been watching, began to usher in the dawn of a new development – Today, many domestic LED lighting companies have been gearing up, have set their sights on Russia and the CIS countries. However, the market saw the wind, smell the breath of the market is not enough, even more important to understand the essence of the market.
First, in accordance with the gross margin level points, the market demand can be divided into three kinds: Government Lighting Project: higher margin, this part of the market is well-known European companies and well-known local brands compete relations major markets, landscape lighting design, lighting and buildings lighting based; replace demand: From 2012 onwards, indoor and outdoor LED public lighting and home lighting needs to gradually replace the class from the amount, so the LED lighting stores in different basic products have shelves. New Clothes needs: mainly office space, CBD, high-end residential buildings usually LED panel lighting lights, LED downlights, LED Strip Light Bulb Spotlight demand and relatively strong.
Second, in accordance with the subdivision application areas can be divided into three major kinds of strong demand in the market: commercial office space to replace: factories, underground parking, hotels, office buildings, hospitals, etc., LED T tubes, lights, downlights, bulb , spotlights have started to replace large quantities, the price competition is very fierce. Replace lighting: LED streetlights replaced locally in small quantities to start the next 2-3 years will be replaced by the formation of large wave. Stadium lighting and landscape lighting design: the 2013 Universiade in Russia, Sochi 2014 Winter Olympics, 2018 European Cup and other international sports events, which greatly promoted the implementation of the local government’s energy saving LED design and application engineering.
Russian LED market contains a variety of market opportunities, China LED companies can adopt flexible ways to achieve exports or cooperation. Direct exports in Russia, Chinese enterprises can be sold directly to local enterprises growing LED LED materials, or play the advantages of LED products, excellent value for money, but also to seize the opportunity of the development of local LED enterprises in Russia, driven by exports of raw materials and technology through investment cooperation.
