作者：Blade

Using LED light, aircraft can also access to phone call

LED lighting can not only enlightening, but also surf the Internet! On the air flight, using LED Internet, phone, will not endanger the safety of aircraft. October 18, Guangdong Province, the LED theme park “was officially opened in Guangdong Science Center Park, which is the first domestic LED lights theme park, vice governor of Guangdong Province, Chen Yin attended the launching ceremony and delivered a speech.

Using LED light, aircraft can also access to phone call

What is LED? and what is the advantage of LED? what does Guangdong LED industry doing? The purpose of the theme park is to answer these three questions.

At present, on the flight, we must turn off the phone, and also can not access to Internet. But if we install a LED light on top of security in an airplane seat, and  also install the LED pulse signal receiving device on a computer or mobile phone,  we can surf the Internet, play cell phones, and it will not interfere with aircraft radar signal, also the safety of an aircraft unaffected.

The message says, the Civil Aviation Administration of China are planning phases in the civil aviation satellite communication device. ” Installation of satellite communication equipment, aircraft can through the LED light optical communication link network.

In this exhibit, the most popular is the ” LED hologram ” and rgb led mood light, people, standing in front of the screen, turning a large cube, can be appeared small waist on the screen , Guangdong Science Center, a holographic image of city square.

China Civil Aviation Bureau asked the airlines in the first stage in 2013, according to the company’s fleet of the actual situation, to achieve 20% aircraft with satellite communication ability; in 2014 January, all the introduction of the new aircraft should have the ability of satellite communication; at the end of 2014, the total fleet of 45% aircraft should have the ability of satellite communication; at the end of 2015, the total fleet of 70% aircraft should have the ability of satellite communication.

According to the Chinese Civil Aviation Bureau statistics, at present our country already had a few on international routes and in the southwest plateau operation of aircraft equipped with LED light and data link communication, while the vast majority of domestic routes in the operation of the aircraft, which is equipped with data link communication system and communication, China aircraft only high frequency communication.

The LED lighting promotion of the “user experience” are “out of the industry, and to the general public”

At first glance, “LED”, outsiders think it of more science and technology, and classified as a serious academic areas. However, the development of the LED lights will eventually move towards a civilian, and to become part of people’s daily lives,. In many cases, we advocate LED applications to be people-oriented, but if the people are ignorant of the led lighting market growth, so where does “people-oriented”. At present, phone focus on user experience, furniture focus on user experience, and even a small flapper should focus on the user experience. How  about the era of LED lighting, How can we not focus on “user experience”?

The LED lighting promotion of the "user experience" are "out of the industry, and to the general public"

I believe that the “user experience, people-oriented “is perhaps the museum experience with the original target. Right now, the LED industry promotion, more government-led policy down, you must perform, as it is for the future of LED industry which has a broad space for development. However, in the promotion of the process, the drawbacks appeared in just to push blindly, it never starts from the feelings of people; In fact, many laymen LED lighting understanding merely recognize stage, they also need time to accept and use.

The development of the industry is not “behind closed doors, the LED promotion can not be limited. It can be said that the construction and opening of the Museum of the LED theme park experience, is the big progress for LED promotion, and it is for the general public to provide a platform to try for themselves, recognizing the LED and understanding of LED lighting application, which is diversified.

Mercury consumption for energy-saving lamps in China is about 20 tons / year, 1 mg of mercury into the ground will result in 360 tons of water and soil pollution around, these data are not new, but it is the electric light that facing with the objective facts. As the world’s largest mercury production, use and emissions country, China has become the world’s most polluted mercury region. But now in mercury pollution prevention and control work, but weak in basic research, the lack of economic feasibility of alternatives and mitigation technologies and many other issues.

Risk and confusion of the transformation of traditional whole home lights

The traditional home furnishing lighting transition to LED lights overall home furnishing lights, for many behind the enterprise, it is a turning point. as the prince, rise in the official world. A man touched down and a person out, there are some frustration. But then how to speed up at the man who are ahead of you, and let others no way to go? This is a technical question, it’s hardness and opportunities accounted for each half. ” Hardness” that everybody knows, the ” opportunity ” what specific things it means to? It is like that the ” crisis ” of the word to confirm all two dismantling, see — a “crisis ” machine ” moderate views.

Risk and confusion of the transformation of traditional whole home lights

I believe that this view is obsolete but it is not out of date or distortion. We can take F1 as an example to illustrate, the transition is in fact equivalent after turning bit of a racing, the knowledgeable people may know, before turning the corner, the riders are in good advance preparation. Good practice to turn a corner the tactical, car ass beautiful drift master brake of the car to cross the other side, it is followed by riders to get rid of the front driver’s Anti-win magic weapon. This is also called the “machine”; but at the same time due to the high speed on the F1 circuit, the steering is often overturned on an unexpected high incidence, while playing drift accidentally drifted into heaven. This is the so-called “crisis”.

In the circumstances of this crisis and opportunities, part of the the traditional overall home lighting brand for whether the overall transformation to LED home lighting, or how long to transformation are still doubts about the overall LED home lights. Research and development of technology, personnel, large-scale production capacity, upgrade management systems, home lighting innovative channels, after-sales service system matches on LED home lighting needs development? Offensive rush LED yellow led lights field is equivalent to a blind bend-bit accelerated ahead, only hard power with soft power and timing, it can avoid technical drift drift to go to heaven, and the future of the enterprise is ruined in an idea impulse.

Standardization advance of LED industry

The standardization problem has always been the focus of the LED industry. In many complain the LED industry standard, at the time, many regional standard comes on stage in succession, technical specification for continuous releases, so there are so much to know what shall prevail; in many people called for the LED industry should establish national standards at the same time, the establishment of the standard time is really conducive to the rapid development of LED lights industry and the question sound is ceaseless amplification. There is no standard, the LED industry healthy and orderly development is difficult to ensure, with standard, or with restrict the development of LED industry. so about Standard problem, how to solve?

Standardization advance of LED industry

1, lack of standard
LED industry have different standard at present, no matter from central to local. Because of the lack of unified standard, many enterprises do not know the exact standards. Enterprise should take the standard according to the different requirements of the technical for rectification and also satisfy the stability requirement. It’s more difficult for enterprise to do business so it disturb the market . The relevant departments should not only coordinate the standard but also should strengthen standards enforcement.

2, low standard and limitation in representing
At present, either the national standards or local standards, its representation is very limited, and there are many error. As for the formulation of standards , a few enterprises base on their technical status of implementation Therefore enterprises participating in the standard setting process became more representative. In addition, domestic technology is not so good and a limited standard. We should propose foreign firms enter into this standard, and it also can deepen the understanding of foreign technology.

3, the formulation of national standards should not be too fast, which should be simple but not detailed
LED technology level and product performance increases too fast , which cause the standard lag behind the industrial development, thereby constraining the development of the industry. Suggestions for the development of standards should not be detailed, which should be more qualitative description and less quantitative standard. The concerned departments should be standardized and should not just propose these problems directly.

4, construction of public testing or monitoring platform
LED industry lack of market dominant under the governmental dominant period which will have much adverse influence to the development. It is suggested building a public platform for detecting or monitoring, regular domestic LED lighting products such as  streetlights for the authority released. Let people judge this product.

led industrial base policy integration is increasing and grasp business opportunities

In early 2009, town Party Secretary Wu Runfu when accepted the media interview said: ” at present, my town enterprise development has entered a new stage, but as a result of the small rich Ann smallholder consciousness and market competition, especially in the current financial tsunami caused by the operation difficulty greatness and other factors, some enterprises run the two times to do pioneering work, continuous innovation enthusiasm is increasingly thin. Therefore, I hope all the led industrial lights in led lights and people who are facing difficulties, can see more opportunities, and seize the opportunity to do pioneering work the two times, in the development of enterprises, they will continue to become bigger and stronger, a new generation of young people should actively do pioneering work. ”

led industrial base policy integration is increasing and grasp business opportunities

In order to create a good business environment, Ancient town this year invested about 5000000 yuan to support incentives brand and innovation of science and technology. At the same time, in order to accelerate town industry, it has characteristics of “the small and medium-sized enterprise incubator (Business Service Center ) ” construction, publish favourable policy, the policy innovation, management innovation and service innovation, form a complete facilities, and improve the function of business incubator, the ancient town of two business to create the ” talent — technology — environment ” the Trinity good business conditions, cultivating strong town innovation culture atmosphere.

Enterprises to grasp business opportunities from policy integration

“The policy of resource integration for enterprises is very important, because some enterprises are unable to understand and grasp the development direction of national policies, they are not clear state in advocating for what? In opposition to what? Or a region is to carry out what kind of led industrial policy, corporate are wrongly thinking that has nothing to do with, thus losing the opportunity to meet the eye everywhere, even death. ” Industry expert Yao Xiaohong on whether the enterprise reasonable policy resource integration and the importance of evaluation to.

It is true that the policy of enterprise resource integration relates to the enterprise’s development direction and the future way of policy, enterprise resource integration is the actor to play the understanding, if an enterprise does not know what the government is doing, and does not know the director wants to do, actor ‘s bounce, random play, it only go to die.

Zhongshan East Road in Nanjing newly installed landscape lights that all use green led lights

The Science Association Annual Meeting in Nanjing in 22th 2009 “on the the venue of LED technology development and application” Nanjing Illuminating Engineering Society said, with technology development, LED (light-emitting diode (LED) lighting) lighting will is the trend of the times by is used as a lights,but due to the relatively high prices, is still a long way to go in the future.

Zhongshan East Road in Nanjing newly installed landscape lights that all use green led lights

replace traditional street lights within 5-10 years

Starting from 28th  April  this year, the Ministry of Science and Technology start a “Ten City, ten thousand” semiconductor lighting application engineering pilot launched in 21 cities in 16 provinces,municipalities directly under the Central Government. Green led lights in many cities have applications in the landscape, tunnel, street lamps. Nanjing has just completed Zhongshan East Road , all  use LEDs too. Insiders predict: in the near future, Where there are light emitters will be LED to replace.

“For example the street lights, LED instead of the present traditional street lights, is a kind of trend, it is estimated that another 5 to 10 years can make .” Experts say, the street light is an important part of the lighting of the city lighting, and the traditional high pressure sodium lights often used high-voltage sodium lamps. The low efficiency shortcomings of the overall glazing caused a huge waste of energy. According to reports, high-voltage sodium lamps lighting lamps need the support of lighting. And because the high voltage sodium lamp light is irradiated to the surrounding
, about 40% of the light will be obscured by the lighting. The Green led lights don’t have diffuse of light .Light efficiency is higher 80% to 85% than high-voltage sodium lamps.Once measurements are done by someone.And it is significant energy saving effect of high-power LED street light.Instead of high-voltage sodium lamps can save more than 60% . The reporter also learned that currently in Luhe longchi Lake , the effect is very good about 100 LED street lights installed.

The genuine LED TV don’t appear on the market yet

The ultra-thin, energy-saving, colorful … Recently, major appliance brands have been pushing LED TV, claiming to be a new generation of high-definition television products. the venue LED technology development and application in Nanjing Science and Technology Annual Meeting of 22th 2009. According to reports, the real LED TVs use LED panel as a light-emitting unit with LED to display the color screen. Yang Haifeng said, the LED panel production technology is far from mature ,mainly the resolution isn’t enough. Household LED TV products is still in development and don’t appear on the market yet .

From the policy integration of lighting industry development trend

The formation of an industrial base can not be separated from government, industry, marketing, academia, research and the five elements, in fact, it is to represent the so-called official government policy support. Including why the officer is placed in the first place, because the officer is an industry director, officer can not form a mature industrial base.

From the policy integration of lighting industry development trend

Policy of integration of resources is the understanding and mastery of the led lights  lighting industry theory. One of the elements of the “official” should be divided into government policy resources integration and enterprise integration policy resources in two parts. Which government integration policy resources, mainly for the introduction of a series of promotions and support policies, an industry toward prosperity, regional governments are more investment through preferential policies, gathered a group of enterprises, which formed an industrial base, and gradually to create a regional brand. Integration policy resources, mainly for the introduction of local government, industry and commerce, taxation, land, capital, incentives to support scientific and technological innovation, channel construction and even understanding and mastery of the accounts, children’s education and other preferential policies, including transportation, utilities also , the familiar and utilization of the industrial park, logistics support and other industrial environment.

At present, Through the policy resource integration, it just formed the town lighting industry base, but while it is through the integration, it formed a base in Fujian, Wuning, Sichuan Jiangxi sky Wanzhou, Nanhai Luo village and other places. NVC, opple, history of the Ford and a number of strength of enterprises by means of their keen grasp of policy, and form their own core competitiveness.

The five key points of policy resource integration

Both the local government and the production enterprises, in the policy resource integration, we should pay attention to five points, thus to achieve the twice result with half the effort.

Point: understand the industry development theory. Using theory to guide practice, first to seek. The government or enterprises for industrial development and theoretical understanding, to some extent, can help the more keen to find shortcuts, and to find the key to solve the problem, scientifically to do the preparation work.

Cross-sectoral integration of the lighting industry to develop new ideas

In August this year, Opple Vanke Vanke centralized procurement strategic partner agreement was formally signed. According to the agreement, China Vanke Op home lighting products in the fitting room estate. Vanke and Op position in the real estate industry and Lighting, the cooperation between the two is particularly noticeable in the lighting and the real estate industry.

Cross-sectoral integration of the lighting industry to develop new ideas

Lighting is one of the necessities of the real estate renovation, due to the close relationship with the real estate industry, with the cooperation of the real estate business by the extra attention of the lighting business. In addition, consumers in the purchase of lighting industry led lights products, the vast majority also buy tiles, furniture, appliances, flooring products, these industries and enterprises have become lighting companies associated with enterprise resource integration. Can it bring considerable benefits associated with enterprise integration, and is also conducive to corporate branding.

The associated enterprise resource ample

Associated enterprises is that with using of the other channels, it can be able to bring their own direct or indirect sales enterprises.

Associated enterprise here does not mean that the lighting manufacturing industry chain upstream and downstream enterprises, but specifically refers to the relatively close to the channels in the sales of the lighting and consumers need to purchase and decoration products manufacturing enterprises. lighting industry, ceramics, furniture, appliances, air conditioning, flooring, fabric are interrelated enterprises. Real estate companies can purchase products directly, but also lighting and other enterprises associated enterprises.

Right now, the leading form of resource integration in the lighting industry  city street light enterprises is: First, in cooperation with the real estate company and to supply products. Second, in cooperation with the relevant enterprises in terminal joint sales, such as furniture, household electrical appliance enterprises cooperation. Cooperation content: formed a strategic partnership with the real estate company, its products; cooperate with furniture, appliances and other enterprises to conduct joint sales terminal.

Help to improve brand awareness

Cooperation with well-known real estate companies will have a favorable impact for the brand awareness of the lighting business. While cooperation with associated enterprises in joint promotional activities, with the influence of the other brands, it also play the role to promote and improve the brand awareness of the lighting business.

How to choose the star as a spokesperson for lighting company

Now there are many companies in the name of the brand to benefit the “signs”. Election of some well-known film stars or beauty as their own company or product “Brand Ambassador” which is no longer a new. Brand Ambassador of goods gradually became popular after the reform and opening up, the Brand Ambassador had already broke into the market, and has become to distinguish mark of favorite products. The people who expressly dubbed the “image of the spokesperson” are many film stars, singers and other well-known figure on the social. This phenomenon are popular as early as in the garment industry, the cosmetics industry and the IT industry. However, some film stars as their brand ambassador in the lighting company, which can be said to be rising in a nearly two years.

How to choose the star as a spokesperson for lighting company

In the increasingly fierce competition era, the brand is an increasingly important position in the eyes of some enterprise managers, Recently the brand’s development is very rapid. In just a few years, China has experienced from Hong Kong stars Mainland star international film star and then developed to please the celebrities are “escalating” recently, companies would like to invite former U.S. President grams Lydon to do the advertising operations of the golden Age of the brand Ambassador. Right now, some of the clothing brand competition increasingly intense, and this seems to give the impression that it is a contest of the image spokesperson, an extension of the brand awareness, it seems to rely on the visibility of the image spokesperson. Lighting class enterprise as well, and pay more attention to brand operation of the lighting company business and led lights business. They also requested a number of film and television celebrities as their Brand Ambassador. Generally, do the brand is doing some of the characteristics of its own characteristics. In fact, the key of all the problems does not lie in their own corporate spokesperson who will do, but that request what “endorsement” Brand Ambassador? This fact, it related to the structure of a brand strategy, the so-called brand strategy structure is an enterprise between each brand family. Therefore, enterprises cheer for their own to expand the brand according to their actual situation.

Product quality lighting improvement

When LED high light efficiency, long life, became the chase target of various enterprises, whether we ignore the original intention of LED as lighting, providing people with a healthy, comfortable quality lighting. LED as a strategic emerging industries is the main force of the inclusion of low-carbon energy saving, whether unknowingly that is mislead-ed by energy saving label. As lighting companies, face to select the energy efficiency and comfort of the human eye.The thing we should consider first is that ensure the quality of the lighting, which also is the “diamond” of LED opening up civil lighting market.

Product quality lighting improvement

1, Emphasis on the light effect too much , ignore the quality lighting

LED lighting industry appear a trend or misleading to whole industry, emphasis on industry-wide optical efficiency and long lifespan too much. As lighting companies, we need to study lighting products itself that can meet the environmental lighting quality.Whether can to meet the comfort. In selection of energy-saving and eye protection, should first meet the eye protection. Under ensuring that the case of lighting quality and comfort and then talk about energy-saving ,rather than energy-saving first.

2, To adjust their thinking starting from the user

Proposed that lighting companies adjust their thinking and think about how to meet customer needs learning the traditional lighting from the user’s point of view,and then thinking the LED how to do , rather than to understand from the view of LED lighting , only thinking where you can exchange for LED lamps.

3, increased lighting quality and visual efficacy evaluation criteria

A lot of people stressed luminous efficiency and lifetime, the proposal whether can increase the evaluation of quality lighting and visual effects based on it.And then let owners or customers are able to see that the LED is not only energy saving, as well as a comfortable, healthy. Make user feel deeply the advantage of the LED.

4, the rational use of LED advantages
The biggest advantage of LED lighting products is lifespan, But limited by the performance limitations of technology products, LED lamps currently can not meet the lighting needs of all environmental spaces. To ensure rational use of its life.Under the environment places of using the light for a long time significant and energy saving to promote LED products.Environment places in a very short period, high lighting requirements are not suitable for the promotion of LED products.