3. The price war. Chip technology improvement, raw material
overcapacity etc caused LED lighting products in LED lighting industry, price reduction that is the development trend of the industry.But there are many businesses of fish in troubled waters on the market. Shoddy,counterfeiting and other acts of “LED” under the banner of “cheap banner hanging sheep’s head to sell the dog to hurt consumers’ Heart, also caused the to unfair competition of industry. The true price war is bound to dampen consumer confidence to new thing.The lighting companies how to reshape consumer confidence, to create a cost-effective product. The highlight of lighting companies is how to carry out publicity and channel activity.
4. Quality problems.Quality and Technical Supervision in the Guangdong
Province inspect to LED lighting products sampling, inspected a total
of 23 batches about the LED Panel Light products of production self-ballasted Guangzhou, Shenzhen, Zhuhai, Foshan, Zhongshan, Huizhou, Dongguan etc 21 enterprises in the seven cities In September.17 batches failed inspection,and pass rate is less than 30%. Even some of the better-known brand products also fail. Although LED lighting has a long lifespan, good light effect. Yet it is on the base of good raw materials and seal technology only. The quality of products
manufactured by the corporate R & D technology, seal technology,
Radiating technology whether can meet the requirements described. Of course, prefer the original spending habits. Homogenization of LED lighting industry Products Inquiries lighting companies how to market segments to create a distinctive lighting products is the first rule of the lighting business innovation.
Some relative experts said, the high price is drag for LED lights in sales, but the popularity of LED lamps among is also a big reason. While the domestic market is relatively immature, so the key in competition ability of the product is from enterprise’s price, public relations ability and interpersonal relationship.
To sum up: the battle for the LED lighting industry and market has been opened, but the pain of transition, homogenization, price, quality still are the problems facing the lighting company. In the face of numerous enterprise competition, to formulate product strategy, brand positioning, and improving the technology is the enterprise core shaft.