作者：Blade

Limited LED light battery market: the one who survive will win.

 

Limited LED light battery market: the one who survive will win.

 

By the end of 2010, the penetration of efficient LED light battery products in China has reached 80% penetration rate of energy-saving lamps in 2010 than in 2009, an increase of four percentage points. In contrast, the popularity of the city work better, the China market, there are approximately 1.3 billion incandescent, of which about 10 million in rural areas. ”

 

Incandescent lamps with the exception of a few hotels, most rural families to allow them to dozens of dollars LED replacement a few dollars incandescent, I am afraid there is no financial subsidies is impossible. “Xuhuai.

 

According to Philips (China) Investment Co., International Liaison Director of Ye Ming, China’s LED light battery market applications is undeniable that already lead the world, is the fastest growing countries. Based on this, he believes that “as an explosive development of the industry, the LED will eventually replace other light.”

 

However, some analysts pointed out that China’s achievements in the application on the market mainly due to the “10 City, 10000” program. “Ten City, 10000” pilot urban research statistics, the 37 pilot cities have implemented a demonstration project of more than 2000 applications, LED high bay lamps more than 4.2 million.

 

In this regard, China Illuminating Engineering Society Deputy Secretary General Liu Shiping said: “80% of the continent the street is a high-pressure sodium lamps, the luminous efficiency of 120 lumens / watt, itself a high luminous efficiency, the development of more mature and LED trying to replace high pressure sodium, to his demanding LED experiment life of 20,000-30,000 hours, a single sodium lamp life of 12,000 hours is sure to ensure. “

The elimination phenomenon in LED high intensity lighting market

 

The elimination phenomenon in LED high intensity lighting market

 

By the end of 2011, the LED high intensity lighting companies have already landed and about to visit the capital market reached seven, but the market environment is worse than before. The 2011 output value of China’s LED packaging 32 billion yuan, compared to last year, an increase of only 18%, far lower than market expectations for more than 30% of growth. Mainland package output in 2010 increased by 35%.

 

Mainland has 1500 packaging company with annual sales in the first camp of the more than 100 million yuan more than 40, less than 400 sales between 10 million to 100 million yuan camp enterprises, accounting for about 30%, most of the corporate sales less than 10 million yuan. This is a far cry from the average sales of 1 billion yuan of the eight packages are available. “This is not surprising that listed companies are will raise investment projects for the expansion of the main business.” Xuhuai said.

 

However, with the mainland enterprises surrounded them, the excess supply of the LED high intensity lighting industry, product prices, the gross margin decline, the overall slowdown is becoming increasingly prominent.

 

The country star power secretaries of party building loyalty, said: “October to December is the peak season for sales of home appliances, but last year he suffered a season is not busy.” According to reports, the country star power product gross margin from 32% in 2010 down to about 20% in 2011.

 

2011, there are many LED high bay packaging companies desperate struggling, but in 2012 entered into the phase excess phase will shuffle some companies eliminated. “Party building loyalty.

The cooperation between LED street lighting business and traditional lighting business

 

The cooperation between LED street lighting business and traditional lighting business

 

Inside of the development cost of the LED street lighting business, lamp shell mold costs account for a large part of the capital investment risk is relatively high, mold fee equal shares also make the product costs. How to reduce the funds invested enterprises must be considered. Traditional lighting companies after decades of development, has accumulated a large amount of mold resources, many of whom are fine shape, excellent structure, designed products, and the case of engineering applications and can stand the test of practice shell products. LED lights can be selected in these outstanding products suitable for transformation into the LED street lamp shell, its light shell designed LED light source cavity, then the sales of products through the market channels for traditional lighting companies, both to reduce the large number of mold development costs and the traditional lighting companies can take advantage of market resources.

 

In addition, LED street lighting business have many advantages but there are still beyond the reach of today’s practical applications, for example, the LED street today there are still many technical indicators can not meet the city road lighting design standards “, such as brightness, drag, weight IP protection, glare index, and reasonable optical light distribution, but also need to constantly improve. For example, on the highway due to road width driveway trying to use ultra-high-power lighting, today the power of ultra-high-power LED high bay lamps is also less stable, and high-speed road brightness strict requirements of the safety factors, making the road of super power The lighting has been limited. The LED street lamp cannot be on all roads, instead of the traditional street lamps, traditional street lights in some places still is the preferred, which requires us to respect traditional street lights enterprises and seek to work with, their technologies and products to solve the problem.

The practice road for LED ceiling spotlights business

 

The practice road for LED ceiling spotlights business

 

LED lighting is a relatively young industry, especially in LED ceiling spotlights market network need to re-building, which will require substantial resources and time. LED lights and traditional lighting companies face the same customer base, the traditional lighting of cultivation, after decades of development and maturity of its market network, they understand the needs of owners, understand the rules and mode of operation of the market, and these It is precisely lacking in a lot of LED ceiling spotlights companies.

 

The old saying goes: “Tiger Balm the son has not yet written has been fresh cow of gas, the Honghu Zhi Kou callow all universally the heart.” The old saying borrowed appropriately on the status of LED companies in China today. Since the beginning of the LED industry, China LED companies from the initial Zhiruo calf to a small fineness to the remarkable today, just a few years have witnessed China LED companies can be carved can help potential. Swan have ambition, your mind and the world, will be stepping up the fledgling practice. Similarly, compared with the international giants, China LED ceiling spotlights companies is clearly not the whole wing, starting late, the gap significantly, in particular the need to upgrade themselves in the field of key technologies and core equipment innumerable. However, this gap is not big difference, high aspirations, come from behind, Shen Yin Ngai, China LED companies will be able to shine.

 

China LED companies in the end where the difference with the international prices; can hold a candle to the face of international prices struck in full swing in the layout of the Chinese market, the domestic LED high bay lights enterprises practicing the road how the road; short board face up to capacity, the development of the machine how to effectively understand ? The face of the many questions about the LED domestic enterprises must be clear in the chest, heart look a gift horse in order to air moves.

The high efficient blue LED downlight

 

The high efficient blue LED downlight

 

In addition, the LED industry rumors that the joint Ministry of Finance of the National Development and Reform Commission is expected before the end of November 2011 at the earliest to initiate the first round of LED lighting products subsidy, amounting to approximately $ 80 million will also give priority to start the subsidies for indoor lighting and commercial lighting products and then gradually expand the strength and scope of the subsidies. A series of favorable policies of the terminal market for lighting companies seem to see the vitality. With the LED high bay costs continue to drop and the continuous advancement of technology, the price reduction is an inevitable trend, hinder the marketing of the biggest problems is bound to be further relieve. LED high-performance, green, energy-saving advantages of health can be more fully demonstrated, the cultivation of the blue LED downlight lighting market will be simple.

 

At present, the domestic LED enterprises are facing a very tough environment, one side is the relative decline of the foreign markets, while the domestic financial risk bulging; side is a large international enterprises, Wind and Fire is booming, seize the opportunity, while domestic enterprises competitive incandescent dangerous, the burden of China blue LED downlight companies are increasingly prominent. Correspondingly, the National Development and Reform Commission drafted and introduced a line conducive to planning and development of semiconductor lighting and increase support from the dual channels of economic and policy. Road is long and far, whether before or now way how difficult it go, we have always firmly believed that, as long as the LED local businesses willing to practical, work hard, willing to forge ahead, they can catch up or catch up with international companies, a full Chinese enterprises style.

LED ceiling lamps: large international companies in power

 

LED ceiling lamps: large international companies in power

 

The end of 2011, the 8th China International Semiconductor Lighting Exhibition and Forum activities, the major domestic and foreign enterprises collision and impact, we are true and felt a strong sense of the difference between domestic enterprises and large enterprises. Introduced to the President of the International Commission on Illumination (CIE), in the amount of the overall marketing of the global LED ceiling lamps industry, Nichia, Cree, OSRAM these international giants have occupied the top of the charts, and far more than the opponent. China LED companies falls far short of internationally renowned and large enterprises from the size and strength, it is true, but also domestic LED enterprises have to face problems. To sum up, the main bottlenecks in the following aspects.

 

Compared with the international giants, the overall size of the LED business is relatively small and scattered strength. Earlier data show that the average annual sales of our LED ceiling lamps business in about 30 million yuan, the largest chip enterprises with annual sales revenue of 10 billion yuan, about $ 100 million, while U.S. Career sales in 2009 reached $ 567 million. The gap is obvious. With the technological advances faster and the formation of large-scale application of the market, LED large-scale production capabilities and product performance requirements will be higher, the LED high bay lamps business bigger and stronger, accelerate structural adjustment of the pressing needs.

 

The so-called collaborative innovation, the innovation is to focus on the goal, all forces work together, complement each other, with the collaboration of innovative behavior. New mechanism, a new model of collaborative innovation, collaborative research and market applications, LED domestic enterprises in the new era of a new initiative and new ideas.

Chinese LED boat lighting industry has a long way to go

 

Chinese LED boat lighting industry has a long way to go

 

Since the major domestic mainland China LED high bay production, has been to carry forward the “cottage” level, follow the trend of Europe and the United States, production is mostly back-end products. The country continues to introduce high equipment, advanced technology, but still exists a considerable gap between cutting-edge technology and international prices. In particular, although there are companies announced the establishment of R and D center chip on the chip manufacturing and high-quality package, but still weak. State-of-the-art technical requirements of high-end market, domestic enterprises mostly look prohibitive, have turned to the package, the application of labor-intensive areas. Excessive business competition are put into the back-end products, the lack of channels and immature, and the absence of the brand is flooded with low-end products, product homogeneity serious, the market is a bit confusing.

 

Patent property rights in the international high-end LED boat lighting, the proportion of China’s enterprises is extremely small, which involves the product patent minefield heavy, exceptionally awkward. Authoritative experts in the industry pointed out that the global LED patent portfolio the strongest, the proportion of the number of patents accounted for 28 percent of the world, while China accounted for the proportion of only 9.3% of the world, especially the extension of the upstream technology and chip manufacturing applications the amount of gap is obvious. LED chip substrate manufacturing, nearly 90 percent of companies have chosen to pay a lot of money royalties to Nichia Chemical of Japan. Although in recent years in mainland China LED boat lighting technology patent application rate of the first in the world, but in the original application for a patent, utility model patents, the proportion is as high as 68.5%, the ratio of invention patent applications accounted for only 31.5%, the structure of the patent application to be optimized.

Opportunities and challenges joint together in LED aquarium lighting market

 

Opportunities and challenges joint together in LED aquarium lighting market

 

National Development and Reform Commission, Central Information Secretary, Deputy Director Xie pole raised in the forum, China is a developing country, but also a particular developing countries, the Chinese nation is a love of learning nation. Miss Wu Ling, Chairman of the International Semiconductor strategic alliance also pointed out that at this stage, China in the development of LED road will encounter many challenges, for example, the unit cost of the luminous efficiency is not high as well as technical aspects, but also many opportunities. Thus, such an opportunity and challenges of the macro backdrop, China’s LED aquarium lighting business is the starting point than later, but a good opportunity, they can feel free to make a big fight.

 

The actual situation of China’s LED aquarium lighting industry, the semiconductor lighting Union proposed the concept of Joint Innovation, Science and Technology Department of Guangdong Province have brought forward the concept of collaborative innovation, both stressed the innovative new meaning. According to Li Xinghua, Director of the Guangdong Province Science and Technology Agency, 2011 LED scale of the industry in Guangdong Province reached 150 billion yuan output value and the scale continues to rank first in the country. Domestic LED industry is currently facing two problems, first, core technology and key equipment controlled by others, the second is the difficulty of marketing and applications. As soon as possible to resolve these two bottlenecks, we must establish a new mechanism for collaborative innovation.

 

These objective factors, the domestic LED enterprises in order on the world stage occupied a party must be serious and seriously the gap between themselves and opponents, its essence, the ship of its essence, a long way to go. Thus, the domestic LED high bay lighting enterprises have the opportunity to participate in global R & D and innovation, and market competition.

E40 led street light: the proper competition is so important


E40 led street light: the proper competition is so important

 

First, collaborative innovation is the effective integration of technology resources. LED is a multidisciplinary field, should work together to overcome the LED core technology, the enterprise needs, research institutes, government departments, cooperative interaction, to be able to achieve industry objectives. Second, collaborative innovation has contributed to the multi-linkage. As the emerging green technology, the E40 led street light also faced with higher prices, lower awareness of traditional enterprises have met with resistance problems, Guangdong Province has been carried out and the establishment of the Cooperative institutions, joint implementation of LED products to promote demonstration projects continue to expand the size of the market; open organizational structure to absorb the advantages of resources to systems integration.

 

In the specific implementation, Guangdong Province, also played an exemplary role. In August 2011, the Guangdong Province Science and Technology Department of the lead organization of 21 research institutions and leading enterprises jointly set up the Guangdong Province joint innovation center of the semiconductor industry, lighting industry. The center as a link, the industry chain downstream or complementary technology companies, universities and research institutions join forces to overcome a number of E40 led street light core and key technologies. At present, Guangdong LED license number of patents for 1270, ranked first in the country. Open cooperation in collaborative innovation, accelerate the pace of independent innovation of the LED industry.

 

Currently, experts from universities, research institutes, LED enterprises and industry associations have jointly drawn Guangdong LED Industry Technology Roadmap, government and industry to more clearly grasp the mainstream product of the LED high bay lighting industry, the industry objectives and core technology R and D direction, combination implement scientific and technological innovation is more focused and efficient.

Create the dimmable LED downlight state-owned enterprises style

 

Create the dimmable LED downlight state-owned enterprises style

 

In the opening speech of the forum report, the Ministry of Science and Technology Vice Minister Cao Jianlin also announced the national goal of “12” dimmable LED downlight plan: by 2015, LED industry luminous efficiency of lumens to 150 lumens / watt, R and D level200 lumens / W, life expectancy of 50,000 hours, the market reached 500 billion yuan; semiconductor lighting innovative applications, product development, systems solutions to reach the world advanced level, the establishment of the joint Laboratory of the world-class, and the least contribution to the 2international standards.

 

The dimmable LED downlight industry is currently high price of existing product, awareness is low, the original interest in the chain resistance and other issues. Guangdong to establish a joint conference system in the province, the relevant departments jointly organized and implemented the “thousand million” high-power LED high bay light industrialization demonstration and extension projects and green lighting model city special action. Canton (state) music (Chang), Bo (Law) deep (Shenzhen), the new highway LED lighting demonstration project construction has started, the province install LED street lamp over 260,000, more than 2500 kilometers of the demonstration sections, the scale and progress among the country.

 

First, develop the market. The present situation, the domestic LED display market to some extent has reached a mature stage, the lighting market is not yet fully grown up, we all know, LED real space is in the lighting market. “12 Five” is the critical period of development of LED lighting market, whether open also depends on the development of this period, the domestic LED. Thus, the cultivation of the market is particularly important.