作者：Blade

Energy saving advantages are obvious for mains LED lights

 

Energy saving advantages are obvious for mains LED lights

 

According to reports, Bandung Meeting Ocean through various forms of activities, spare no effort to promote the LED lights. In addition to the thousands of mains LED lights for household lighting are exhibited in the last year Bandung Hui Yang 20 LED manufacturers organized the first LED lighting exhibition, special provision of 5000 square meters of LED lighting area. This year, the occasion of the advent of “3.15”, hand in hand, Fengtai District, Beijing Consumers’ Association form of a forum to discuss the bright future of LED lights as well as how to change the life of people lighting. “Starting this year, the Bandung Hui Yang will store all public lighting to LED lighting, set an example by their own actions to help the concept of promotion of environmentally friendly energy consumption.” Bandung Hui Yang, general manager Song Xinxin.

 

It is understood that the LED high bay lights to become the new light source, the industry unanimously favored because of the multifaceted impact of the effect. Released last year, according to the National Development and Reform Commission and other relevant departments of the incandescent phase-out road map “, from October 1 this year will ban the import and sale of 100 watts and above general lighting incandescent, October 1, 2016 ban on the import and sales of 15 watts and above general lighting incandescent. Delisting of the incandescent lamps for energy-saving lamps and mains LED lights, is undoubtedly a big good news. To obsolete the incandescent light bulb, the white-hot battle between the energy-saving lamps and LED seems to see their own future development of fate. Energy-saving lamps are unable to degradation of toxic materials due to the production of materials is one of mercury, is not conducive to the ecological environment, and its LED lights, the latter showing more environmentally friendly, energy-saving advantages.

Chinese enterprises compete LED street light market

 

Chinese enterprises compete LED street light market

 

March 2, 2012, Shenzhen gold lumens and Sharp signed a strategic cooperation agreement. Under the agreement, future gold lumens exported to the Japanese market for LED lighting products are used Sharp chip. This is the continent but also a collaboration with the Japanese chip companies to enter the Japanese LED street light market, LED lighting companies.

 

Since the earthquake in Japan, more and more mainland LED lighting business through the purchase of chips or strategic cooperation, with Nichia, Sharp, Toyoda Gosei, Showa Denko KK and other Japanese domestic chip manufacturers to enter the Japanese LED street light market.

 

Japanese local statistics show that in 2011 the Japanese market, sales of LED bulbs has risen to 31 million, a figure expected an increase of nearly 40% compared to the beginning of last year. In addition, major appliance stores have also opened up a sales area of the LED street light market.

 

In recent years, the rapid growth of market demand, the Japanese market has become one of the important goal of China’s LED high bay lighting manufacturers to compete in overseas markets.

 

According to the manufacturer revealed that the mainland one ready to enter the Japanese market, the LED patent is a threshold, while the standard one pass, and as long as you have to overcome these two obstacles, we can successfully enter the Japanese market. However, the Japanese market is not as enterprises imagination is good, not only face patent restrictions and standards as well as from local enterprises in Japan, strong competition.

40% LED picture lighting market share in mainland Japan

 

40% LED picture lighting market share in mainland Japan

 

Japan’s largest LED picture lighting manufacturers, Matsushita Electric (Panasonic), decided this year to a major organizational transformation, downstream of the Panasonic Lighting Company merged with the lighting department of the Matsushita Electric Lighting Business Group. Matsushita Electric Works, said the reorganization, the fight for the 2012 annual sales of 35 billion yen, Japanese sales of 25 billion yen, overseas for 10 billion yen. 2015 annual sales will reach 100 billion yen, of which, LED lighting will account for 40% LED picture lighting market share in mainland Japan.

 

At the same time, the Japanese LED lighting products in the market access threshold has been increasing. Recently, the Japanese Ministry of Economy announced on July 1, 2012, to enter the Japanese market LED bulbs and LED lamps must PSE certification. This makes LED lighting products exported to Japan market and the addition of a magic spell.

 

“Some of the LED picture lighting business is not in place of factory management, even if the product quality through the PSE certification, but its factory conditions can not PSE certification through Pu, general manager of Panggui Wei said.

 

However, Watanabe Yasushi, Japan JET lighting division executives have a different point of view, he said: In March last year after the earthquake, more and more Chinese products to get into the Japanese market, but in actual testing, a lot of Chinese production LED bulb life and advertised so longevity, including damage to the overheating of the drive power is one of the most common problems. ”

 

Watanabe, Jing also said that exports to Japan LED high bay lighting products, including more than 50% do not meet the requirements, mainly due to Chinese manufacturers of the relevant product standards in Japan are not familiar with.

Competition in the local LED household lighting companies in Japan

 

Competition in the local LED household lighting companies in Japan

 

At the same time, another local brands Toshiba are also stepping up the penetration of the Japanese LED household lighting market. Toshiba Director and Chief Minister Sato Koji, LED Division, 2011 Toshiba LED bulbs single month sales from 2.8 million in June, a substantial growth to 4.8 million in sales in December, the annual growth rate of over 300%. In early February this year, Toshiba launched two LED bulbs, which are priced at ¥ 5,670 (converted to RMB 442 yuan), the two products sales target is 240,000 per year.

 

“Japanese lighting the traditional pipeline is difficult to go through S and P LED lighting products through a Japanese agent, to the traditional Japanese pipe Distribution Panggui Wei said. The company’s future will also be considered for the Japanese domestic lighting brand OEM to expand the Japanese market sales.

 

Xiao Ling, general manager of Shenzhen – for Industrial Company said China LED household lighting manufacturer to enter the Japanese market, in fact, faced with various kinds of pressure. Has been focused on Xiao Ling have a unique insight on the Japanese market in the Japanese lighting market, she thinks, how to do a good job for the Japanese market demand for several products, find the right entry point, the most effective way is the Chinese manufacturers to enter the Japanese market .

 

Japan and Korea region is an important market for LED high bay lighting, LED bulb series. LED lighting products made ​​in China to attack the most important weapon in the Japanese market prices, rather than technical. Today, many Chinese enterprises have cooperation with Japanese and Korean manufacturers, you can use the technology of Japan and South Korea to play China’s manufacturing cost advantage for the LED lighting industry is a very meaningful things. According to the survey data show that of the of LED inside global LED lighting market to replace the traditional lighting of 40W and 60W LED bulbs are in the worldwide price decline. With the deepening of the cooperation of Chinese enterprises and international companies, it is expected that the LED lighting market price will be a downward trend.

LED marine lighting industry how to relief self-help

 

LED marine lighting industry how to relief self-help

 

The untie end it. Government’s policy on the industry the most profound influence of external factors. MOCVD subsidies caused by the mismatch of resources caused by structural overcapacity, the more necessary for the purchase expenditure of the Government in the terminal market to bridge the demand gap and, inhibition industry fluctuations. Co-sponsored by the three ministries, indoor and outdoor lighting tender is no doubt the industry is a good medicine, but a drop in the ocean driven by the output value of the benefit of the companies are very limited. Chinese LED marine lighting industry, the competitive part of the plan as an overall improvement, the timely introduction of the subsidy policy of greater intensity wider range for the LED industry, will be the key to help the LED industry survive the current period of darkness.

 

Mainland China’s LED marine lighting industry enterprises in the competitive landscape and stage of development, may not be reflected such as led, as to feel the spring. Upstream and downstream enterprises may be able to feel the signs of the market back to the temperature, an increasing trend in orders from European and American markets. However, due to the digestion of high water level inventory of years ago, the industry still needs time, a slight feeling of the warmth of the market packaging industry with the inventory drawdown, upstream chip industry is still in a Xiaosha price clearance, production line start rate is still hovering in the low. The overall industry supply is far more than the effective demand, the price war is heating up, but because of the LED high bay device specific and strong, low-price elasticity limit the market on price cuts to respond to fast downstream price has not brought about the demand for robust growth.

Analysis of solar photovoltaic lighting technology

 

Analysis of solar photovoltaic lighting technology

 

Guangdong provinces and cities to build industrial demonstration base, the town this year is expected in the new LED light source industry to achieve a breakthrough. According to the economic and trade departments in the town, is expected to built area of ​​800,000 square meters of LED Industrial Park, you can add solar photovoltaic lighting output value of 2 billion yuan (hereinafter referred to as yuan), Guangdong Province LED and solar lighting technology regional characteristics industrial base.

 

It is understood, the town recently being vigorously promote the construction of Guangdong Province solar photovoltaic lighting technology regional characteristics industry base, this contains the LED high bay lighting and solar photovoltaic engineering and technology research and development centers, design and manufacturing center, product warehousing and logistics center , products and accessories exhibition center, high-level professional talent service center base circle from the ancient town of the emerging industry clusters.

 

Wanzai County 33 lighting companies in Jiangxi Province to focus on the groundbreaking ceremony was recently held into the central region of the largest lighting industry base and the largest lighting industry market, it marks the Wanzai County clarion call is sounded.

 

In recent years, Wanzai county, the county government around the “scientific development, green rise of strategic thinking in consolidating and improving the basis of the fireworks, organic food, machinery and electronics, fine chemicals, trucks, logistics, eco-tourism, recycling economy and other pillar industries effort to build the lighting thousands of one billion project. In order to achieve the grand goal to build the largest lighting industry in the central region, the County sent a large number of personnel to Zhongshan City, Guangdong Province for investment, and achieve greater results.

The province LED shelf lighting industry incubation center

 

The province LED shelf lighting industry incubation center

 

At present, the Gao’an 17 LED shelf lighting enterprises, and last year achieved a total industrial production value of 630 million yuan to complete the main business income of 610 million yuan. China LED shelf lighting s industry is in the golden age of development, the city will flow to enlarge and strengthen the industry, a plan in accordance with the “good main group of the project, a platform, to create a central idea, dumping force to build the province LED optoelectronics industry incubation center, the planning and construction of production areas, supporting commercial and residential areas, comprehensive office, take the “trinity model development. Strive to achieve the main business income of the optoelectronics industry exceeded 30 billion yuan by 3 to 5 years of hard work, and truly become a high-security strategy in emerging industries “center, the industrial rise of the” trump card, Hing Public Strong City “engine .

 

March 2, the first production line of LED high bay project in Shaanxi in Xi’an aerospace base. The project is the establishment of private capital investment by the Northern Shaanxi Shaanxi SG New Energy Co., Ltd. joint Japan Mitsubishi Chemical Corporation, Village of scientific instruments Industry Co., Ltd., Beijing Yuji Science and Technology Development Co., Ltd. joint investment and development. Project the scale of investment of 150 million yuan, the production will achieve an annual output of 700 million yuan, tax 20 million yuan.

 

LEDs are no doubt the focus of the lighting industry, the integrated photoelectric State Key Laboratory of Jiangsu private enterprises Arctic Haotian Technology Co., Ltd. to develop LED chip is the first time the foreign semiconductor lighting patent monopoly by Tsinghua University, for the development of China’s LED shelf lighting industry to win the honor. In addition, this week, popular concern about the many events associated with the LED.

Excess industry supply in LED puck lighting

 

Excess industry supply in LED puck lighting

 

If you trace the source of the present stage of industrial excess, is precisely the cause of Great Leap Forward launched chip project since 2009. The financial tsunami in 2008, prompting the Government to adopt a looser fiscal policy, coupled with fiscal competition between local governments, Yangzhou, Wuhu, Tianjin and other cities in the local government subsidies to attract high-tech enterprises to the iconic LED puck lighting companies settled in the local, to form a stimulating local LED high bay industry growth pole, the outcome of the game is more than one place all over the same period launched a chip project.

 

However, after the financial tsunami of 2008 the countries of the quantitative easing monetary policy and active fiscal policy, and did not defuse the crisis, just delayed, so that two years after the formation of an even greater crisis. The expected market size of the LED industry, and scheduled arrival, but by the sharp drop in market demand in Europe after the European debt crisis, the LED puck lighting industry growth slowed down considerably. 2011, most of the upfront investment MOCVD machine installation and commissioning completed should the part of the machine over a period of time to try post-natal stage of mass production, but had sealed up to be open. More manufacturers machine back to not install direct resale to sell. MOCVD machines from everyone to loot the meat and potatoes into a hot potato and then become toxic assets.

 

Although the LED market leader in March show obvious signs of warming of the industry following figure shows the confidence index of the LED chip and packaging manufacturers in February has significantly improved. Encapsulated the confidence index in March and even restored to more than 4,000 points.

China will become the global LED high power bulbs industry

 

China will become the global LED high power bulbs industry

 

Structural surplus of the industry as a whole so that the rapid deterioration of the business survival status, some companies have closed down. From the case analysis, the collapse of the enterprise itself is clearly more major, but the crisis has made the problem much faster exposed. Because some good corporate business, adverse economic growth in 2011 difficult situation still. However, most business enterprises in the industry down turn, have to consume valuable cash flow as well as multi-party financing in order to survive the storm. If this state as soon as possible in the past to survive the companies may face a better explosive growth. Accordance with China’s current MOCVD installed capacity, if the capacity to fully release, mainland China will become the global LED high power bulbs industry, the most concentrated and most complete industrial chain, the largest output, the highest value areas. However, if the duration is too long, eating up all the cash flows also have to bear the high rate of assets and liabilities continue to operate if the depletion of the vigor of the enterprise is bound to affect the long-term competitiveness, worse still struggling after the forced bankruptcy cause the risk of unemployment and poured account, the entire industry have suffered.

 

To strengthen the R and D of new products. The trade surplus caused by falling prices, is bound to further enhance the existing market penetration, also gave birth to a new market. Some because the price is the problem before acceptance of the LED high power bulbs market is also likely to enter the main lanes of LED high bay applications, the birth of new market opportunities.

A comprehensive three-dimensional competition in 7w LED downlight market

 

A comprehensive three-dimensional competition in 7w LED downlight market

 

Increase marketing efforts. Local 7w LED downlight company’s light market of the majority of re-sales, with annual sales of more than several hundred million yuan, but the thinking is also parked in the direction of bringing more business and more orders. A required course for market research, market planning, brand image management, public relations management, enterprise, also outside observers, even a dedicated marketing department savings out. Modern market competition, is a comprehensive three-dimensional competition, which requires both the sales department to promote, but also the marketing department to play a more important role. Advertising investment, for example, usually appears to be an obvious “burn”, but the purpose of this behavior is to pass out this information: “Our product is high quality, you will certainly continue to buy the LED high bay light. so we can afford to pay high advertising costs, quality products because consumers will repeat purchase, so the quality of the vendor is willing and able to assume such a high advertising costs, poor quality products do not want to bear the high advertising costs, because consumers of inferior products will not repeat the purchase. In this case, the purpose of advertising is not just to enhance market visibility, and advertising the act itself that they are the manufacturers of high-quality health operations. Can consider investment in any manner whatsoever in the media industry, but also to consider the mass media, even in film, television and other cultural products in the 7w LED downlight is the implantation of this concept of environmentally friendly products. The main advertising can be a leading enterprise in the industry, you can also trade associations.