Channel is a prerequisite, while first-tier supplier is the key. LED lighting industry is undoubtedly the main driving force of the market, its penetration depends on the channel, the acceptance and the promotion efforts of distributors of LED lighting products (LED street lights, LED high bay lights) is the premise of the growth of the industry. In the area of marketing channel, we believe that leading enterprises, which occupied a relatively larger part of interest within market segment, should be highly concerned. Its promotion ability and brand influence have an accelerating effect on the LED lighting industry. It is an important catalyst, which always makes people ask the question: where to buy led light?
Dealer’s acceptance of rapid growth in smd high power led is substantially increased. Our latest research shows that domestic lighting selling channels (mainly around the lighting market) has been accepted by a large proportion dealers. At present, around 41% dealers are LED lights distributors, in which 8% dealers are rgb led downlight distributers. Within these dealers, approximately 3% of them are franchised dealers of LED products. With the continued mature of LED lighting products (performance, price declines), we believe that the proportion of LED lighting products distributors will continue to increase. Although the proportion of LED lighting products in dealers’ total shipments is relatively low, 40% dealers suggested that LED lighting products has its own selling channels.
First-class vendors promote active responds. Giants within traditional lighting market have officially entered the field of LED lighting. Most of these manufacturers have realized mass production. The pace of LED lighting procedure will be faster than most manufacturers expected, solar led street light manufacturers are also expending their market both in domestic market and overseas market.